2. Category :Best Health Educational Program/ Article (Print/ Visual Media) The filled-in application can be mailed to drmimsawards@gmail.com on or before 2 nd May 2013 drmimsawards@gmail.com File size more than 5 MB will be rejected. Leave the pages Published Article or CD of the best telecasted program can be sent to the dept. of relations, MIMS Calicut. For Queries Please Call / Email 09847520600 / drmimsawards@gmail.com

3. Dr.MIMS Awards 2013 Application form Company Name: Designation: E-mail: Alternate Mobile No: Postal Address: Pin code / Zip code:

4. Snapshot Outline in a sentence or two and insert inputs immediately below each question Define your Program/ Article Who is the targeted beneficiary? How does it benefit the beneficiary? What is the differentiating factor over other existing programs/ Articles?

5. Executive Summary – 1 Define your Program/ Article

6. Executive Summary – 2 Describe the need of such program/ Article

7. Executive Summary – 3 Describe the benefits to the beneficiary through your program/ Article

8. Executive Summary – 4 Story line on the birth of this program / Article

9. Executive Summary – 5 How does it educate the Beneficiary?

10. Executive Summary – 6 Who is the targeted beneficiary?

11. Executive Summary – 7 How will the beneficiary experience the difference?

12. Executive Summary – 8 What is the differentiating factor over existing programs/ Articles?

13. Market Analysis What is the potential for your program to be successful? Outline in a sentence or two and insert inputs immediately below each question What is the total reach of your program/ Aricle? India and Global What are all the risks you foresee for your program and how do you plan to mitigate these risks? Information on Competing programs / Articles (Present as strength/weakness/opportunities/threats for each competition)

14. Financials What is the financial impact of your innovation? Projected business by your program. Why should your company invest in your program? What is your ROI expected from that investment? How much was invested on this program/ Article?

15. Strategy for Reachability How will your program / Article reach the beneficiary?

16. Competition List current and potential competition for your program with description of programs/ Articles and the name of the Media Company.

17. Competition/Comparison FactorsUnique Selling Proposition

18. Intellectual Property Rights Patent Number, etc.

19. Testimonials

20. Charts/Pictures/Images Only one picture per slide

25. Brief Profile of the Applicant Media Company