1. WHO ARE YOU? WHO ARE MILLENNIALS? Generational Differences and Why Knowledge is Important

2. Who We Are: Presenters: James Forkum Dean and Athletic Director: Santa Rosa Junior College Sherry Forkum Director of Writing & English Professor: William Jessup University Principal Consultants: Advanced Knowledge Consulting gendiff.com

3. Presentation Agenda I. Introduction II. Review the Generations III. Millennials IV. Practical Applications V. Summary VI. Questions and Answers

4. WHY IS THIS IMPORTANT? Family Dynamics Know Them to Understand Them by Knowing Ourselves Team-Building, Change, Motivation, and Maintaining/Increasing Relationships

5. GENERATIONAL YEARS G. I. Generation – 1901-1924 (ages 84-107) G. I. Generation – 1901-1924 (ages 84-107) Silent Generation – 1925-1942 (ages 66-83) Silent Generation – 1925-1942 (ages 66-83) Boomers – 1943-1960 (ages 48-65) Boomers – 1943-1960 (ages 48-65) Generation X – 1961-1981 (ages 27-47) Generation X – 1961-1981 (ages 27-47) Millennials – 1982-2002 (ages 6-26) Millennials – 1982-2002 (ages 6-26) Homeland – 2003 - (Ages 5 and under) Homeland – 2003 - (Ages 5 and under)

6. GENERATIONAL COMPARISONS SILENTBOOMER GEN X MILLENNIAL Size 52 Million 78 Million 70.2 Million 78-100 Million Other Names Traditionalists Consciousness Generation Me Generation Modern “Lost” Generation Slacker Generation Generation Y Echo Boom Generation Next Heroes GI Generation ThemselvesAnti-HeroesParents Family Life Earliest marrying and babying generation Silent women divorces in record numbers Large numbers of women in the workforce later in the generational cycle Religious and/or spiritually oriented Health oriented Waiting until later in life to have children Have become “helicopter” parents Adult oriented from an early age “Anti-child” movement Less parental supervision than ever before Little peer interaction in childhood “Copter” parenting continued “Special” – eagerly anticipated Lowest parent to child ratio ever Universally protected Sheltered

7. Continued… SILENTBOOMER GEN X MILLENNIAL Work Large increase in number of people in “helping professions” in 1960s Workaholics Career focused 30+year career First to seek work/life balance Not constrained by time and/or place 3 out of 4 work more than 31 hours per week More discretionary income than any previous group Significant Life Events Depression Sexual revolution occurred while this generation was in mid- life Korean War Vietnam Sexual revolution Kent State JFK Gulf War Berlin Wall comes down Challenger explosion Columbine September 11 Afghanistan & Iraq Continued high school and college/university incidences Notes Generation of jealousies and role reversals Focused on previous generation while young and subsequent generation in adulthood Intense attention focused on this group for the entire Boomer lifespan Self-aware and self- centered (largest number of self-help books) Mired in an age of death *AIDS *Homicides drug- related deaths increased *Suicidal (at a near record rate of almost 5000/year in mid 1980s) OptimisticConventional Racially diverse Pressured

8. Demography of the Future Paperless Home/Learning/Work Environments Paperless Home/Learning/Work Environments Psychologically people are tactile Like to hold, handle, open something Telecommuting/Virtual Classrooms Telecommuting/Virtual Classrooms Social need to work in groups Meet physically Interact

9. COHESIVENESS Intergenerational Conflict – family dynamics, hinders plans, products, and ideas from moving forward Intergenerational Conflict – family dynamics, hinders plans, products, and ideas from moving forward Detrimental Effects – communication, working relationships, undermining Detrimental Effects – communication, working relationships, undermining

10. Cohesiveness Continued… Team Conflicts – Boomers – view Gen Xers as too impatient, throw out tried and true Gen Xers – view Boomers as inflexible to change/ say the right thing to the right person Silents – view Boomers as self-absorbed, share too much information Boomers – view Traditionalists as rigid/dictatorial Gen Xers – view Millennials as too spoiled/self-absorbed Millennials – view Gen Xers as cynical/negative

11. A team that allows choices and openly explores ideas, and whose members value learning, will better accommodate the needs and values of members of different generations. Constance Patterson, PhD

12. Is this the image that came to mind?

14. General Characteristics Largest Generation in History Largest Generation in History The Most Affluent in History The Most Affluent in History The Most Educated The Most Educated The Most Diverse (36% non- white) The Most Diverse (36% non- white) Self-Described Optimists and Team Players Self-Described Optimists and Team Players Follow Rules More Readily (Different Time Schedule) Follow Rules More Readily (Different Time Schedule) Accept Authority Easier than Their Parents Did Accept Authority Easier than Their Parents Did Surpass their Parents in the use of Technology Surpass their Parents in the use of Technology Multiprocessing Skills Multiprocessing Skills Wanted – Protected – Worthy Wanted – Protected – Worthy

15. Continued… Known for Hard Work (A Grassroots Reconstruction of Community, Teamwork, and Civic Spirit Known for Hard Work (A Grassroots Reconstruction of Community, Teamwork, and Civic Spirit Community Service, Race, Gender Relations, Politics, and Faith Community Service, Race, Gender Relations, Politics, and Faith Capacity to Mobilize Volunteers for Worthwhile Causes, (using the Internet) Capacity to Mobilize Volunteers for Worthwhile Causes, (using the Internet) Are in Line to Become the next Hero Generation Are in Line to Become the next Hero Generation

16. Howe and Strauss state: The generation will be known for its reversal of most trends measuring poor behavior, including violent crimes, suicide, sex, and alcohol and illicit drug use. “Boomers started out as the objects of loosening child standards in an era of conformist adults. Millennials are starting out as the objects of tightening child standards in an era of non- conformist adults. By the time the last Millennials come of age, they could become…the cleanest-cut young adults in living memory.”

17. 7 TRAITS  Special – From Precious Baby Movies to Effusive Rhetoric  Sheltered – Explosions of Child Safety Rules and Devices  Confident – High Levels of Optimism, Often Boast of Power and Potential  Team-Oriented – New Emphasis on Group Learning, Tight Peer Bonds  Achieving – Accountability Rising, Best Educated, Best Behaved  Pressured – Pushed to Study Hard, Take Advantage of Opportunities  Conventional – Take Pride in Behavior, Comfortable with Parent’s Values

18. Working Characteristics Teamwork Activities Teamwork Activities Cooperative Grouping Cooperative Grouping Experiential Activities Experiential Activities Structure Structure Use of Technology Use of Technology Email/Instant Messaging are Natural Communication and Socialization Mechanisms Email/Instant Messaging are Natural Communication and Socialization Mechanisms

19. Wired/Wireless Digital Natives Digital Natives Cell Phones Cell Phones MP3 Players/iPods (iPhone) MP3 Players/iPods (iPhone) Texting Texting Web Surfing Web Surfing MySpace/Facebook MySpace/Facebook Finger on the pulse of the World Finger on the pulse of the World Right Here/Right Now Generation Right Here/Right Now Generation

20. Digitally Literate Intuitive Intuitive Although, understanding technology and source quality may be shallow Although, understanding technology and source quality may be shallow More visually literate than any other generation More visually literate than any other generation They move between real and the virtual instantaneously They move between real and the virtual instantaneously Literacy goes well beyond text, because of visual media Literacy goes well beyond text, because of visual media Text literacy may be less well developed. Text literacy may be less well developed.

21. 10 Attributes of an Information-Age Mindset (J. Frand)  Computers are not technology  The Internet is better than TV  Reality is no longer real  Doing is more important than knowing  Learning more closely resembles Nintendo than logic  Multitasking is a way of life  Typing is preferred to handwriting  Staying connected is essential  There is zero tolerance for delays  Consumer and Creator are blurring

22. The Millennial World Average teenager spends more than 72 hours a week using electronic media (2006) Average teenager spends more than 72 hours a week using electronic media (2006) Pew Internet research – nearly 80% of 28 and younger regularly read blogs/ 30% of 29-40 Pew Internet research – nearly 80% of 28 and younger regularly read blogs/ 30% of 29-40 40% of teenagers and 20-somethings have created their own blogs 40% of teenagers and 20-somethings have created their own blogs A cult of groupthink, - collaborative and team- oriented A cult of groupthink, - collaborative and team- oriented

23. What Millennials Want Descriptions Implications for Success 1. You Be the Leader Millennials are looking for great role models/leaders with honesty and integrity. Strive to be a role model. 2. Challenge Me Millennials are looking for growth, development, and a career path. Provide opportunities that challenge and allow for trying new adventures. 3. Let Me Work with Friends Millennials like being friends, with family, and being with people they “click” with. Encourage friends to work together in teams and groups. Create opportunities for social interaction. 4. Let’s Have Fun Humor and fun are important to Millennials. Allow and encourage humor 5. Respect Me Millennials like to be treated with respect. Treat Millennial’s ideas with respect. 6. Be Flexible Millennials engage in many activities such as family, work, teams, study, and social events. Provide a flexible environment. Be creative in your coaching and activities – where possible use emerging technologies such as communicating via SMS, email, or forums. (Raines 2002)

24. CURRENT NEGATIVE TRENDS AND PROBLEMS  Underage Drinking  Marijuana Use (High)  Rave Culture (Ecstasy Use)  Sexually Promiscuous (Hooking Up)  Technology Use Etiquette (Misuse)  Time Management  Poor Communication Skills  Media Oriented (Self-Image)

25. Some Other Negatives  Multi-tasking  Poor Communication Skills (writing)  Oral Communication  Math Skills  Mass Stimulation  Lack of Critical Thinking/Problem Solving as an individual  Plagiarism/Cheating (turnitin.com)  Problem Discerning Truth (Wikipedia)

26. Suggestions for Success Tell the Truth Tell the Truth Let Them Know That What They Do Matters Let Them Know That What They Do Matters Explain the “Why” and What Is In It For Them Explain the “Why” and What Is In It For Them Learn Their Language, Communicate In Their Terms Learn Their Language, Communicate In Their Terms Make the Home Environment Fun Make the Home Environment Fun Model The “Way” Model The “Way” Build Relationships Build Relationships Challenge To Find Technological Solutions To Everyday Issues Challenge To Find Technological Solutions To Everyday Issues

27. 25 year old Chris Hales CEO of Anti-Matter Media Two things represent my generation. Technology and the “Do-It-Yourself” aesthetic. With the increase in technology, opportunities for networking with others seem endless, enabling us to turn out more authors, films, record labels and artists than previous generations. When you put the two together you have the recipe for a generation that is willing to go out and make stuff happen on their own.

28. SUMMARY Provide Structure Provide Structure Provide Leadership and Guidance Provide Leadership and Guidance Encourage the Millennial’s Self-Assuredness, “Can- Do” Attitude, and Positive Personal Self-Image Encourage the Millennial’s Self-Assuredness, “Can- Do” Attitude, and Positive Personal Self-Image Take Advantage of the Millennial’s Comfort Level With Teams. Encourage Them To Join Take Advantage of the Millennial’s Comfort Level With Teams. Encourage Them To Join Listen to the Millennial Listen to the Millennial Millennials Are Up For The Challenge and Change Millennials Are Up For The Challenge and Change

29. Time for You QuestionsandAnswers If you care to have a copy of this PowerPoint, please drop us an email through our website at gendiff.com, or download it from our website.