1. The San Francisco Bay Area’s Latino Destination

2. Sponsorship Opportunity: Three weeks of cultural events September 2013 2

3. 2013 Events Include San Jose’s Official Celebration of “Fiestas Patrias” September 15 Expected Attendance: 30,000

4. 2013 Artists Include Grammy Winners and New Hipsters : Fernando de la Mora, Flaco Jimenez, Julieta Venegas, Mariachi Sol de Mexico, La Santa Cecilia Band, Carla Morrison

5. Northern California’s oldest and most prestigious Latino destination event Concerts, film screenings, an outdoor festival, book signings and culinary and healthy lifestyle events. Major activation in September during Hispanic Heritage month Features the largest “Fiestas Patrias” celebration in the Bay Area, reaching an expected audience of 30,000 for 2013. Over $1 million in media support and public relations

6. Event: Fiestas Patrias in San José Date: Saturday, September 15th, 2013 Time: 1:00 pm - 9:30 pm (8.5 hours) Location: Plaza de Cesar Chavez (S. Market St.) Attendance: 30,000

7. Web- based and Social Media Activation: www.vivafest.org Facebook (6000+ “likes”) Facebook Twitter E-newsletter (3000+ subscribers)

8. Headline Arena concert HP Pavilion 50009/7 Fiestas Patrias (free outdoor concert) Cesar Chavez Park 30,000 9/15 Mariachi Mass San Jose Basilica 1,200 9/15 Latin alternative concert Civic Auditorium 3000 9/28 Showcase of Latino film The Tech IMAX 1000 Sept.–Oct. Visual arts exhibition SJ Mexican Consulate Sept.– Nov. Concerts and cultural events Attendance Date

9. Press announcement and media event with festival events Media plan-value and platform to be negotiated Recognition/inclusion in all event signage Verbal state recognition at all events Links on ¡VivaFest! website Logo on festival posters and flyers Logo on ALL festival print ads Logo on save-the-date postcards Booth at Fiestas and Arena headline concert Four banners at Fiestas VIP tickets to ticketed events Promotional activation Stage signage at ALL concert venues Title Sponsorship - $50,000

10. Media plan-value and platform to be negotiated One 10x10 booth at Fiestas Sept. 15 Signage at ALL Fiestas and concerts Links on ¡VivaFest! website Stage mentions Tailored message production included VIP tickets Gold Sponsorship: $30,000

11. Media plan-value and platform to be negotiated Signage at ALL ¡VivaFest! events Booth/Stage mentions at Fiestas Links on ¡VivaFest! website VIP tickets Silver Sponsorship: $20,000

12. Media plan-value and platform to be negotiated Fiestas Booth Signage at Fiestas Links on www.vivafest.orgwww.vivafest.org Bronze Sponsorship: $10,000

13. Fiestas booth Logo on the ¡VivaFest! website throughout the year Acknowledgement in the ¡VivaFest! e-newsletter (3000+ subscribers) Access to VIP hospitality Amigo Sponsorship: $2500

14. CONTACT: MARCELA DAVISON AVILES EXECUTIVE PRODUCER 415-999-0892 mdaviles@mhcviva.org