1. 1 Communicating the Innovative Spirit “Some men ask why? I dream dreams and ask why not? *Robert F. Kennedy Jr.

2. 2 1. Misconceptions ä Innovation is risky. ä Innov. Is based on a big idea or grand scheme ä Innov. Only comes from a few great minds ä Innov. Is product focused. ä Creativity is the same as innovation.

3. 3 2. What is innovation? ä Stage 1: Idea generation ä Stage 2: Feasibility Analysis ä Stage 3: Reality Testing ä Stage 4: Implementation

4. 4 Implications of the model ä Differing criteria at each stage ä Organizational barriers can occur at any point ä The time line is elastic ä An overemphasis on single stage may be problematic

5. 5 3. Success and failure ä The Quadrants ä Implications (So what?) ä Results alone do not determine success or failure ä Present success is no guarantee of future success ä The actual innovation is but the tip of the iceberg

6. 6 4. Blue Ribbons & Red Tape ä Not entirely novel ä Tools already available ä Rhetoric versus reality ä Paper work as enemy ä No guarantees ä “Wrong Department” ä Champion

7. 7 5. Stop & Go Signs ä Corporate Policy (tied to model) ä Corporate Programs ä Everyone is an innovator ä Allow secret persistence ä Eliminate lengthy proposal ä Foster informal communication ä Reward innovation

8. 8 6. Bad ideas & tough decisions ä An idea may fail, but people don’t ä Ideas are usually not fully developed from the outset (tolerance) ä View ideas as attributes ä Reject the attribute not the idea ä Educate folks about the innovative process