1. Strategic Audit of Panera Bread Company
Case 29
Strategic Management MGMT 436
Group 5

2. Current Situation A. Current Performance
Revenues between 2000 and 2003 rose sharply due to new unit expansion but masked a slowing year-to-year growth rate. New strategies and initiatives must be taken in order to continue growth.
Revenues rose from $350.8 million in 2000 to $977.1 million in 2003, fueled by new unit expansion
In 2000, comparable sales and annualized unit volumes (AUVs) increased 9.1% and 12.0% respectively. In 2003, those same figures increased only 0.2% and 0.5% reflecting slowed growth.

3. Current Situation B. Strategic Posture Mission
Mission Statement "A Loaf of Bread in Every Arm" (
Objectives Provide the following fast casual food service qualities
The casual atmosphere of coffee shops
The quality food of sandwich shops
The quick service of fast food chains
Strategies Specialize in the following five consumer dining needs
Breakfast
Lunch
Daytime "chill-out"
Lunch in the evening
Take-home bread

4. Strategic Managers
A. Board of Directors

5. Strategic Managers
B. Top Management

6. External Environment
A. Natural Environment

7. External Environment
B. Societal Environment

8. External Environment
C. Task Environment

9. Internal Environment
A. Corporate Structure

10. Internal Environment
A. Corporate Culture