1. JewelerApps Mobile Development Practice

2. Agenda  Your dilemma  What kind of app should I develop?  What do we do for you?  How much does it cost?  What affects development cost?  Who owns the app?  Are there other expenses?  Contact information

3. Your Dilemma

4. What kind of App should I develop?  Material wealth creation due to the mobile Internet will surpass earlier computing cycles. [Morgan Stanley: The Mobile Internet Report, 12/2009]  The mobile Internet is ramping faster than desktop Internet with novel, lucrative opportunities abundant in handheld, geo-aware computing.  Apple, Google, and Facebook raise the bar for how users connect and communicate.  The Apple platform has about 15 million combined iPhone and iPod touch users in the United States.

5. What kind of App should I develop?  According to Nielsen Research, forty percent of iPhone users have a household income > $100k. 78% are between the ages of 18 - 54. [Nielsen Blog: iPhone Users, 06/2009]  75% download Apps and 72% use location based services.

6. What kind of App should I develop?  Target the Apple iPhone and iPod touch platform first.  Your application must reflect your brand and be a powerful interface to market your merchandise.  Your application must provide your users with real value and incentive to buy your products.

7. What do we do for you?

8. How much does it cost? $1000s to $100,000* It depends on what you want to achieve (*LiveDiamond was somewhere in the middle.)  Our data shows that an application such as LiveDiamond will be downloaded approx. 12,000 times over a six month period. Consider your ROI even if only 1% convert to sales.  With 15 million users in the US, and an application superior to LiveDiamond, we can achieve a substantially higher ROI.

9. What affects development cost?  Heavy animation, graphics and business logic.  Interaction with a back end server or web service for features such as geo-location and sharing.  Direct sales/payment processing through the interface.  Complex data interactions and calculations such as auto-sizing and auto-placing jewelry on the finger.  Multiple iterations and tight deadlines.

10. Who owns the application? YOU! The app is owned by your company, and you are free to do with it what you want. Of course, we hope to continue to be your development partner throughout its growth!

11. What are the payment terms?  50% deposit to begin developing. 50% when we demonstrate and deliver the final build to you, without the source code.  We will send you the full source code as soon as the balance of payment is remitted.  You will be able to fully test the application on your phone, and recommend changes prior to finalization.  Thereafter, we will help you launch your application on the app store.

12. Are there other expenses?  Photography of your products is an additional expense. You may provide us with images, or contract us to professionally photograph them for you.  Apple charges 30% of the app list price. This is not a commission on products that you may sell via the app, only on the sale price of the app itself. List your app for free to maximize your audience.  Registration with the app store is $99/year. This is paid to Apple annually via their online interface.

13. Bottom Line  Your customers will appreciate the ability to try on your products anytime/anywhere and your application will realize a fast ROI.  We are here to help you achieve your goals. Anything is possible.  Go ahead and work with us. Our proven technology will ensure that you are able to capture this market.

14. Who we are  JewelerApps is a service of Inficron Inc, a professional software development firm based in Cambridge, MA.  Inficron is a Class C corporation that that has been delivering exceptional value to our clients since 2003.  We have developed software for private companies such as Stuller, organizations such as the IEEE and governments such as the Commonwealth of Massachusetts.  You may learn more about Inficron at: http://www.inficron.com http://www.inficron.com

15. Get in touch JewelerApps a service of Inficron Inc. http://www.jewelerapps.com 1 888 580 6895 Frank Larson Email: flarson@inficron.comflarson@inficron.com 955 Massachusetts Ave. #310 Cambridge, MA 02139