1. TRAILER CONVENTIONS Research for our Dystopia trailer.

2. Film Trailer Conventions Trailers are created as a way to promote the full ‘feature’ film using either a short ‘teaser trailer’ or a longer more in depth ‘theatrical trailer.’ They establish the main genre/ genres of the film so that they can start to attract the audience. Trailers are designed to give hints at the storyline, characters, action, and something a potential resolution. It is also used to advertise/ show off the cast and that they are using acclaimed Directors, Producers, A list actors, recognised Studios plus what the critiques thought (film reviews). The genre is clearly established to entice the target audience. However if the film is hybrid genres it will offer greater iconography to establish the genres. It will still try and keep niche market/ audiences guessing so that they want to watch the film and see the full story. Trailers typically show the narrative structure in chronologic order: equilibrium – dis-equilibrium – new equilibrium. Though postmodern film may film deliberately start with the disruption or even show the resolution. In the trailer for ‘28 Days Later’ it starts with the disruption and works towards the ending rather the showing the starting equilibrium.

3. Camera work/Editing In trailers the is very stylish editing and interesting cinematography to hint at the genre and narrative elements. In some postmodern trailer there are voice overs used to describe what is going on or to highlight how the character if feeling. In ‘Snatch’ the trailer has ‘Jason Statham's’ character to narrates the plot as the film mainly focuses on his point of view. There is also strong use of music to make the trailer fast paced or slow down to focus on details. In the ‘28 Days Later’ trailer there is fast paced music as it talk about the infection and how fast it has travelled, but also how part when the characters are alone and the music become softer and less intense. Trailers use titles/onscreen text to give details about the film, cast, director, studios and even some reviews. It is a way of showing the audience who to expect and why they should what the film. In ‘Django Unchained’ the director is Quinton Tarantino and his name and style will be interesting to fans of him and his work. As well as sound there is also a Varity of cinematography and editing using in trailer; time re-mapping, fast zooms. In postmodern trailers the editing is usually quite obvious and contains hidden meanings.

4. Trailer Analysis – Cloverfeild Cloverfield is a 2008 American monster sci fi thriller film directed by Matt Reeves, produced by J. J. Abrams and written by Drew Goddard. Before settling on an official title, the film was marketed as 1-18-08.

5. Narrative – Character types Robert "Rob" Hawkins, 27, is the main protagonist of the film. Lily Ford, 27, is friends of Beth and Marlena and the girlfriend of Jason. Hudson "Hud" Platt, 27, was Rob's best friend and filmed the entire attack by the monster. Elizabeth "Beth" McIntyre, 23, is the long-time friend of Rob Hawkins.

6. Narrative Structure Part 1: The trailer starts with ‘Rob’ walking in to a surprise party set up by his friends. Here we meet the characters through one on one messages with the camera. Part 2: The lights in the apartment flicker and cut out causing everyone to panic. A group huddle around a TV and see news of a possible earthquake. Part 3: The whole party heads to the roof with the camera held by ‘Hud’ who is following and talking to ‘Rob’. There is a sudden to an explosion in the city and the trailer ends as people flee to the streets; and the statue of liberty's head crashes down the road.

7. Camera and Mise en scene There are a lot of close up shots at the starts, as the different character are recording their good bye messages to ‘Rob’. This bring the audience in straight away you feel like the characters are talking directly to you; breaking the fourth wall. The camera is always from a handheld view, filmed by a character within the action, showing it from their point of view. This techniques create a very real atmosphere as when he reacts, (or falls on the stairs,) we fall, as if its happening to us. There handheld camera angles show close ups and unusually/ uncomfortable angles, as well as eye level shots that allow the action and story line to show through. An example of this being the statue of liberty is decapitated and the head crashed down the street highlight that New York is under attack.

8. Editing & Sound The editing in this trailer is very simple yet effective. It starts with long shots to allow the characters to say their piece to the camera. As the action builds and the people become in danger the camera cuts quickly between shots and a black screen. This quick cut creates strong and confusing visuals which draw the audience in as they try and see what's going on. The sounds throughout the trailer is all diegetic and comes form the action unrevealing on screen. It makes the action and narrative the focus and intensifies the reality.