3. Raising Awareness through Schools and Organizations The “Adopt A Carp” program presentation to those in teaching environments is attached. It seems to fit well into a science program, but may have other avenues (ex: program may earn Boy Scouts a patch for environmental service).

4. Raising Awareness through Schools and Organizations The “Adopt A Carp” program includes: short teaching guide and teaching materials

5. Raising Awareness through Schools and Organizations The “Adopt A Carp” program includes: short teaching guide and teaching materials flyers and fact sheets for CarpKids to sell (ideas include in- neighborhood, at games and school events where there are spectators, at local businesses on weekends)

6. Raising Awareness through Schools and Organizations The “Adopt A Carp” program includes: short teaching guide and teaching materials flyers and fact sheets for CarpKids to sell (ideas include in- neighborhood, at games and school events where there are spectators, at local businesses on weekends) in-school presentation prior to drive – a fun and factual introduction to the program geared toward elementary and middle school grade levels. Assembly format is encouraged for schools with several classes or grades participating.

7. Raising Awareness through Schools and Organizations The “Adopt A Carp” program is as follows: CarpKids briefly educate about hydrilla & carp, and the cost of $6.50/carp to place in the lake.

8. Raising Awareness through Schools and Organizations The “Adopt A Carp” program is as follows: CarpKids briefly educate about hydrilla & carp, and the cost of $6.50/carp to place in the lake. CarpKids “place adoptions” for a minimum of $5.

9. Raising Awareness through Schools and Organizations The “Adopt A Carp” program is as follows: CarpKids briefly educate about hydrilla & carp, and the cost of $6.50/carp to place in the lake. CarpKids “place adoptions” for a minimum of $5. Winning School receives a program plaque commending their environmental effort in their area.

10. Raising Awareness through Schools and Organizations The “Adopt A Carp” program is as follows: CarpKids briefly educate about hydrilla & carp, and the cost of $6.50/carp to place in the lake. CarpKids “place adoptions” for a minimum of $5. Winning School receives a program plaque commending their environmental effort in their area. Winning Class from each school receives Chamber-donated prize (ex: ice cream party at Bruesters).

11. Raising Awareness through Schools and Organizations The “Adopt A Carp” program is as follows: CarpKids briefly educate about hydrilla & carp, and the cost of $6.50/carp to place in the lake. CarpKids “place adoptions” for a minimum of $5. Winning School receives a program plaque commending their environmental effort in their area. Winning Class from each school receives Chamber-donated prize (ex: ice cream party at Bruesters). Winning CarpKids: Most Adoptions: in Grade Level receives high- quality program tee-shirt; Most Adoptions in the School also receives a plaque.

12. Raising Awareness through Web and Other Media The domain names Adopt-A-Carp.com as well as AdoptACarp.com have been purchased and hosting and design time have been donated by Bedford Falls Graphics, Inc.

13. Raising Awareness through Web and Other Media The domain names Adopt-A-Carp.com as well as AdoptACarp.com have been purchased and hosting and design time have been donated by Bedford Falls Graphics, Inc. The site will contain factual information about the program and how it benefits the lake. The site would also be used to solicit donations to the program and to sell “Adopt A Carp” T-Shirts and other program merchandise.

14. Media Plan Press Releases and Media Partners Press releases will go to all Lake Norman local media (online, print and television)

15. Media Plan Press Releases and Media Partners Press releases will go to all Lake Norman local media (online, print and television) Committee members attempt to find a radio or TV station to adopt the program and follow it through to the awards.

16. Media Plan Press Releases and Media Partners Press releases will go to all Lake Norman local media (online, print and television) Committee members attempt to find a radio or TV station to adopt the program and follow it through to the awards. Initial press releases will describe the problem, the program, and where to go for more info files and photos.

17. Media Plan Press Releases and Media Partners Press releases will go to all Lake Norman local media (online, print and television) Committee members attempt to find a radio or TV station to adopt the program and follow it through to the awards. Initial press releases will describe the problem, the program, and where to go for more info files and photos. Secondary press releases will describe schools and groups that are involved, Chamber members who donated prizes, and current totals.

18. Media Plan Press Releases and Media Partners Press releases will go to all Lake Norman local media (online, print and television) Committee members attempt to find a radio or TV station to adopt the program and follow it through to the awards. Initial press releases will describe the problem, the program, and where to go for more info files and photos. Secondary press releases will describe schools and groups that are involved, Chamber members who donated prizes, and current totals. Final press releases will describe total numbers, winners, and the impact the program, and especially the CarpKids, made for Lake Norman.

19. Media Plan Web Partners: To drive traffic to the Adopt A Carp site: generate as many pro-bono links/banners as possible. (ex: LKNfun.com will provide a 120x240 banner and multiple links to the Adopt A Carp site).

20. Media Plan Web Partners: To drive traffic to the Adopt A Carp site: generate as many pro-bono links/banners as possible. (ex: LKNfun.com will provide a 120x240 banner and multiple links to the Adopt A Carp site). Links will be requested with any online editorial about the program.

21. Media Plan Web Partners: To drive traffic to the Adopt A Carp site: generate as many pro-bono links/banners as possible. (ex: LKNfun.com will provide a 120x240 banner and multiple links to the Adopt A Carp site). Links will be requested with any online editorial about the program. Print Media: Aside from editorial, we will look to gain pro-bono advertising for the program in several area publications, and will also ask Chamber members with publications to consider free print advertising for awareness of the program.

22. Benefits for the Hydrilla Control Project This fundraising program will benefit the Hydrilla Control Project by providing a source of funds for carp, and raising awareness for the hydrilla problem on Lake Norman. Press created by the project can only benefit the program by reaching greater numbers of people.

23. Benefits for the Hydrilla Control Project This fundraising program will benefit the Hydrilla Control Project by providing a source of funds for carp, and raising awareness for the hydrilla problem on Lake Norman. Press created by the project can only benefit the program by reaching greater numbers of people. Educating area children will get parents involved. Once parents know more, word will spread; many times a generous benefactor or business donation comes from simple awareness.

24. Benefits for the Hydrilla Control Project This fundraising program will benefit the Hydrilla Control Project by providing a source of funds for carp, and raising awareness for the hydrilla problem on Lake Norman. Press created by the project can only benefit the program by reaching greater numbers of people. Educating area children will get parents involved. Once parents know more, word will spread; many times a generous benefactor or business donation comes from simple awareness. Involvement in this local area connects children with their own special environment, and instills in them concern and respect for nature. Children will take this knowledge with them for rest of their lives!

25. Fundraising T-Shirt Sales Breakdown: RetailCostTo CarpCost per Carp $15 $8 $7 $6.50 * Bedford Falls Graphics, Inc. will handle production costs and processing fees, using the $8 per shirt to offset these costs. With each shirt sold as one carp, with addl. $.50, every 13 shirts sold will mean an extra fish!

26. Fundraising T-Shirt Sales Breakdown: RetailCostTo CarpCost per Carp $15 $8 $7 $6.50 * Bedford Falls Graphics, Inc. will handle production costs and processing fees, using the $8 per shirt to offset these costs. With each shirt sold as one carp, with addl. $.50, every 13 shirts sold will mean an extra fish! Additional fundraising opportunities will be considered in conjunction with other Chamber members, Parks & Rec., and others. As costs are offset, Bedford Falls Graphics will purchase more shirts and/or other promotional items for sale to benefit the program.

27. Next Steps All of these next steps should happen concurrently to speed the progress of the program. 1.Creation of materials: Proposal for Educators/Leaders and Proposal for Businesses.

28. Next Steps All of these next steps should happen concurrently to speed the progress of the program. 1.Creation of materials: Proposal for Educators/Leaders and Proposal for Businesses. 2.Business proposal to Chamber member list, calling for donations for prizes as described in the Schools section.

29. Next Steps All of these next steps should happen concurrently to speed the progress of the program. 1.Creation of materials: Proposal for Educators/Leaders and Proposal for Businesses. 2.Business proposal to Chamber member list, calling for donations for prizes as described in the Schools section. 3.Initial Educational Targets: Lake Norman Area Schools and PTO’s, Huntersville Family Fitness and Aquatics, and the Boy Scouts. Approach: Principals, Activities and Services Directors, Teachers and Parents.

30. Next Steps All of these next steps should happen concurrently to speed the progress of the program. 1.Creation of materials: Proposal for Educators/Leaders and Proposal for Businesses. 2.Business proposal to Chamber member list, calling for donations for prizes as described in the Schools section. 3.Initial Educational Targets: Lake Norman Area Schools and PTO’s, Huntersville Family Fitness and Aquatics, and the Boy Scouts. Approach: Principals, Activities and Services Directors, Teachers and Parents. 4.Creation of Materials: School/Educational Program materials.

31. Next Steps All of these next steps should happen concurrently to speed the progress of the program. 1.Creation of materials: Proposal for Educators/Leaders and Proposal for Businesses. 2.Business proposal to Chamber member list, calling for donations for prizes as described in the Schools section. 3.Initial Educational Targets: Lake Norman Area Schools and PTO’s, Huntersville Family Fitness and Aquatics, and the Boy Scouts. Approach: Principals, Activities and Services Directors, Teachers and Parents. 4.Creation of Materials: School/Educational Program materials. 5.Creation of Initial Press Release and Media Sponsor contacts.

32. Contact For additional Information, please contact one of the following: Matt Myers Bedford Falls Graphics, Inc. MMyers@BedfordFallsGraphics.com 704-876-0318 Gus Gustafson Lake Norman Ventures, Inc. LKNormanVentures@aol.com 704-617-6812 Lou Mintzer LouMintzer@hotmail.com 704-451-9833