1. The Republican Years 1921-1932

2. Influences of End of WWI Red Scare Black Scare Labor Strikes Prohibition Woman’s Suffrage

3. Decade of Prosperity Consumerism- “Consumer Society” –What we want more than what we need” –Impact on daily life- telephone / household appliances Installment Plan Advertising / Marketing

4. Leisure activities –Vacations –Movies »Popularity of silent films »Hollywood's rising dominance of global film industry –Sporting events –Radio and phonograph –Celebrity culture

5. New Values –Growing acceptance of consumer debt –Shifting ideas of purpose and value of work

6. Limits of prosperity 1.Unequal distribution of wealth, income 2.Ongoing concentration of industry 3.Scale of poverty, unemployment 4.Deindustrialization in the North 5.Rural depression a. Passing of wartime "golden age" for agriculture b. Drop in farm incomes, rise in foreclosures c. Decline in number of farms and farmers d. Rural outmigration

7. Harding received 61% of the national vote and 404 electoral votes. Cox received 35% of the national vote and 127 electoral votes. Eugene V. Debs, campaigning from Federal prison, received 3% of the national vote.

8. “Return to Normalcy “ the Harding Years (1921-23) Looked Like a President A. Not the brightest B. Big business- tax cuts, higher tariffs, aid to farmers “less government in business and more business in government,” suppress strikes, reduce national debt – slash spending

9. C. Economic growth – Fordney-McCumber Tariff on imports D. Reduce taxes on wealthy E. American Plan –Open shop –Workplace free of both government regulations and unions

10. The Ohio Gang Attorney General Harry Daugherty

11. “Veterans Bureau” Charles Forbes “Alien Property Custodian” Thomas Miller “Secretary of Interior” Albert Fall –Teapot Dome Scandal

13. Calvin Coolidge

14. “Keep Cool with Coolidge” Calvin Coolidge (1923-1928) A. Political Experience –“Silent Cal” B. Free Enterprise – “The business of America is business” C. Farm Problems –1. Higher Production –2. McNary-Haugen Bill – vetoed

15. “Keeping Cool with Coolidge”

16. “Keep Cool with Coolidge” D. Accomplishments –Washington Naval Arms Conference –Balanced the budget (Mellon, Sec of Treasury) –Reduced the debt –Lowered income-tax rates(esp. rich) –Construction of national highway system

17. “A Chicken in every Pot” Herbert Hoover (1928-1932) A. Big Business B. to be continued...