1. Introduction to Denver Global Products, RATO and RAVEN
*This presentation is best viewed in slide show mode

2. Denver Global Products
Denver Global – Lincolnton, NC HQ
RATO Chongqing, China HQ
Founded in Denver, North Carolina in 2010
Partnered with Chinese engine, generator and pump manufacturer (RATO) to provide product to OEM’s
Acquired by Chongqing RATO Power Manufacturing Company in 2012
Located in 350,000 sq. ft. facility in Lincolnton, North Carolina – Just outside of Charlotte, NC.
Product line-up: RAVEN MPV, Service Engines, Generators, Water Pumps, ATV’s and More

3. “The brand you know, you just don’t know it”
Who Is RATO?
“The brand you know, you just don’t know it”
OEM supplier to numerous brands across 56 countries/regions
2013 unit sales volume = 1.45M
6k employees worldwide – 100 technicians & engineers in China facility
Main product categories include: Generators, Engines, Pumps
Brands RATO currently supplies or has supplied include:

4. Denver Global Brand Portfolio

5. MPV, MPP, Generators, Tillers, Pumps
Brand Portfolio
RATO
Denver Global
RAVEN Brand
MPV, MPP, Generators, Tillers, Pumps
RATO Brand
Service Engines, ATV’s

6. The New RAVEN MPV7100 Series

7. RAVEN MPV7100 Commercial Video Link
Click Video Image (from slide show mode) or cut and paste link:

8. Product Description ATV What The MPV Is: What The MPV Is Not: Mower
Transport Vehicle
Generator
Generator

9. Three-In-One Hybrid Solution
Riding Mower
Hybrid Cutting System
46” Fabricated Deck
Gas/Electric Rider
17mph Max Speed
550lb Towing Capacity
Portable Generator
7100 Surge Watts
5 Outlets

10. No Belts, No Pulleys, Just Raw Power
Hybrid Cutting System
No Belts, No Pulleys, Just Raw Power
420cc Engine Powers The On-Board 7100 Watt Generator
Generator Powers The Outlets And Blades, And Charges The Batteries
Electricity Powers The Wheels In Both Gas And Electric Modes

11. Competitive Landscape
Husqvarna
YTH22V46
MSRP $1,599
Cub Cadet
LTX1045
MSRP $1,699
John Deere
D140
MSRP $1,999
$1,599 - $1,999 +
Generac Rapid Start 7k
MSRP/List $949
Westinghouse 6500 $899
Troy-Bilt XP 7k
MSRP/List $899
$899 - $949 +
Yamaha
Drive
MSRP/List $5,575
Club Car
Precedent i2
MSRP/List $7,199
Polaris
GEM E2
MSRP/List $7,999
$5,575 - $7,999 +
Package Price Range $8,073 - $10,947

12. Line-Up MPV7100 MPV7100B MPV7100S -shown without high back seat

13. RAVEN MPV7100 Series Accessories

14. Accessories High Back Seat 48V Charger Mulch Kit
Reclining, high-back seat
Available Now
Model # HBRC
48V Charger
Full charge in ~ 5 hours, plugs directly into generator panel on MPV
Model # BC48
Mulch Kit
Includes mulch cover, two mulching blades and hardware kit
Model # MKF-46

15. Accessories Bagger System New, improved design
Kit includes bagging system, high-lift blades and front weights
“No Frustration Bin Removal System”
2 piece design eliminates contending with the chute each time bags are accessed
Integrated hinges
YETI Cooler style latches
Available – March 2015

16. Accessories Aggressive Tires Winch Brush Guard
Carlisle “Knobby” Turf Tamer
Available – Feb 2015
Model Numbers
Front Set – ATKM18
Rear Set – ATKM20
Brush Guard
“Winch Ready” design
Available – TBD
Winch
Carlisle Turf Tamer
*Tires shown with brush guard above are not Carlisle tires

17. Accessories Snow Blade Top Consumer Concerns: RAVEN Blade Features
Lack of traction
Transmission wear & tear
Deck removal process
RAVEN Blade Features
Additional weight of MPV (875 lbs.)
Tire chains available
Easily removable deck
Deck lever integration
Available – Q2 2015

18. Snow Blade Sneak Peak
DGP is working with Warn in the development of the Raven MPV snow blade
First working prototype (right) received
Stay tuned for exciting updates in the near future

19. RAVEN Mobile Power Plant (MPP)

20. RAVEN Mobile Power Plant
RAVEN MPP
Deckless Offering
Camo – High-Back Seat
Red/Black – Standard Seat
Target Markets:
Golf Cart Dealers
ATV Dealers
Hunters
Farming community
Businesses / corporate campuses
Fire/Police
Hospitals
Colleges/Universities
Mobile Power Plant

21. RAVEN Mobile Power Plant
DGP’s decision to introduce a non-mowing MPV was based in large part on feedback from the field.
We (DGP and our Distribution partners) wanted to find a way to capitalize on untapped markets and provide a versatile product for those consumers that may not be in the market for a lawnmower.
We believe this untapped market is quite large, but one particular segment we are especially excited about is Golf Cart dealers.
One potential challenge in landing MPV placement at this type of dealership stems from the fact that these dealerships typically do not sell and/or service outdoor power equipment.
The MPP is not a lawnmower. Rather, it is one of the world’s most portable generators that is capable of transporting at up to 17mph. It also has an MSRP that is about half that of a new golf cart.

22. RAVEN Generators & Pumps

23. RAVEN Generator Line-Up
Portable Offering
GEN4000
Manual Start
4k Surge, 3200 Running
GEN6500E
Electric Start
6500 Surge, 5500 Running
Inverter Offering
INV2000
2000 surge / 1800 running watts
2-120v, 1-12v DC outlets
63db sound output (equal to a normal conversation from 3’ away)

24. RAVEN Pumps RAVEN Pumps Offering Opportunity: Offering: Market:
Stocked in Home Centers, Tool Suppliers, & select Outdoor Power Equipment Dealers
Offering:
1”, 2”, 3” Clear Water Pump
3” Trash Pump
2” Chemical Pump
Market:
2 SKU’s capture +50% of residential & storm clean up market
2” clear water, 3” trash

25. RAVEN Pumps Line-Up Water Pumps – 1”, 2”, 3” Trash Pump – 3”
Designed for general purpose water draining:
Swimming Pools
Hot Tubs
Clean Ponds
Irrigation Uses
RCWP1
RCWP2
RCWP3
Trash Pump – 3”
Chemical Pump – 2”
Designed to move debris & solids up to 3” in diameter
Designed for pumping agricultural & industrial chemicals
RTP3
RCP2

26. RATO Engines

27. RATO Repower With RATO ENGINES RATO Engine Offering Horizontal Shaft
210cc
420cc
Uses: Tillers, Blowers, Water Pumps, Pressure Washers, Misc.
Vertical Shaft
150cc
170cc
Uses: Lawnmowers, Pressure Washers, etc.
ENGINES

28. RATO Engines Line-Up

29. Marketing

30. National Advertising With DIY Network
Advertising Details
88, 30 second commercials
1 Show sponsorship
Air Dates: April 2015 – June 2015
DIY Network by the numbers…
DIY Network viewers have an extra $17,996 to spend each year!
DIY Network viewers are 17% more likely to have discretionary income of $20k+

31. Marketing Focus – 3rd Party Reviews
Featured on Uncrate.com & Gizmodo.com, among others
Partnered with ToolsInAction.com & TodaysMower.com
Featured on T.V. show “Farm Kings” on GAC channel – 8/29, 9/12, 10/10, 10/17

32. Marketing & Branding – Website
Over 134k Page Views in 2014
How To Videos
Dealer Sign-up Form
Detailed Specs
Photography & Videos
Dealer Locator
Dealer Portal
Customer Contests

33. Website Highlights Dealer Locator: Dealer Portal: (shown)
Search by zip, city or state
Sort by service dealer, selling dealer or both
Dealer Portal: (shown)
Password protected
Marketing collateral
Product specs
Current promotions
Retail financing

34. Marketing Collateral Factory Installed POP Expansive Brochure
Explains MPV technology, highlights 3 main features
Please help your dealers by ensuring this accompanies each unit on their sales floor
Expansive Brochure
Detailed break-down of main features/technology
In-Use shots, specs, introduction to Denver Global

35. Social Media Social Media Contests: Follow & Tag Winter Adventures
DIY Campaign
Prize – YETI Roadie® Cooler ($250 value)

36. Retail Financing
TD – Raven Yard Card
Available Now

37. Thank You