1. A Forty Year Overnight Success Story Tim Finnigan Oct 2008

3. 1. What is Quorn and how can Quorn contribute to healthy eating? 2. What have we learned along the way about our consumers and their relationship with food and nutrition? Two questions I thought might be of interest to you:

4. So, what is Quorn……. And it’s growing in popularity……. Over 100 million Quorn meals were enjoyed in 2007 Quorn is the brand name for a family of new foods that all contain our unique vegetarian protein called mycoprotein.

5. There are lots of great things about mycoprotein which very few people know, so here are just a few:

8. Spun soya chicken mycoprotein

9. The role of Quorn foods in a healthy balanced diet…….

10. Why: advice on total fat is moving more to restricting the amount of saturated fats in the diet. In addition, fat is the most concentrated dietary source of calories. DIETARY FAT Guideline Advice: try to reduce the total fat in your diet. Quorn Can Help: Quorn foods are lower in total fat and less energy dense than their meat equivalent.

11. Guideline Advice: maintain a low intake of saturated and trans saturated fats. Why: sat fat and trans fat raise blood levels of LDL cholesterol, a major risk factor for heart disease. SATURATED FAT AND TRANS FATS Quorn can help: Quorn foods are significantly lower in fat than their meat equivalent* and contain little or no trans.

12. Guideline Advice: watch your cholesterol intake. Why: high cholesterol intake can increase blood cholesterol. CHOLESTEROL Quorn can help: Quorn foods contain virtually no Cholesterol. Mycoprotein has been shown to help maintain healthy cholesterol levels.

13. Why: fibre adds bulk and therefore helps satiety as well as helping to maintain a healthy gut. A fibre rich diet may therefore help to prevent or manage obesity. DIETARY FIBRE Guideline Advice: try to increase your fibre intake. Quorn can help: Quorn foods in contrast to animal sources of protein provide dietary fibre.

14. BODY WEIGHT Why: obesity is increasingly linked with many diseases such as heart disease and diabetes and more recently ‘syndrome X’. Guideline Advice: try to maintain a healthy body weight. Quorn Can Help: Quorn foods are lower in energy density than their meat equivalent and contain mycoprotein which has been shown to promote satiety ‘ feel fuller for longer’

16. Productkcals per 100g Calories saved by substituting 100g Quorn product for 100g meat equivalent Exercise needed to expend this amount of calories Quorn mince Stewed mince 94 229 13520 mins jogging; 18 mins running; 90 mins vigorous sex; 30 mins belly dancing; 15 mins on treadmill;

17. Additional Features and Potential Benefits of Mycoprotein

18. GLUCOSAMINE Why: glucosamine supplements are widely consumed in the belief that glucosamine helps the efficiency of cartilage repair in joints. There is no recommended daily amount however. Guideline Advice: no formal advice. As we age so the efficiency of cartilage repair decreases so take steps to protect your joints. Quorn might help: Quorn foods contain mycoprotein which is rich in chitin the polymeric form of glucosamine. A typical serving of Quorn pieces gives 1 – 1.2g polymeric glucosamine.

19. BETA GLUCANS Why: an efficient immune system can help fight off unwanted illness. Guideline Advice: no formal advice but scientific and public interest in the benefits of a healthy immune system. Quorn might help: Quorn foods contain mycoprotein which contains beta 1,3 and 1,6 glucans which have been shown to stimulate the immune system leading to more effective response.

20. PREBIOTIC Why: a healthy gut can help improve health. Guideline Advice: no formal advice but significant scientific and public interest in the benefits of a healthy gut. Quorn might help: Quorn foods contain mycoprotein which is rich in dietary fibres beta 1,3 and 1,6 glucans and chitin, both of which are reported in the scientific literature as having potential as prebiotics.

21. DIABETES Why: poor control of excess blood sugar can be damaging to health. Guideline Advice: dietary intervention to limit the peaks in blood glucose concentration is an important means to help control type 1 and type 2 diabetes Quorn might help: Quorn foods contain mycoprotein which has been shown to beneficially affect insulinaemia and glycemia. In addition, many Quorn foods are considered beneficial to a diabetic diet because of their low sat fat, fibre content and low energy density and satiety effects.

22. Clinical Nutritional Studies Consumption of myco-protein may help 6 peer reviewed publications - improve serum lipid profiles 6 peer reviewed publications 5 peer reviewed publications - increase satiety 5 peer reviewed publications - reduce glycemia and insulinemia 1 peer reviewed publication 1 peer reviewed publication

23. Mycoprotein Nutrition Research

25. Bridging the Gap Between Science and Food

26. So why is the category performing so well across many different European countries………

27. Some things just take time… Swedish Launch Benelux Launch Swiss Launch USA Launch UK Launch Denmark Launch

35. "Well, that about wraps it up — unless of course someone wanted to cover what was on the agenda."