1. Sales Success with Happy Voyager 1 Successful Sales Strategies with Presented by Guest Speaker Troy Heinrich

2. Sales Success with Happy Voyager 2 The Importance of Building Relationships Who is your HAPPY customer? Who is HAPPY’s customer? What you offer as a HAPPY dealer Listening to Your Customers Demo Style Going from Home Machine to HAPPY machine Building Success One Customer at a Time

3. Sales Success with Happy Voyager 3 The Importance of Building Relationships Long-term customer Significant Expenditure It All Starts from Day One Make the Customer feel Welcome

4. Sales Success with Happy Voyager 4 Who is Your HAPPY Customer ? Men & Women Home Embroiderers Schools Corporations Baby Shops Gift Shops Retail Businesses Crafters

5. Sales Success with Happy Voyager 5 Who is HAPPY’s Customer ? A narrowly-defined audience further segmented by: Cost of Machine Primary use/function HAPPY vs. Competition Listening to Your Customer

6. Sales Success with Happy Voyager 6 What We Offer as HAPPY Dealers Best Product Price Information/Support/Service/Training Additional Features/Accessories Extra Incentive Payment Options Guarantees

7. Sales Success with Happy Voyager 7 Listening to Your Customer Example: If your customer asks how to sew on hats, alter your demo by demonstrating the cap sewing system. Most of your customers who already have home embroidery machines will move up to a HAPPY because of the larger sewing area rather than additional gains in speed. Try to glean which feature(s) your prospect stands to benefit the most from and highlight that/those feature(s) as you show the machine. Be ready with your “canned” demo, but use dialogue with your customer to tailor the demo with what they’re looking for. It’s not always about “bigger” or “faster”.

8. Sales Success with Happy Voyager 8 Demo Style Make sure you demo with the open arm, sleeve Go to your local Goodwill - buy garments for inexpensive sewing demos Limit demo design size and complexity to 3-4 colors, 3-5,000 stitches Embroider whatever the customer wants to see

9. Sales Success with Happy Voyager 9 Moving From a Home Machine to a HAPPY Decision can take a lot of time – be ready for 3 to 4 visits before the customer decides Open Arm Embroidery Larger designs – no more splitting or multi-hooping 40-70% faster embroidery Don’t have to change colors HATS: can make a lot of money sewing on hats – better and faster with a HAPPY machine. Wider cap field than competition, excellent stitch quality.