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How to Pitch Angel Investors By Stephen Van Beaver 01/09/14
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In 2011, 264,000+ active U.S. angel investors In 2011, $21 billion invested in more than 58,000 early stage companies Average investment for each company $362,000 By contrast, venture capitalists made 460+ investments (mostly later stage companies) averaging about $7.5 million per company Source: 2011 Boston College Entrepreneurial Center Angel Investors
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Extensive networking via friends, family, social media, businesses, community, internet, universities, etc. “Connect” with a potential investor Via personal/professional relationship Experience in your industry Domain expertise Unique attention grabber Finding an Investor
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Record of investing in your industry Investment criteria – size, type, time period Personal & professional references Involvement – passive, active, operational Investor Compatibility
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Do not ask other people for money unless you’ve spent your own on this business Thoroughly vet your pitch beforehand People experienced in your industry Targeted customers Seasoned business people Pitch Preparation
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You’re got 15 minutes so make every word, graph and/or picture count! 12 – 15 PowerPoint slides Keep it simple and concise Be yourself – Do not oversell Practice, Practice, Practice Pitch Preparation
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Pitch Content Problem Solution Market Size Competition Product or Service Business Model Team Financials
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Is the business idea simple enough for me to understand and buy into? Does it solve a problem or meet a need? Is there a big enough market and customer base for the idea, i.e. viable business model? Does the entrepreneur have the right people on the team to pull it off? Investor’s Initial Questions
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Don't clearly explain the problem you solve or the need you meet Too many facts and numbers Unrealistic sales forecasts Too attached to your business plan Lack of conviction Common Pitch Mistakes
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Entrepreneur Qualities Primary trait: The ability to evolve! Disciplined Confident Open Minded Self-Starter Competitive Creative Determined Strong people skills Strong work ethic Passionate
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Ask for unanswered questions Decide on next steps with time frame Follow-up within a few days “Close” the Pitch
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Questions
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