3.  Inform  Obama Obama  Biden Biden  Entertain  E-Trade E-Trade  Random Mix Random Mix  Rav4 Rav4  Entice  Beef Beef

4.  Empire Carpet Empire Carpet  Luna Luna  Bounty Bounty

5.  Truth Truth  Volvo Volvo

6.  AT&T vs. Verizon AT&T vs. Verizon  Mac vs. PC Mac vs. PC  Coke vs. Pepsi Coke vs. Pepsi

7.  PC PC

8.  Brownies Brownies  Shamwow Shamwow

9.  Deceptive Ads  Deliberately designed to mislead you  Factually wrong statements  Illegal  Trimspa Trimspa  Puffery/Subjective Claims  Innocent exaggeration  Descriptions try to increase a products appeal  Legal  Skittles Skittles  Papa Johns Papa Johns

10. BENEFITS  Consumers are made aware of new products.  Businesses are able to get their product out to mass audiences. COSTS  Advertising is another expense for businesses.  The cost is built into the price you pay for goods/services.