1. “7DAYS Bake it” FROZEN PASTRIES

2. FROZEN DOUGH & PASTRY - MARKET CATEGORIES -
…a few things
about the market
DOUGH
Puff pastry (for any kind of pie)
Filo pastry (for sweet pies like baklava, or savory pies)
Filo “Country style” (for any kind of pie)
RTB (Ready to Bake)
Mini size pies-bites (made of any kind of dough)
Small size pies-single/individual (made of any kind of dough)
Big size pies -family pies (made of any kind of dough)

3. PRODUCT assortment 30 min What are they?
A variety of Dough (puff pastry and Fillo pastry) and Ready To Bake (RTB) products, mini & big size pies made of puff pastry or crispy fillo and filled with premium and selected ingredients.
Bake in the conventional oven
for more or less 30 min.
30 min

4. POSITIONING These products are positioned as a
healthy homemade snack (finger food)
to enjoy with family or friends, as well as an
excellent appetizer for any dinner occasion.
Moreover, certain varieties constitute a great solution
for an alternative nutritious kids snacking
(kid friendly taste- guilt free mother).

5. Females aged 25-45, with urban lifestyle.
TARGET GROUP
Females aged 25-45, with urban lifestyle.
Generally addressing families (this is a product that brings joy to every member of the family not just to the mother).
Perceived Target
Mothers who care to provide her family with tasty, nutritious and easy to prepare food.
Housewives who are the mainstay of the cozy home and give priority to their family.
The working mothers/housewives who try to perform their roles well and act in time efficient manner.

6. OCCASIONS
For everyday consumption, during the week, for breakfast and dinner with the family;
For a snack when quickly prepared meal is needed;
More special occasions during the weekend when the family unites the family around warm aromatic pastry;
Regular choice when the kids need a snack;
Any time when the mom doesn’t feel like cooking;
Parties and gatherings.
Perceived Occasions

7. FINALLY... WHAT IS IT? A product that can replace home-made pastry
(“7DAYS Bake it” is not only an “easy/fast” choice,
but the “genuine” choice for a good pastry product).
A very appetising product that is enjoyed by the
entire family.
A very clearly suggestive the short time needed for preparation (it is actually shown not just implied).
A good quality product since enjoyed by the entire
family, but at a reasonable price.

8. “7DAYS Bake it” PRODUCTS
…yummy and healthy snacking !!

9. filo kneaded with virgin olive oil!!!
Filo Rollini
Pies having a roll-like form, ready to bake into the
in package of 600g (14-15pcs) & 1000g (23-25 pieces)
In 3 different fillings:
Feta cheese and mizithra cheese (Tiropita)
Spinach, mizithra cheese, dill and onion (Spanakopita)
Crème Patisserie
“Filo Rollini”:
filo kneaded with virgin olive oil!!!

10. Filo Rollini 1000g & 600g Attractive design Detailed content
Front side texts in English, German, French
Back side texts in Eng, Ge, Fr, Sp and Gr.
You can bake the desirable quantity each time with the remaining pieces kept freeze for future consumption

11. filo kneaded with virgin olive oil!!!
Mini Filo Twist
Hand twisted mini pies, ready to bake into the
in package of 600g (11-12 pcs) & 1000g (17-19 pieces)
in 2 different fillings:
Feta cheese and mizithra cheese (Tiropita)
Spinach, mizithra cheese, dill and onion (Spanakopita)
“ Mini Filo Twist”:
filo kneaded with virgin olive oil!!!

12. The best hand twisted pie that
Mini Filo Twist
The best hand twisted pie that
you have ever had in your life!
1000g & 600g
Attractive design –
Detailed content –
Front side texts in English, German, French
Back side texts in Eng, Ger, Fr, Sp and Gr.
You can bake the desirable quantity each time with the remaining pieces kept freeze for future consumption

13. Filo Twist - family size
Hand twisted family size pies, ready to bake into the
in package of 1000g (1 piece)
in 2 different fillings:
Feta cheese and mizithra cheese (Tiropita)
Spinach, mizithra cheese, dill and onion (Spanakopita)
“Filo Twist”:
filo kneaded with virgin olive oil!!!

14. Filo Twist - family size
Attractive design
Detailed content
Front side texts in English
Back side texts in Eng, Ger, Fr, Sp and Gr.
The best hand twisted pie
that you have ever had in your life!
placed in a paper tray ideal for direct baking

15. Puff Pastry- Mini Bites
Puff Pastry – Mini Bites, ready to bake into the
in package of 500g (18-20 pcs)
in 3 different fillings:
Feta cheese and mizithra cheese (Tiropita)
Apple
Chocolate praline

16. Puff Pastry- Mini Bites
500g (18-20 pcs)
3 flavors (feta cheese, apple, chocolate)
Attractive design
Detailed content
Front side texts in English, German, French
Back side texts in Eng, Ger, Fr, Sp and Gr.
You can bake the desirable quantity each time with the remaining pieces kept freeze for future consumption
Ready
in 15 min

17. Puff pastry Puff Pastry Dough, with pure
Top quality margarine for soft
and flaky pastry for making
the most delicious & puffy pies
900g
Attractive design
Detailed content
Front side texts in English
Back side texts in Eng, Ger, Fr, Sp and Gr.
Puff Pastry dough for the most delicious and puffy pies

18. Medium Filo Pastry for pies & Extra Fine Filo Pastry for sweet pies
Easy handling without breaking,
ideal for creating your
own freshly baked pies & sweet pies
with thin and crispy filo
10-11 sheets
450g
Attractive design
Detailed content
Recipes on the packaging for Spinach pie (medium Filo Pastry) and Baklava (Extra fine Filo Pastry)
Front side texts in English
Back side texts in Eng, Ge, Fr, Sp and Gr.
14-15 sheets

19. Thank you!