1. ”Ærlighed smager bedst”
Source:
Gran Torino
”Ærlighed smager bedst”

2. Source: http://grantorino-hanzo-alabamasocial.dk/
Introduction
Opened August 2014
Part of the restaurant group Madklubben
Anders Aagaard, Simon Leo & Martin Alf
Italian style food
Located Nørrebro
Source:

3. Important Industry Trends
Rise in fine dining and gourment restaurants
Copenhagen 14 Michelin Star restaurants
Household spending per year, increased by 2000 DKK from to 2012
Easy short menu – quality
Increased focus on
Organic food
Local produce
Environment
Health
New Nordic
Sources: , Danmarks Statistik.. hospitality.com/trends

4. Qualitative interview
What kind of costumers do you usually see coming?
What makes your restaurant competitive?
What kind of atmosphere is portrayed?
How does the company add value to the costumers? What kind of value?
What do you think your guests expect from your restaurant?
How important is costumer interaction? Why?
What are the company’s vision, mission and objectives?
How do you hold on to your costumers? Make them come back?
Source: Interviewed waitress, Samantha.
Source:

5. SMS-model

6. Source: Danmarks Statistik
The Market Segment
Hip, trendy, young generation
Locals (young people lives in the area)
Young people
Fair price
Socialize
DK statistik årige Nørrebro
Source: Danmarks Statistik

7. The Service Concept Core: - Bar with drinks - Food
Peripheral: - ”Customers are always right” - Emphasis on customers needs - Italian chefs provide the authentic experience.

8. The Service Concept – The Service Package

9. The Service Delivery System
Personnel: Waiters, dishwasher, chefs, bartenders.
Client: Guests.
Technology: Maschines – Kitchen supplies, IT

10. The Service Delivery System – The Blueprint

11. The Image Part of Madklubben Anders Aagaard, Simon Leo, Martin Alf
Trendy atmosphere
AOK Review
”Gran Torino tager det enkle og basale mere uforpligtende end godt er, og madens italienske udgangspunkt er ved at drukne i storbyhip stilforvirring” ” Gran Torino takes the simple and basic more informal than good, and the food's Italian foundation is drowning in big city life style confusion”
Image and product

12. The Culture and Philosophy
Happy employees
Leads to good service
Good energy
Excellent service, traditional Italian food, trendy & modern

13. Company Situation… Just started Reviews 2 other restaurants
Bright future
^Gran Torino tager det enkle og basale mere uforpligtende end godt er, og madens italienske udgangspunkt er ved at drukne i storbyhip stilforvirring. / Acutally SMS doesn’t provide a failure condition for a service company . No recipe -