1. Budapest, Hungary

2. About the building…

3. A refurbished old villa

4. ... from inside

5. Opening ceremony on 15 th May 2014

6. Our main objectives

7. ˮThe interactive sessions combine into a mind-shaping programme, the aim of which is not to prohibit, but to permit and teach proper use.” Monika Karas, President of the Media and Infocommunications Authority, Hungary

8. TO TAKE RESPONSIBILITY for guiding today’s youth in their understanding of the globalised virtual space TO HELP THEM UNDERSTAND how the media works and how content is created TO INSTIL in children a sense of confident doubt and healthy criticism TO ENCOURAGE THEM to use these skills and knowledge to protect themselves in a world dominated by the media

9. How does the centre work on a daily basis?

10. Age groups: students between 9 and 16 years of age, 10 students in each group, 50 children per day First-hand experience Professional studio environment Our own brand: Magic products Educators need to register on our webpage

12. PREPARATION in the classroom prior to visiting the centre  Preparatory lesson plans written and compiled by media education experts  For each class and each interactive session VISITING the centre  learning by experience FEEDBACK and evaluation in the classroom

14. Interactive sessions built around 6 different topics

15. Press

18. December 2012 Advertising

20. Radio

23. News

26. Mobile and Internet Communication

29. Short Movie, the most popular prop in the media literacy centre is an old Fiat 500

30. Short Movie

32. Training courses for educators

33. Courses for educators on: the basics of media interpretation; the culture of the digital society; digital skills, digital security and public confidence; developing conscious media consumption habits; acquisition of media culture; consumer empowerment; and conscious and responsible civic behaviour. The training programmes and teaching aids are accredited and comply with the National Core Curriculum.

34. Why did our Authority establish the media literacy centre?

35. Act CLXXXV of 2010 on Media Services and Mass Media Financial Management of the Authority and the Media Council, Article 134 (9) The Authority shall use the entire amount of fines collected during the previous year from actors of the communications and media market for developing the informed decision-making culture of consumers in the area of communications and the media, including particularly for supporting academic and training programmes concerning communications and media law, competition and consumer protection policy, for training professionals specialising in communications and media law and consumer protection policy, and disseminating information in order to increase awareness concerning communications and media policy and consumer decision-making. Any amount earmarked for this purpose but not used in the subject year may be rolled over to the following year, and may be spent on developing the informed decision-making culture of consumers.

36. Act CLXXXV of 2010 on Media Services and Mass Media Article 132 In accordance with Articles 182-184 the Media Council shall: k) undertake a pioneering role in developing media literacy and media awareness in Hungary and, in this context, coordinate the activities of other state actors in the area of media literacy, assist the Government in drafting its upcoming interim report to the European Union on the subject matter;

37. Act CLXXXV of 2010 on Media Services and Mass Media The Objectives of Public Media Services Article 83 (1) The objectives of public media service are as follows: … c) promote acquisition and development of knowledge and skills needed for media literacy through its programmes and through other activities outside the scope of media services,

38. International examples The Danish Film Institute – Film-x Programme The Dutch Cinekid Medialab

39. Our partners include:

40. www.magicvalley.hu