1. New February 2011 International Advertising Department

2. 2 Eugenio Scalfari from Il Venerdì n. 1 issue – Oct 16 1987 “Our readers will wonder why Repubblica, like some other daily newspapers, decided to launch a weekly colour magazine […] We have thought that, besides written texts, which remain in our opinion the highest form of communication, we cannot disregard images and pictures […] Our answer is trying to integrate images and words, creating a well-balanced synthesis aiming at enriching the contents provided to the readers without uselessly shocking them. Our public will say if we have succeeded.” the launch In the second half of the Eighties infotainment starts developing on the Italian media scene: Venerdì has been the most successful magazine of this kind since then.

3. agenda restyling and modernity successful continuity

4. 3 big figures a weekly date high-profile readers successful continuity

5. 4 Source: Audipress 2010.2 Source: ADS Nov 09–Oct 10 2.216.000 readers 517.061 copies 4th weekly magazine in circulation in Italy Venerdì confirms its readership big figures

6. 5 Source: Audipress 2010.2 Total Venerdì readers 2.216.000 Although Venerdì has a strong link with Repubblica, in time it has developed its own readership. Duplicated readers with Repubblica 61% (1.357.000) Unduplicated readers 39% (859.000) big figures

7. 6 Venerdì’s publication on Friday motivates 25% more readers Source: ad hoc Ipsos survey about Repubblica and supplements Source: Audipress 2010.1 Weekly average (=100) Readership index a weekly date Thank God it’s… Friday … “ “

8. 7 Sex Age Education Social level (98) (102) (58) (94) (98) (143) (99) (324) (138) (21) 8 Men and women belonging to the most active age classes and concentrated in the most interesting target groups high profile readers Source: Audipress 2010.2 (40) (231) (92) (348)

9. 4 the competition 2.216.000 readers 517.061 copies versus 428.419 of Sette Sources: ADS Nov 09-Oct 10 for Venerdì, Nov 08-Oct 09 for Sette Audipress 2010.2 for Venerdì, 2008.1 for Sette versus 1.079.000 of Sette +21% +105%

10. 8 10 23% (AI 238) have surfed the internet before1999 32% (AI 167 ) connect to the web several times a day 30% (AI 240 ) have travelled more than once abroad for tourism 85% (AI 108 ) own their house 72% (AI 125 ) choose brands/products that respect the environment High spenders, active, up-to-date… 55% (AI 148 ) make sure that their car is environment-friendly Source: Sinottica 2010.1 13% (AI 295 ) have had several holidays during the year 55% (AI 142 ) have bought new clothes during the year high profile readers Technology Travels Purchases Environment

11. 11 Go to supermarkets more than Oggi +10% (universe: women) Buy more shoes than Grazia 1 million more!! (universe: women) Source: internal estimates based on Eurisko Sinottica 2010.1 and Audipress 2010.1 11 high profile readers 9 Use home banking more than Panorama +28% (universe: adults)

12. Sette: a magazine which is not audited and has no official figures Sette has replaced Corriere Magazine in Nov 2009 and has not been audited by Audipress (readership survey) and Ads (circulation certification) since. In the past Venerdì had… twice as many readers: 1 million readers more 20% more circulation: 100.000 copies more Sette has lost 100.000 copies circulation in the last year it was audited (2009 vs 2008). 10 Sources: Audipress 2010.2, 2009, ADS Dec 08-Nov 09 big figures

13. agenda restyling and modernity successful continuity

14. new editor-in-chief new logo new cover new structure new graphics new contributors restyling and modernity 12 from October 29 2010

15. 13 Attilio Giordano was born in Sicily in 1955; he moved to Genoa where he became journalist for Repubblica Genoa and Turin editions. In 1994 he became a reporter for Venerdì from former Jugoslavia, Nigeria, Albania, Israel, Afghanistan, Kosovo, Sri Lanka. In 2006 he was senior editor of Venerdì. On May 14 2010 he was appointed new editor-in-chief of Venerdì di Repubblica. 1987 Giorgio Dell’Arti 1992 Franco Recanatesi 1996 Paolo Garimberti 2000 Laura Gnocchi 2010 Attilio Giordano new editor-in-chief

16. new logo and cover More modern and up-to-date

17. new structure A new sequence of contents from October 29 2010 before

18. 15 new graphics Bigger images More white More elegant pages Modern layout

19. 16 Summary of contents new graphics from October 29 2010 from October 29 2010 before

20. 17 new graphics Columnists from October 29 2010 from October 29 2010 before

21. 18 new graphics Cover story before

22. 19 new graphics from October 29 2010 from October 29 2010 Cover story

23. 20 new graphics Sections from October 29 2010 from October 29 2010 before

24. 21 new graphics Columns before

25. 22 new graphics from October 29 2010 from October 29 2010 Columns

26. 23 new graphics TV programmes before

27. 24 new graphics TV programmes from October 29 2010 from October 29 2010

28. 25 Giorgio Bocca Curzio Maltese Piero Ottone Filippo Ceccarelli Natalia Aspesi Irene Bignardi Stefano Bartezzaghi Corrado Augias Gianni Mura Gianfranco Vissani Loretta Napoleoni Massimo Bucchi Michele Serra Dario Vergassola Benedetta Tobagi Alessandro Bergonzoni Ascanio Celestini Zoro Valerio Magarelli Paolo Sorrentino Riccardo Iacona new contributors New talents join Venerdì Luciana Littizzetto