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Supported by Dr Philip Ely PhD FHEA FRSA. Supported by Build Your Social Startup Workshop 3 of 4.

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Presentation on theme: "Supported by Dr Philip Ely PhD FHEA FRSA. Supported by Build Your Social Startup Workshop 3 of 4."— Presentation transcript:

1 Supported by Dr Philip Ely PhD FHEA FRSA

2 Supported by Build Your Social Startup Workshop 3 of 4

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4 This week Value Proposition Development Ad-Lib Value Proposition Key Activities > Blueprint Modelling Marketing

5 Homework…

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7 Social Enterprise Mission

8 The (Revised) Social Enterprise Mission

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11 Blueprint Modelling Exercise Artwork; You; Your Customers

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14 Key Resources Relationship Modelling

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17 Ignore the ‘7Ps’ Product, Place, Price, Promotion, People, Process, Physical Environment… You’re building your marketing plan already !

18 Marketing Plan for your channels…

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20 NEXT WEEK Income, Costs, Pricing

21 Beginning next week Review of Your Social Enterprise Blueprint Review Relationship & Blueprint Modelling Review Marketing Tasks


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