1. Page 1 Recording of this session via any media type is strictly prohibited. Page 1 Corporate Culture & Risk Edutainment Storytelling approach to embedding risk culture Picture © google image

2. Page 2 Recording of this session via any media type is strictly prohibited. Joachim Adenusi  Over 22 years in strategic change & risk management profession  BSc & Post Grad. Actuarial Science (London) MSc. Risk Management (Scotland); Fellow & & Former Director: Institute of Risk Management (IRM) UK. Chartered Insurer & ACII (UK)  Specialty: Enterprise Risk, Reward, Strategy & Performance Management  Professional Awards: The UK Risk Manager of the Year 2009/10; EU Strategic Risk Awards 2007 & 08  Certified Risk trainer - IRM & Chartered Insurance Institute (CII) UK CEO – IRMS Ltd (UK) jadenusi@inspirationalrisk.comjadenusi@inspirationalrisk.com; Twitter: @Joachim_Adenusi

3. Page 3 Recording of this session via any media type is strictly prohibited. Session Objective To explore how storytelling (as a risk communication tool) can assist in effectively embedding risk culture

4. Page 4 Recording of this session via any media type is strictly prohibited. Embedding Risk Culture – Challenges! Poor Communication......

5. Page 5 Recording of this session via any media type is strictly prohibited. Unawareness Action Awareness Comprehension Conviction Embedding Risk Culture…… - a journey of change Eradicate the “blame culture”

6. Page 6 Recording of this session via any media type is strictly prohibited. Risk Edutainment - communication tool “There is no agony like bearing an untold story inside you” -Zora Neale Hurston (1891 -1960) Picture © google image

7. Page 7 Recording of this session via any media type is strictly prohibited. Risk Process vs. Risk Edutainment - communication tool

8. Page 8 Recording of this session via any media type is strictly prohibited. Risk Process vs. Risk Edutainment - communication tool

9. Page 9 Recording of this session via any media type is strictly prohibited. “Stories are the creative conversation of life itself into a more powerful, clearer and more meaningful experiences. They are the currency of human contact” – Robert McKee Risk Process vs. Corporate Story - communication tool Plots Key Acts Outcomes Messages Behaviors Emotions Tragedies Victories Values Culture Goals Opportunities Threats Etc. Mission Vision Strategy Expectations Etc.

10. Page 10 Recording of this session via any media type is strictly prohibited. Questions & Contact Info Inspirational Risk & Management Solutions (IRMS) Ltd 68 King William Street, London EC4N 7DZ Telephone: 0845 652 0852. Fax: 0845 652 0853. Web: www.inspirationalrisk.comwww.inspirationalrisk.com E-mail: info@inspirationalrisk.cominfo@inspirationalrisk.com Joachim Adenusi CEO – IRMS Ltd (UK) jadenusi@inspirationalrisk.comjadenusi@inspirationalrisk.com; Twitter: @Joachim_Adenusi

11. Page 11 Recording of this session via any media type is strictly prohibited. KEEP THIS SLIDE FOR EVALUATION INFORMATION/MOBILE APP ETC. Please complete the survey on the RIMS14 mobile application.