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MASS CUSTOMIZED LEARNING Learning in the Age of Empowerment
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MASS CUSTOMIZED LEARNING (MCL)
VOCABULARY STANDARDS-BASED EDUCATION (SBE) PROFICIENCY-BASED LEARNING (PBL) PERSONALIZED LEARNING (PL) MASS CUSTOMIZED LEARNING (MCL)
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AGENDA THE DEFINITION THE RATIONALE THE PICTURE: A glimpse
STARTER STEPS: Just a few
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Mass Customized Learning
is not a “PROGRAM” “MODEL” Includes New Elementary Vision X This book is about a VISION for education
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compelling, now doable VISION for education
OUR TWO PURPOSES To present a compelling, now doable VISION for education To create a DIALOGUE among stakeholders of how to get to the vision.
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About VISIONS
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THE Vision Question What is impossible to do
in your organization today, but if you could do it, it would fundamentally change your results? Joel Barker, Futurist
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“BELIEFS” Students learn in different ways. Students
FOUNDATIONAL PRINCIPLES FOR LEARNING “BELIEFS” Students learn in different ways. Students learning in different timeframes.
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LEADERSHIP SCHOOL CULTURE Curriculum Assessment Grading Instruction
Marzano Marzano Marzano Marzano Schwahn and McGarvey McGarvey
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COMPONENTS OF EFFECTIVE SCHOOL CULTURES
They have effective, shared LEADERSHIP They have a clear, articulated MISSION & VISION Schwahn They operate from a set of GUIDING PRINCIPLES about LEARNING Schwahn They model CONTINUOUS IMPROVEMENT Marzano, Schwahn They create a GROWTH MINDSET CULTURE Dweck They are RESEARCH and EVIDENCE-BASED Marzano They have a guaranteed and viable CURRICULUM Marzano Schwahn Marzano Schwahn Marzano They improve TEACHER EXPERTISE Marzano
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The Structure or Delivery System
LEADERSHIP SCHOOL CULTURE Curriculum Assessment Grading Instruction The Structure or Delivery System Marzano Marzano Marzano Marzano Schwahn and McGarvey McGarvey
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Having a “healthy disregard for the impossible.”
A Guiding Principle for Google co-founders Larry Page and Sergey Brin
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Creative Tension Disequilibrium Source:
Peter Senge, The Fifth Discipline
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COMPELLING? LOGICAL? DOABLE? Is the Vision pulling you?
THREE THINGS TO CONSIDER ABOUT A VISION: COMPELLING? LOGICAL? DOABLE? Is the Vision pulling you? Is the Vision needed? Is the Vision possible? Schwahn & McGarvey
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MASS CUSTOMIZED LEARNING
The Definition The Definition
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The MCL Vision Mass Customized Learning is about
the implementation of a school structure that makes it possible to meet the individual and personal needs of learners every hour of every day. Every learner, every day, comes to school and is met at his/her specific learning level, is challenged, is successful, and looks forward to returning to school tomorrow. Schwahn & McGarvey
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MCL DEFINED MASS CUSTOMIZED LEARNING……. INDIVIDUAL LEARNING NEEDS…….
Meeting the individual and personal needs of learners every hour of every day. Made possible by today’s transformational technologies INDIVIDUAL LEARNING NEEDS……. Appropriate level of learning Appropriate learning style Content of high interest Schwahn & McGarvey
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MASS CUSTOMIZED LEARNING
The Definition The Rationale
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MASS CUSTOMIZED LEARNING
The Rationale The Assembly-line Delivery of Instruction is severely out-dated. The Definition
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The Committee of Ten (NEA)
1892 The Committee of Ten (NEA) 2012 1892 120 !! 12 years of education: 8 grades 1-8; 4 years of high school Teach English, math, history/civics to every student every year in high school Teach biology, chemistry, and physics respectively in ascending high school years 1908 Henry Ford introduced the Model T Ford
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Joel Barker’s “The Life Cycle of Paradigms”
Problems Solved Time Paradigms (new ways of viewing our world) tend to start slow but pick up speed as they solve problems. If successful, the paradigm solves the problems of the day & becomes the new norm. Paradigms are destined to run out of steam when they no longer solve the day’s problems.
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The Assembly-Line School Paradigm This paradigm made the USA # 1!
Problems Solved PROBLEM OF THE DAY: Educate the masses for the Industrial Age which required: 75% unskilled 25% skilled Horace Mann Time This paradigm made the USA # 1! New “Problems of the Day” emerge…and a new Paradigm is required Adapted from Joel Barker concept
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The Mass Customized Learning Paradigm
Problems Solved PROBLEM OF THE DAY: Need for Everyone to be Highly Skilled to Compete in The Information Age Global Economy 1422, MDOE, Your vision, MCCL 21st Century, Charlie & Bea et al! Time New problems of the day emerge calling for Information Age solutions. MCL Paradigm is needed to again move USA to # 1. Adapted from Joel Barker concept
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The Structure or Delivery System
Motivation Engagement Anywhere…Anytime Learning 21st Century Learning LEADERSHIP SCHOOL CULTURE Curriculum Assessment Grading Instruction The Structure or Delivery System Marzano Marzano Marzano Marzano Schwahn and McGarvey Real-world.. Life-long… Student-Centered Learning/Environments Autonomy Choice/Voice
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The BIG QUESTION: Do you think that education is going to get better if we continue in our old Industrial Age paradigm? Schwahn & McGarvey
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students learn something is more important than WHETHER
Shifting the Paradigm From This To This WHETHER students learn it well is more important than WHEN they learn it. WHEN students learn something is more important than WHETHER they learn it well. TIME is the constant & LEARNING is the variable LEARNING is the constant & TIME is the variable
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When our purpose in education was to sort out and select talent
Industrial Age Structures and Practices ….that used to make sense When our purpose in education was to sort out and select talent TIME is the constant and LEARNING is the variable
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Industrial Age Structures and Practices ….that used to make sense
BELL CURVE EXPECTATIONS grading on the curve, failing students, accepting dropouts ASSEMBLY-LINE INSTRUCTION everyone moves at the same pace; some moved to “rework;” grade levels; bell schedule; class periods TIME THE CONSTANT; LEARNING THE VARIABLE seat time is the measurement LIMITED LEARNING OPPORTUNITIES learning and demonstrating in one way – in school paper and pencil orientation Schwahn & McGarvey
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Industrial Age Structures and Practices ….that used to make sense
AGRARIAN SCHOOL CALENDAR A,B, C or 100 POINT GRADING SYSTEM rewards/punishments to motivate (manipulate) students averaging grades COLLEGE PREP CURRICULUM/TEXTBOOKS preparing students for “more school” UNIONIZED INDUSTRY driven by the contract and adult needs MANAGEMENT OF THE STATUS QUO efficiency and control are the goals Schwahn & McGarvey
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* Institutionalized by educators
Education’s Industrial Age Structures & Practices (WBW’s) have been… * Institutionalized by educators * Legalized by policy makers * Endorsed in teacher contracts * Internalized by parents & the public * Legitimized through “reforms” * Reinforced by the media …Oh…for so long…that people think GOD invented them…and so revere them! Schwahn & McGarvey
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Our purpose in education is to develop talent
Information Age Structures and Practices ….that we now need because Our purpose in education is to develop talent LEARNING is the constant and TIME is the variable
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Information Age Structures and Practices
Transformational technology Learning rate tailored to the individual learner Learning style tailored to the individual learner Learning interest/content tailored to the individual learner Standard for mastery the learner has mastered the outcome or “they are not finished yet” Leaders create innovative future-focused organizational visions and manage toward their implementation Schwahn & McGarvey
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Our Transformational Approach Requires a Visionary Orientation:
from Facing Realities to Facing Possibilities from… “ITB Thinking” to… “Possibility Thinking” from… “Fixing” to… “Transforming” from… “Managing” to… “Leading” from… “Assembly Line” to… “MCL” Schwahn & McGarvey
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Is this decision about learning or control?
A telltale “filter question:” Is this decision about learning or control? Schwahn & McGarvey
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If your idea for educational change retains the industrial age assembly line delivery of instruction: It is not innovative! It is not transformative! It IS most likely tinkering with AND perpetuating an outdated organizational structure. Schwahn & McGarvey
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MASS CUSTOMIZED LEARNING
The Rationale The Assembly-line Delivery of Instruction is severely out-dated. 2. The World is Customized! The Definition
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Book Stores Kindle The INDUSTRIAL AGE gave us
The INFORMATION AGE gave us Kindle Schwahn & McGarvey
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Encyclopedia Britannica
The INDUSTRIAL AGE gave us Encyclopedia Britannica The INFORMATION AGE gave us Wikipedia Schwahn & McGarvey
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Garage Sales eBay The INDUSTRIAL AGE gave us
The INFORMATION AGE gave us eBay Schwahn & McGarvey
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Film and Movies Digits and YouTube The INDUSTRIAL AGE gave us
The INFORMATION AGE gave us Digits and YouTube Schwahn & McGarvey
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Graded, Time-based Learning Schools
The INDUSTRIAL AGE gave us Graded, Time-based Learning Schools The INFORMATION AGE gave us Graded, Time-based Learning Schools Schwahn & McGarvey
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OR
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Graded, Time-based Learning Schools
The INDUSTRIAL AGE gave us Graded, Time-based Learning Schools The INFORMATION AGE gave us Apple Apps and Mass Customized Learning
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Impact of the Information Age……
The INFORMATION AGE didn’t change WHAT products and services were provided to customers very much. The INFORMATION AGE changed HOW products and services were delivered …… for everyone. Except for education….. Schwahn & McGarvey
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About INNOVATION…. (Schools could/should learn from this….should do this.) The history of innovation is chock-full of “geniuses” who begged, borrowed, and stole ideas from one category and simply applied them to another. Imitation across industries is more efficient and effective than blue-sky creativity and innovation. The secret is bringing a great idea from another market or industry to your market or your industry. Something common to the world at large may be very new to you and your organization. Schwahn & McGarvey
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Cross-Industry Borrowing for
Empowerment Age Industrial Age Delivery System GOOGLE / BING / WIKIPEDIA ...…for the Content BLACKBOARD …………………..….for Curriculum, Instruction, Coordination iTUNES ……………………… for Accessing On-line Learning NETBOOKS or iPADS ……...….…....for Accessing the World’s Information ATT / VERIZON………………….…..for Recordkeeping and Reporting MICROSOFT CALENDAR……....…for Scheduling and Coordination YOUTUBE…………………….… for Electronic Portfolios WALMART BAR CODE……….....….for Tracking Students AMAZON.COM………………..……..for Profiling Learning Styles and Interests FACEBOOK……………….…….……for Student and Teacher Networking APPLE / DROID APPS………..…..…for ALMOST ANYTHING Schwahn & McGarvey
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INDUSTRIAL AGE Paradigm of “SCHOOL” INFORMATION AGE Paradigm
HERE’S THE DIFFERENCE! INDUSTRIAL AGE Paradigm of “SCHOOL” INFORMATION AGE Paradigm of “LEARNING SYSTEMS” Specific Students can learn Specific Subjects in Specific Classrooms on a Specific Schedule in a Specific Way from a Specific Teacher Anyone can learn Anything from Anywhere at Anytime in Anyway World Wide Experts Spady & Schwahn
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MASS CUSTOMIZED LEARNING
The Rationale The Assembly-line Delivery of Instruction is severely out-dated. 2. The World is Customized! The Definition 3. Finally! We Can Now Act on the Research.
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“BELIEFS” Students learn in different ways. Students
FOUNDATIONAL PRINCIPLES FOR LEARNING “BELIEFS” Students learn in different ways. Students learning in different timeframes.
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MASS CUSTOMIZED LEARNING
The Definition The Picture: Just a glimpse!
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Standards-Referenced
Grade Levels K 1st 2nd 3rd 4th 5th 6th 7th 8th Frsh Soph Jr. Sr. Curriculum 1st grade standards Kinder Standards Standards Report Cards Assessment Instruction Debra Pickering
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Standards-Referenced
Grade Levels K 1st 2nd 3rd 4th 5th 6th 7th 8th Frsh Soph Jr. Sr. Curriculum 2nd grade standards 1st grade standards Kinder Standards Report Cards Assessment Instruction Debra Pickering
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Standards-Referenced
Grade Levels K 1st 2nd 3rd 4th 5th 6th 7th 8th Frsh Soph Jr. Sr. Curriculum Course Standards Grade Level standards 2nd grade standards Report Cards Assessment Instruction Debra Pickering
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Curriculum Levels (Measurement Topics)
Standards-Based Age of the Learner 5 6 7 8 9 10 11 12 13 14 15 16 17 Curriculum Levels (Measurement Topics) 1 2 3 4 5 6 7 8 9 10 Report Cards Author’s Purpose Place Value Instruction Assessment Debra Pickering
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Curriculum Levels (Measurement Topics)
Standards-Based Age of the Learner 5 6 7 8 9 10 11 12 13 14 15 16 17 Curriculum Levels (Measurement Topics) 1 2 3 4 5 6 7 8 9 10 Required content Specialize or Graduate Debra Pickering
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Curriculum Levels Each level identifies the targeted knowledge
Standards-Based 1 2 3 4 5 6 7 8 9 10 Curriculum Levels Each level identifies the targeted knowledge to be learned (organized into “measurement topics”). Debra Pickering
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Today’s two Structural Options:
ONE, the graded, time driven, assembly line, common to most public schools TWO, cyber schools where all instruction is online Neither of these options is consistent with what we know about learners and learning MCL IS consistent with our most basic and most powerful research Schwahn & McGarvey
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Levels of Info Age Application
All instruction is school-based or classroom- based. Instruction is classroom-based with opportunities for online support. A balance of online and teacher facilitated learning …. based on the best approaches to learning. Totally online. The district determines the learner outcomes, rate, and the content. Totally online. The learner determines the rate, the content, and learning style. Schwahn & McGarvey
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Levels of Info Age Application
All instruction is school-based or classroom- based. Instruction is classroom-based with opportunities for online support. A balance of online and teacher facilitated learning … based on the best approaches to learning. Totally online. The district determines the learner outcomes, rate, and the content. Totally online. The learner determines the rate, the content, and learning style. MCL Schwahn & McGarvey
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FRICTION-FREE
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Any possible application to education??????
Apple, Inc.’s iTunes . . . Allows me to select and buy MY favorite individual songs . . . For only $1.39 cents each, cheaper than in ‘ Downloads them to my computer and my iPhone/iPad and I am listening to Rod Stewart sing “I Only Have Eyes for You” within minutes . . . My VISA is debited . . . Rod Stewart’s bank account is credited . . . All totally “friction free” . . . No one touched anything . . . No one had to do any work . . . And Apple’s CEO buys an expensive bottle of merlot . . . Any possible application to education?????? Schwahn & McGarvey
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Willow Creek iSchool Allows Lincoln, a third grader, to download learner outcome 3.2.4, dividing with two numbers in the dividend . . . Lincoln reviews his completed outcomes, electronic portfolio, and his next challenges . . . Within 60 seconds, selects his learning style and content interest area for outcome and is working through a learning activity . . . When completed, 45 minutes later, Lincoln tests out and Learner Outcome is marked “accomplished” and his portfolio is updated Lincoln is rewarded by watching a film clip of Peyton Manning throwing three touchdown passes in the 2007 Super Bowl . . . Lori and Kit and his Willow Creek Learning Coach Mary Brown are notified by of Lincoln’s success and drop him a personalized “attaboy” . . . All totally “friction free” . . . Lincoln’s Learning Coach did not have to touch anything . . . No one but Lincoln had to do any work . . . And Lincoln’s Mom calls his grandpa to boast about Lincoln’s intelligence, his cuteness, and their plans for that Dartmouth application . . . Schwahn
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SEMINARS
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INFORMAL LEARNING GROUPS ON-LINE LEARNING
LEARNER OUTCOMES CLASSIFIED AS TO LEARNING FORMAT (Options) INFORMAL LEARNING GROUPS ON-LINE LEARNING SEMINARS LABWORK PROJECTS MENTORING/SHADOWING ETC. Schwahn & McGarvey
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Example SEMINARS Interpersonal Communications
Interpersonal Relationships Career Options that Fit Me My Beliefs and Values: Identification and Evaluation Diversity: The Problems and the Potential Creating and Defending Your Business Plan Budgeting Time and $$$$ Branding, Marketing, and Propaganda Economic systems: Capitalism, Socialism, & Communism Democracy and the History of the United States Lewis and Clark and Westward Expansion (Designed from your Strategic Direction and your Learner Outcomes. Scheduled very much like our best universities now schedule classes) Schwahn & McGarvey
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HIGH SCHOOL ELEMENTARY SCHOOL CHAPTER 7:
Lori Does Her Learning Plan/Schedule (also youtube video) ELEMENTARY SCHOOL CHAPTER 11: The Elementary MCL Vision
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MCL DEFINED MASS CUSTOMIZED LEARNING……. INDIVIDUAL LEARNING NEEDS…….
Meeting the individual and personal needs of learners every hour of every day. Made possible by today’s transformational technologies INDIVIDUAL LEARNING NEEDS……. Appropriate level of learning Appropriate learning style Content of high interest Schwahn & McGarvey
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MCL: A Teacher’s View Sarah Irish Dirigo Middle School Dixfield, Maine
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COMPELLING? LOGICAL? DOABLE? Is the Vision pulling you?
THREE THINGS TO CONSIDER ABOUT A VISION: COMPELLING? LOGICAL? DOABLE? Is the Vision pulling you? Is the Vision needed? Is the Vision possible? Schwahn & McGarvey
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COMPELLING?
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COMPELLING? The feedback on the MCL VISION
has been overwhelming positive. Typical responses are: “Finally! I have been waiting for this to happen!” (Teacher) “I could have written this book!” (Director) “This is what we have been trying to do, but you have put words around it.” (Technology Leader) A compelling Vision doesn’t push us – it pulls us! (C.Schwahn)
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MCL: THE POWER OF VISIONS Learning in the Age of EMPOWERMENT
How do organizations inspire their employees to be more than observers, to actually create their futures? WITH A VISION Having a POWERFUL VISION is the most forceful motivator of change that companies, communities, nations, and individuals possess. A POWERFUL VISION helps members of your organization to think together, dream together, act together to make a difference. Joel Barker MCL: Learning in the Age of EMPOWERMENT
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LOGICAL?
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LOGICAL? The MCL VISION allows us to finally* implement/act on the basic research on learning. It is supported by the research on: Learning Styles and Learning Rates * Motivation and Engagement * Team Teaching Multi-Age Classrooms 21st Century Learning The MCL VISION replaces the severely out-dated Industrial Age assembly-line structure of 1892 (which…….by the way …….…. was not researched-based!)
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DOABLE?
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The mass customizing technology is hiding in plain sight!
DOABLE? The MCL VISION is now possible with the advent of the customizing technology that is all around us – except, of course, in education. Cross Industry Borrowing A BALANCED Delivery System Outsourcing Parts of the Curriculum to technology – freeing teachers up to teach complex reasoning and engaging learners in real problem-solving scenarios Teachers Sharing the Load! The mass customizing technology is hiding in plain sight!
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MASS CUSTOMIZED LEARNING
The Definition Starter Steps: Just a few!
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Mass Customized Learning
STARTER STEPS for Mass Customized Learning Ready for Rollout Practicing “Within the Box” Shifting/ Changing the Mindset McGarvey
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Shifting/Changing the Mindset
STARTER STEPS for Mass Customized Learning Shifting/Changing the Mindset * Conduct BOOK STUDIES Inevitable: Mass Customized Learning by Schwahn & McGarvey Mindset by Carol Dweck Drive by Daniel Pink Why We Do What We Do by Edward Deci The Kids Left Behind STUDY MOTIVATION & ENGAGEMENT * Change/Watch YOUR LANGUAGE (talk the talk of MCL) * Encourage and support INNOVATION/RISK TAKING (A Bully-Free Culture!!!) * Create PROFESSIONAL LEARNING TEAMS (Research AND Evidence-Based) Monitoring how learners are doing on LEARNING GOALS vs Activities/Assignments Model/Expect CONTINUOUS IMPROVEMENT * Use PROBLEM SOLVING TOOLS McGarvey
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Practicing “Within the Box”
STARTER STEPS for Mass Customized Learning Practicing “Within the Box” * Create a STRATEGIC DIRECTION toward MCL with Stakeholders Based on Future Trends Mission Vision Core Values/Principles of Learning/Principles of Professionalism Learner Outcomes * Adopt a COMMON LANGUAGE OF INSTRUCTION/LEARNING * RECOGNIZE behaviors/practices aligned with the MCL vision * Use a FORMATIVE APPROACH TO FEEDBACK (Tackle grading!) * GROUP AND REGROUP LEARNERS for specific Learning Targets * Use ON-LINE INSTRUCTIONAL OPPORTUNITIES/RESOURCES for specific Learning Targets McGarvey
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STARTER STEPS for Mass Customized Learning
Ready for Rollout * Write CURRICULUM AS LEARNER OUTCOMES * Categorize LEARNER OUTCOMES BY LEARNING FORMAT * Create and place ON-LINE LEARNER OUTCOMES online * Create SEMINARS for Learner Outcomes requiring interaction with a Learning Facilitator (teacher) * Design/acquire and implement SCHEDULING TECHNOLOGY for individual learners * Design/acquire and implement ACCOUNTABILITY TECHNOLOGY for administration McGarvey
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MASS CUSTOMIZED LEARNING
The Definition Operate from a Set of Guiding Principles
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Some Generalizations from the Research on Learning
GUIDING PRINCIPLES for Students & Learning Students learn in different ways. Students learn in different timeframes. Success breeds success and influences esteem, attitude, and motivation. Mistakes are inherent in learning.
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Since ……then…. Mistakes are inherent in the learning process.
Students learn in different timeframes. (write in one of your Guiding Principle) ……then…. What grading practices should we STOP doing? And, what grading practices should we START doing? B. McGarvey
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MASS CUSTOMIZED LEARNING
The Definition Focus on Learning Goals vs Activities/Assignments
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Setting Specific Goals + Tracking Progress
Marzano on: Setting Specific Goals + Tracking Progress Setting specific goals for student achievement and then tracking progress regarding those goals is one of the most powerful actions a teacher, school, or district can take. 86
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Lori does her schedule A conversation between Lori, a 14-year-old learner and her father Likes pop music, athletics, math, technology…and Christopher Is a rather responsible, self-directed learner….but a teenager! Attends a Learning Community (formerly called a school) that has created the Information Age infrastructure for Mass Customized Learning. Her “Personal Learning Interests/Essential Questions” (generated with her Learning Coach) are: - Economics in the Music World - How Does the Stock Market Work? - Basic Psychology: Why do we say and do what we do? - Politics: What do Conservatives believe and how do they tend to behave? What do Liberals believe and how do they tend to behave? Schwahn & McGarvey
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Lori’s Scheduling Sequence:
From the least flexible to the most flexible. 1. Team Sports/Music (e.g., Gymnastics/Band) 4. Laboratories (e.g., Science) 2. Seminars (e.g., Interpersonal Communications) 3. Coop Learning Online (e.g., Math online learning with three friends) 5. Personal Learning Interests (e.g., Economics of the music world) 6. Personal Online Learning Outcomes (e.g., Math/US History) Schwahn & McGarvey
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Lori’s Seminars for the next two months……..
(About 15 hours/week) Interpersonal Communication My Beliefs and Values: Identification and Evaluation Career Options that Fit Me Diversity: The Problems and the Potential Creating and Defending Your Business Plan
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ACTIVITY LORI DOES HER SCHEDULE
Listen/watch for the practicality and the relative simplicity of creating an individual learning plan for each learner. Think what this process might do for student motivation. What happens when Lori completes her schedule and hits “send?” Schwahn & McGarvey
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Maine Cohort for Customized Learning
Leading the development, implementation, and promotion of customized learning Introduction What is your background?? Brought together by a COMMON VISION This is an “inside job!”
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Maine Cohort Districts October 2011 9 School Districts 19,332 Learners
Linda ----- Meeting Notes (9/27/12 22:59) ----- Geographically spread out.. Shared Vision
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MCCL Maine Cohort Districts October 2011 9 School Districts 19,332
3 Post-Sec. Schools 50,772 Learners Representing 27% of Maine’s K-12 Learners Maine Cohort Districts October 2011 9 School Districts 19,332 Learners Linda ----- Meeting Notes (9/27/12 22:59) ----- Geographically spread out.. Shared Vision
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MCCL 25 School Districts 3 Post-Sec. Schools 50,772 Learners
Representing 27% of Maine’s K-12 Learners Linda ----- Meeting Notes (9/27/12 22:59) ----- Geographically spread out.. Shared Vision
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MCCL MCCL October 2012 October 2011
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Maine Cohort Member Organizations & Individuals
Maine Department of Education Maine Learning Technology Initiative Maine International Center for Digital Learning (MICDL) Bette Manchester and John Newlin Mary Jane McCalmon Bea McGarvey Doug Snow, Apple Inc. Bret King, Tech. Project Manager (Contracted Service)
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