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CHILDHOOD OBESITY Part 2
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Hot off the press! http://letsmove.gov/ http://letsmove.gov/
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Kids and Fast Food “One-quarter of children ages five to 10 years show early warning signs of heart disease.” CSPI, 2008 Most fast-food menus – especially kids’ menus High in saturated fat, trans fat, sodium and calories
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Food & Advertising “Children view an average of 3 ½ hours of television commercials per week, and each year they spend the equivalent of a week watching TV ads.” (CSPI, 2003) About half of these ads are for food.
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TV Advertising for Food vs. Public Service Announcements for Fitness or Nutrition, 2005 SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007. Average number of food ads and PSAs on fitness or nutrition seen by children per year by age: Age2-7 Age8-12 Age13-17 4,400 per year 7,600 per year 6,000 per year 164 per year 158 per year 47 per year Food ads PSAs on fitness or nutrition
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Distribution of Types of Food in TV Advertising Targeted to Children or Teens, 2005 34% 10% 28% Candy and snacks Fast food Among all food ads targeted to children or teens, percent that are for: 4% 9% 7% Sugared cereal Sodas & soft drinks Dine-in restaurants Prepared foods Dairy Breads and pastries 2%Fruit juices 1% SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.
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Food Advertising Advertising budgets: Program / CompanyBudget (millions) NCI – 5 A Day Program$3.5 CDC – Nutrition & PE$34 USDA – Team Nutrition$10 McDonald’s$665 M&M’s$74 Coca-Cola & Diet Coke$209 Kellogg cereals$284 CSPI, 2003
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Direct Advertising & Beyond Advertising goes beyond commericals Product placement School sponsorship Contracts Fundraising Channel One Contests / Coupons / Incentives
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Junk Food in Schools “74% of middle schools and 98% of senior high schools have vending machines.” (CSPI, 2004) Who regulates this? The USDA’s role
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Foods in Schools What message are our kids getting by the types of foods they can buy in school? Financial impact of selling healthier foods in schools. Total revenues increased
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Healthier Schools Program for success: Updating the meal program menus Enhancing serving and eating areas Improving facilities Student involvement Challenges?
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Physical Activity Childhood obesity is not just about food. What are some benefits of exercise? What about health risks?
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Physical Activity Recommendations 1 hour (or more) of daily physical activity Aerobic activity: 60+ minutes of moderate- to vigorous- intensity every day Muscle-strengthening activity: at least 3 days a week as part of the 60 minutes Bone-strengthening activity: at least 3 days a week as part of the 60 minutes
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Type of Physical Activity ChildrenAdolescents Moderate-intensity aerobic Hiking, bike riding, brisk walking Baseball, yard work, hiking, brisk walking Vigorous-intensity aerobic Bike riding, jumping rope, running, soccer, basketball Jumping rope, bike riding, karate, basketball, cross- country skiing Muscle- strengthening Modified push-ups, sit-ups, rope or tree climbing Exercises with hand- held weights, push-ups, pull-ups, climbing wall Bone-strengtheningJumping rope, running, hopping, skipping, gymnastics Jumping rope, running, sports like gymnastics, basketball Examples of Physical Activities for Children and Adolescents CDC, 2008
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Physical Activity & Youth CDC, 2008
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Physical Activity: Schools “In 2007, only 30% of 9 th -12 th grade students said they attended physical education classes every day.” (CDC, 2008) Does physical activity have any affect on academics? What can schools do?
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Physical Activity: Communities What can communities do to encourage physical activity? Community-wide campaigns Improvements Partner with schools
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