1. Copyright © 2010 by K&L Gates LLP. All rights reserved. International Sports Rights Tenders Warren Phelops Partner and Head of Global Sports Practice Tel: +44 (0)20 7360 8129 warren.phelops@klgates.com

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4. 4 Media Rights Values  English FA Premier League 2010/11 – 2012/13 - £3.6bn - Worldwide rights for 3 years  UEFA Champions League 2008/2009 Season - €623m - Broadcast revenue = 75% total revenue

5. 5 Agenda  Rights Ownership  Packaging of Media Rights  Harmonising the Commercial Programmes  Planning and Structuring the Tender  Key Default and Value Risks

6. Copyright © 2010 by K&L Gates LLP. All rights reserved.

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8. 8 Rights Ownership  What rights can be tendered? - audio-visual, visual, audio and moving images - all forms of distribution/platforms/devices  What is “ownership”? - varies in different jurisdictions - France: “Loi de Sport” - USA: commercial misappropriation - UK: contracts with venues, spectators, participants, press, host broadcaster

9. 9 Packaging of Rights: Maximising Revenue & Exposure  By technology

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11. 11 Online Success of IPL Searches for “IPL” comparable to “UEFA” and “Superbowl” IPL UEFA SUPERBOWL

12. 12 Fans want to watch “live” sport online

13. 13 YouTube/IPL stats  30 Million total video views  55 Million + Channel Views  22 Million + unique visitors  93,000 channel subscribers in 45 days  33 minute average time spent by visitors

14. 14 Packaging of Rights: Maximising Revenue & Exposure  By technology  By time window  By territory  Antitrust and Anti-Siphoning  Piracy  Case Study – the English Premier League (EPL)

15. 15 Harmonising the Commercial Programmes  Potential conflicts - telco sponsors  Sponsors’ Likely Media Requirements - branding - minimum coverage - broadcast sponsorship/virtual imaging restrictions

16. 16 Planning and Structuring the Tender  Public law duties - transparency and fairness  Process issues - binding/non-binding bids? - non-compliant bids - information control  Attracting the right bidders - binding bids - fees - bid security  Bidder misconduct - confidentiality

17. 17 Key Default and Value Risks  Value diminution  Delivery risks  What if the winner defaults?

18. 18 Conclusion  Rights Ownership  Packaging of Media Rights  Harmonising the Commercial Programmes  Planning and Structuring the Tender  Key Default and Value Risks

19. Copyright © 2010 by K&L Gates LLP. All rights reserved. Thank you Warren Phelops Partner and Head of Global Sports Practice Tel: +44 (0)20 7360 8129 warren.phelops@klgates.com