1. 3/1/021 Electronic Commerce -- What went right? What went wrong? What does the future hold? Presenter: Dr. H.E. (Buster) Dunsmore Associate Professor, Computer Science Purdue University 1 Presented by Barnes & Thornburg BT ECH Group Also sponsored by: New E conomy N ew R ules B riefing 3/1/02 BT ECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com © 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears. BT ECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com © 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.

2. 3/1/022 Electronic Commerce What went right? What went wrong? What does the future hold? Dr. H.E. (Buster) Dunsmore Department of Computer Science Purdue University

3. 3/1/023 Electronic Commerce Commerce = negotiated exchange of products and/or services between buyer and seller New developments have become part of commerce through centuries –cargo ships, printing press, railroad, telephone

4. 3/1/024 Electronic Commerce 2 Internet and World-Wide Web began to be used in commerce in 1990s –birth of Electronic Commerce (e-commerce) Result of: –Invention of Web –Proliferation of fast PCs with audio and video capabilities –Internet access through fast modems and Internet Service Providers (ISPs)

5. 3/1/025 What Went Right? Easy Internet connectivity Web advances in presenting information and interactivity Websites to learn about businesses, organizations, products, services

6. 3/1/026 What Went Right 2 FAQs, customer support, telephone and e- mail contact information E-Mail and chat correspondence Web-based ordering, status checking, tracking

7. 3/1/027 What Went Right 3 24-hour availability, global reach, multimedia, always up-to-date Web access to bank accounts, credit card accounts, investment portfolios Payment via credit card and bank account New businesses based entirely on Web invented (for example, auctions)

8. 3/1/028 What Went Wrong? Organizations not ready for volume of traffic on Websites Poor navigation, difficulty getting around on Website Poor reliability –lost and faulty orders, disconnection from Website

9. 3/1/029 What Went Wrong 2 Lack of human contact in case of trouble Lack of privacy and security

10. 3/1/0210 What Went Wrong 3 Junk mail and spam –e-mail containing unsolicited ads to consumers and other business prospects Companies did not develop good business models for Web Some businesses based entirely on Web sales have vanished

11. 3/1/0211 What Went Wrong 4 No viable model has yet been developed for distance learning

12. 3/1/0212 What Does the Future Hold? Organizations learn how to integrate Internet/Web with everything else... including educational organizations incorporating distance learning Customers expect organization to have Web access for information and transactions

13. 3/1/0213 What Does the Future Hold 2 Customers will have access to Web wherever they are Connectivity speeds will continue to increase Reliability will get better –greatly decreasing lost and faulty orders, disconnection from Website

14. 3/1/0214 What Does the Future Hold 3 Organizations gather data about prospects and customers in unprecedented amounts –through site registration, questionnaires, and as part of taking orders

15. 3/1/0215 What Does the Future Hold 4 Online stores can tell who comes to their Website –What products they look at –How long they stay –Which promotions they respond to –What they buy –How many leave without making a purchase

16. 3/1/0216 What Does the Future Hold 5 Better use of ads –“Neilsen" ratings for Websites –Targeted ads –Visit-specific ads Electronic payment systems –credit card, bank funds transfer, ecash

17. 3/1/0217 What Does the Future Hold 6 Better privacy and security Opt-in e-mail –customers voluntarily sign up to receive e-mail about product categories or other subjects they are interested in

18. 3/1/0218 What Does the Future Hold 7 Lower transaction costs –If an e-commerce site is implemented well, the Web can significantly lower both order-taking costs up front and customer service costs after the sale Larger purchases per transaction –Customer can be presented "what other people who ordered this product/service also purchased”

19. 3/1/0219 What Does the Future Hold 8 Larger catalogs –A company can present a catalog on the web that would never fit in an ordinary mailbox (for example, Amazon's 3,000,000 books)

20. 3/1/0220 What Does the Future Hold 9 Integration into the business cycle –A Website that is well-integrated into the business cycle can offer customers more information than previously available. –For example: manufacturing, shipping, tracking like Dell and Fedex do now

21. 3/1/0221 What Does the Future Hold 10 Improved customer interactions –With automated tools it is possible to interact with a customer in richer ways at virtually no cost. –For example: the customer might get an e-mail when the order is confirmed, when the order is shipped, and after the order arrives

22. 3/1/0222 Electronic commerce will become an integral part of commerce Thank You

23. 3/1/0223 High Tech Tuesday: March 12, 2002 20 Years in the Technology Arena David Becker, CEO of First Internet Bank 23 Presented by Barnes & Thornburg BT ECH Group Also sponsored by: New E conomy N ew R ules B riefing 3/1/02 BT ECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com © 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears. BT ECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com © 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.

24. 3/1/0224 Next Session: April 5, 2002 Computer Crimes: The Challenges We Face Russ Fox, FBI Special Agent for Computer Crime 24 Presented by Barnes & Thornburg BT ECH Group Also sponsored by: New E conomy N ew R ules B riefing 3/1/02 BT ECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com © 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears. BT ECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com © 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.