1. Experience: that most brutal of teachers. But you learn, my God do you learn. -C. S. Lewis Wisconsin Historical Society Map Digitization Project Laura Farley and Shannon Wilsey

2. Background on the Map Collection 25,000 maps most pre-1900 Grant funding from Milwaukee based Caxambas Foundation Wisconsin Historical Society, Image ID: 84124

3. Background on the Map Collection Sanborn Fire Insurance Maps. Image ID: 41612 Maps of communities. Image ID 105567 Maps of Wisconsin. Image ID: 90096

4. Background on CONTENTdm 2002: Move away from custom builds CONTENTdm best candidate Memorial Library under construction, 1950. Image ID: 57843

5. Background on CONTENTdm 2002-2011: All talk, no action Poor user experience No zooming capability Small images High school debate team, 1944. Image ID: 38484

6. Background on CONTENTdm Ongoing research: Sites that got user experience right Metadata best practices CONTENTdm Update: JPEG2000 Zoom Researching carpet samples, 1970. Image ID: 99089

7. Planning: 2011 Team Members Deputy Director Metadata Librarian Limited Term Employee Graduate Students Map Cataloger

8. Planning: 2013-2014 Team Members Deputy Director Project Manager Map Cataloger Graduate Students Metadata Librarian

9. Workflow: All Hands On Deck Metadata Librarian and Map Cataloger are mostly peripheral 2-5 students working 10-20 hours each 2-3 workspaces Communication is key S.S. Leviathan, 1928. Image ID: 68037

10. Workflow Catalog ScanEditWHISave CONTENTdm

11. Workflow: Master Spreadsheet Color Coding: White: cataloged Yellow: scanned Orange: WHI record created Green: uploaded to CONTENTdm Red: problem Shells with color wheel, 1828. Image ID: 99701

12. Workflow: Google Docs Online Google application Upload, share, and edit easily with multiple workers Only the creator must have a Google account Does not require access to network drive Easy to backup Extra office assistants for birth certificate rush, 1942. Image ID: 13864

13. Map Collection Outreach: Facebook 2 goals: 1. Increase visibility of the map collection among map enthusiasts 2. Direct traffic to the rebooted map webpage Wisconsin ethnic map, 1941. Image ID: 62099

14. Facebook Organization Content creators: Laura, project manager Susan, map cataloger Post Tuesday & Thursday Organization: Google Doc to track posts Helpful Resource: The Librarian’s Nitty-Gritty Social Media Guide, Laura Solomon League of Women Voters, 1950. Image ID: 64217

15. Growth of Facebook Page Launched November 25, 2013 to staff and friends Facebook Insights after 50 followers

16. Wording Short and to the point !!!!!!!!!!!!!!!!!!!!!!!!!!! You’re not a robot Unified voice Tracto the Talking Robot, 1960. Image ID: 45756

17. Posts Per Week Staff resources Material resources When possible post an image or video Consistency Counting down to wedding day, 1949. Image ID: 58419

18. Interacting With Others Be an active follower Practice good social media etiquette Be vigilant of activity on your page A white glove event, 1956. Image ID: 11631

19. Balancing Act: Give the People What They Want Mass appeal Quirky Represent the collection Image ID: 93976 Image ID: 99595

20. Is It Worth It? It depends Original goal: increase visibility of the map collection and direct traffic to the map webpage Daydreaming, 1929. Image ID: 8576

21. Goal 1: Increase Visibility Success 247 followers 27 Wisconsin communities 13 states 6 countries Image ID: 74850

22. Goal 2: Increase Webpage Traffic 3% of webpage traffic from Facebook Increased reference requests surrounding maps Image ID: 55433

23. Unexpected Outcome: Staff Enjoyment Staff celebrating WHS’s 100 th Anniversary, Image ID: 66591

24. What’s Next: Change in Facebook reach Tumblr advantages: Reblogging Tagging New computer, 1967. Image ID: 12067

25. Thank you. Questions? Contact us, we’d love to hear from you. Laura Farley laura.farley@wisconsinhistory.org Shannon Wilsey shanwils@gmail.com