1. Publicity and Public Relations
Sports & Entertainment Marketing

2. What is PR? Public relations is about reputation.
Refers to any activity designed to create goodwill toward a business.

3. Types of PR Public information Investor relations Public affairs
Corporate communications
Marketing
Customer relations

4. Reasons Awareness Education Credibility Permission to buy
Differentiation
Positioning
Relationship marketing

5. Cover PR
NEWSWEEK
Veteran Podsters understand that at least once a year Apple performs a feat that at once infuses them with dread and delight: an iPod upgrade.
The delight comes from a new look and new capabilities.
The dread comes from the realization that you're a step behind the cutting edge and must consider whether to buy your way back on it.

6. Country PR
When the wall came down 15 years ago, east Germans were promised their lives would be enriched with new homes, money and jobs flowing in from free Europe.
Instead a new invisible wall of hopelessness has been erected--and millions moved west, leaving semi-derelict ghost towns and growing hostility.

7. Public Relations vs. Advertising…
Basic difference
Publicity is NOT paid for by a business
Therefore… it is more credible
Publicity is a great way to spread info about a company, a product, or a person

8. Disadvantages of Publicity
Cannot be controlled
Bad press is likely at times
Can you think of examples?

9. Examples of PR Events…
Take a few minutes to write down some examples of public relation events…

10. The goodwill generates?
Increasing sales
Reinforcing the company’s good reputation
Spreading accurate info to the public
Conditioning customers
Reducing the impact of problems
Helping to obtain a better treatment from government zoning, licenses, and taxes

11. The PR Audience
Employees
Customers
General Public

12. Employees To customers, employees are the customers
Successful businesses have loyal employees
PR staff works with management and employees
Tuition reimbursement
In house newsletters
Health and wellness programs

13. Customers
Good communication is VITAL in promoting a favorable business image
Customer advisory boards
Panels of consumers who make suggestions about products and businesses
Consumer affairs specialists
Used by national companies
Handle customer complaints
Sponsor events like a fashion show

14. Community Relations
Refers to the activities that a business uses to acquire or maintain the respect of the community
Rocky Point Career Advisory Partnership is an example
Donations, sponsorships, participation