1. Housekeeping  Ethics  Midterm marking 1

4. Qualitative Inquiry - Challenge To make sense of massive amounts of data, reduce the volume of information, identify significant patterns and construct a framework for communicating the essence of what the data reveal

5. 2. The Procedures 1 Coding/indexing 2 Categorisation 3 Abstraction 4 Comparison 5 Dimensionalisation 6 Integration 7 Iteration 8 Refutation (subjecting inferences to scrutiny) 9 Interpretation (grasp of meaning - difficult to describe procedurally)

6. Exercise 1  Coding with pre-defined categories  Deductive analysis  Theory Testing 6

7. Exercise 2  Open coding  Inductive analysis  Exploratory research  Theory building research 7

8. Constant Comparison  Each time you code data, compare it with other data to which you applied that code  Can also compare with cases/examples from outside your data set (other research…)  Similar to clustering algorithms…  Similar to affinity diagrams (discussed later) 8

9. 9

10. The Science and Art of Qualitative Inquiry (Patton, 1988)  The Science The scientific part is systematic, analytical, rigorous, disciplined, and critical in perspective  The Art The artistic part is exploring, playful, metaphorical, insightful, and creative

11. Critical Thinking ‘Critical Thinking calls for a persistent effort to examine any belief or supposed form of knowledge in the light of the evidence that supports it and the further conclusions to which it tends’ (Glaser, 1941) or more simply! Critical Thinking means weighting up the arguments and evidence for and against.

12. Critical Thinking Key points (Glaser, 1941): –Persistence: Considering an issue carefully and more than once –Evidence: Evaluating the evidence put forward in support of the belief or viewpoint –Implications: Considering where the belief or viewpoint leads; what conclusions would follow; are these suitable and rational; and if not, should the belief or viewpoint be reconsidered

13. Guidance for Creative Thinking 1 Be open 2 Generate options 3 Divergence before convergence 4 Use multiple stimuli - triangulate 5 Side track, zig-zag, and circumnavigate 6 Change patterns 7 Make linkages 8 Trust yourself 9 Work and play at it

14. The Credibility of Qualitative Analysis 1 Rigorous techniques and methods for gathering high- quality data that is carefully analysed, with attention to issues of validity, reliability, and triangulation 2 The credibility of the researcher, which is dependent on training, experience, track record, status, and presentation of self 3 Philosophical belief in the phenomenological paradigm, that is, a fundamental appreciation of naturalistic inquiry, qualitative methods, inductive analysis and holistic thinking

15. A Credible Qualitative Study The write-up for a credible qualitative study needs to address the following issues: 1 What techniques and methods were used to ensure the integrity, validity, and accuracy of the findings 2 What does the researcher bring to study in terms of qualifications, experience, and perspective 3 What paradigm orientation and assumptions ground the study

16. Principles of Analysing Qualitative Data 1 Proceed systematically and rigorously (minimise human error) 2 Record process, memos, journals, etc. 3 Focus on responding to research questions 4 Appropriate level of interpretation appropriate for situation 5 Time (process of inquiry and analysis are often simultaneous) 6 Seek to explain or enlighten 7 Evolutionary/emerging

17. Qualitative Research: Common Features of Analytic Methods (Miles & Huberman,1994) 1 Affixing codes to a set of field notes drawn from data collection 2 Noting reflections or other remarks in margin 3 Sorting or shifting through the materials to identify similar phrases, relationships between themes, distinct differences between subgroups and common sequences

18. Qualitative Research: Common Features of Analytic Methods (Miles & Huberman,1994) 4 Isolating patterns and processes, commonalties and differences, and taking them out to the field in the next wave of data collection 5 Gradually elaborating a small set of generalisations that cover the consistencies discerned in the data base 6 Confronting those generalisations with a formalised body of knowledge in the from of constructs or theories

19. 19 Articulate: who users are their key tasks User and task descriptions Goals: Methods: Products: Brainstorm designs Task centered system design Participatory design User- centered design Evaluate Psychology of everyday things User involvement Representation & metaphors low fidelity prototyping methods Throw-away paper prototypes Participatory interaction Task / Cognitive scenario walk-through Refined designs Graphical screen design Interface guidelines Style guides high fidelity prototyping methods Testable prototypes Usability testing Heuristic evaluation Completed designs Alpha/beta systems or complete specification Field testing Interface Design and Usability Engineering

20. brainstorming  the point is:  to generate MANY, WIDE-RANGING ideas  nutty and absurd are GOOD. go for the extremes (to get out of the rut)  riff off other’s ideas.  the point is NOT:  to generate excellent, complete, feasible ideas … pressure stifles  to develop or critique ideas … go wide. deep is for later.

21. process 1. prepare a list of topics / questions ahead of time; or in a preliminary brainstorm 2. facilitator takes team through list of topics switch topic when energy ramps down 3. notetaker takes notes (very important) 4. switch roles so everyone can play 5. ground rules 6. followup

22. brainstorming is like popcorn

23. ground rules  Postpone and withhold your judgment of ideas: never criticize  Encourage wild and exaggerated ideas  Quantity counts at this stage, not quality  Switch topics when the popcorn slows down  Build on the ideas put forward by others  Every person and every idea has equal worth  Elect a facilitator (calls switches) and a note- taker

24. Form groups of 8-10 assign a facilitator, note taker  Problem:  User interface for a car proximity detection system  Brainstorm 3 aspects of the problem: (e.g., current problems, physical form factor, activity metaphor, input techniques, etc.)  go: 5 minutes

25. follow up  collect the notes  go through carefully, with judgment turned on  look for  interesting, surprising ideas that might work  ideas that will combine well  promising directions on which you should brainstorm more  keep your notes. at a later design stage, come back to them and see if anything else has become useful in the meantime.

26. work consolidation: abstracting specific insights  one tool: the affinity diagram  can use to “consolidate” insights from collected or generated data. for example:  brainstorming about design problems  categories of problems  brainstorming about design ideas  categories of ideas  comments from users  categories of desirable / successful features  Qualitative analysis  Another way to inductively determine appropriate codes

27. ITSM Guidelines

28. Field studies Interviews Questionnaires Prototyping Cognitive walkthroughs Surveying other literature Field studies Interviews Questionnaires Prototyping Cognitive walkthroughs Surveying other literature Methodology (Phase I) HOT Admin findings (4 papers) Guidelines from literature (14 papers) Set of guidelines (164 guidelines) Field study: Interviews Participatory observation Field study: Interviews Participatory observation 28

29. Methodology (Phase I) HOT Admin publications (4 papers) Guidelines from other literature (14 papers) Set of guidelines (164 guidelines) 29 Open CodingAxial Coding Categorized List of Guidelines

30. 30 High level Category Low level Category Guideline Guideline ID number

31. Methodology (Phase I) HOT Admin publications (4 papers) Guidelines from other literature (14 papers) Set of guidelines (164 guidelines) 31 Open Coding Axial Coding Card Sorting Guidelines Framework

32. Framework of Guidelines 32

33. how do you make an affinity diagram? 1. team writes down all data & insights on post-it notes; be sure you can link the post-it detail back to its source! 2. stick one post-it on the wall a whiteboard or big sheet of butcher paper is best 3. arrange the other post-its around it, grouping by affinity to each other. iteration will be required. 4. look at each group and see what it has in common; name and describe each group. 5. “snapshot” the result for documentation digital photo  your design website or notebook transfer post-its onto xerox paper, 1 sheet / notes-cluster  scan  website

34. why does an affinity diagram work? use physical arrangement/proximity to understand connections openness to serendipity low cost to rearrange ideas many variants:  arrange along axes rather than by affinity  tie causes to effects  group evidence under assertions

36. affinity diagram exercise  Now take your notes from the earlier brainstorming and create an affinity diagram  go: 8 minutes

37. debrief