1. Jeffrey Robens, PhD Senior Research Consultant Education Group Leader Beijing Normal University 30 October 2014 download: liwenbianji.cn/BNU_2014 Author Academy: Effectively Communicating your Research

2. Be an effective communicator Your goal should not only to be published, but also to be widely read/cited Good research design Choose the best journal Logically organize your ideas Navigate through peer review Good research design Choose the best journal Logically organize your ideas Navigate through peer review

3. Section 1 Good experimental design download: liwenbianji.cn/BNU_2014

4. Customer ServiceAcademic Publishing Research design What do journal editors want? Increase impact High quality research Interesting to journal’s readership Original and novel research Well-designed study Logically organized Real-world applications

5. Customer ServiceAcademic Publishing Research design Real-world relevance Technical quality Novelty Examine risk factors in 1000 depressed students What do journal editors want?

6. Customer ServiceAcademic Publishing Research design Real-world relevance Technical quality Novelty What do journal editors want? Compare risk factors between local and foreign depressed students

7. Customer ServiceAcademic Publishing Research design Research that has impact 1.Read primary literature 2.Read reviews 3.Identify an important question Is the question focused? Do you have the expertise/resources? What is new? How is it useful? 1.Read primary literature 2.Read reviews 3.Identify an important question Is the question focused? Do you have the expertise/resources? What is new? How is it useful?

8. Customer ServiceAcademic Publishing Research design Publication ethics Conflicts of interest Plagiarism Author contribution Data fabrication or falsification Consequences of unethical behavior Unable to publish Loss of employment Unable to publish Loss of employment

9. Journal selection Section 2 download: liwenbianji.cn/BNU_2014

10. Reading StrategiesJournal selection Evaluating significance How new are your findings? Low or high impact journal How new are your findings? Low or high impact journal Novelty How broadly relevant are your findings? International/regional & general/specialized How broadly relevant are your findings? International/regional & general/specialized Relevance What are the important real-world applications? What are the important real-world applications? Appeal

11. Reading StrategiesJournal selection Factors to consider when choosing a journal Aims & scope Readership Open access Which factor is most important to you? Impact factor Indexing

12. Reading StrategiesJournal selection Insert your proposed abstract Journal Selector www.liwenbianji.cn/journal_selector

13. Reading StrategiesJournal selection Matching journals Filter by: Impact factor Publishing frequency Open access Filter by: Impact factor Publishing frequency Open access Journal Selector www.liwenbianji.cn/journal_selector

14. Reading StrategiesJournal selection Journal’s aims & scope, IF and publication frequency Journal’s aims & scope, IF and publication frequency Are they published recently? Have you cited some of them? Similar published articles Journal Selector www.liwenbianji.cn/journal_selector springer.com/gp/authors-editors/journal-author

15. Manuscript structure Section 3 download: liwenbianji.cn/BNU_2014

16. Coverage and Staffing Plan Manuscript structure Introduction General introduction Specific aims Aims Current state of the field Problem in the field

17. Coverage and Staffing Plan Manuscript structure Identify an important problem State aims that directly address this problem Identify an important problem State aims that directly address this problem Writing the Introduction Problem …little has been conducted to qualitatively assess whether self- efficacy and peer influence affect the likelihood of students engaging in academic dishonesty. Nora & Zhang Asia Pacific Educ Rev. 2010; 11: 573–584. Aims The purpose of this study is threefold: first, to determine the effect of peer attitudes and behaviour on the likelihood of cheating; secondly, to establish the significance of self-efficacy in promoting academic integrity; lastly, to ascertain effective ways of deterring academic dishonesty.

18. Coverage and Staffing Plan Manuscript structure Methods How it was done Methodology/analyses Measures and outcomes Methodology/analyses Measures and outcomes Quantification methods Statistical tests Quantification methods Statistical tests Who/what was used Participants Instruments Data collection Participants Instruments Data collection How it was analyzed Study design Consult a statistician

19. Coverage and Staffing Plan Manuscript structure Results 1.Initial observation 2.Characterization 3.Application 1.Initial observation 2.Characterization 3.Application Logical presentation Example: 1.Observe a correlation between depression and Internet use 2.Characterize the severity of depression, time spent online, websites visited 3.Demonstrate decreased Internet use improves severity of depression Example: 1.Observe a correlation between depression and Internet use 2.Characterize the severity of depression, time spent online, websites visited 3.Demonstrate decreased Internet use improves severity of depression

20. Coverage and Staffing Plan Manuscript structure Results 1.Initial observation 2.Characterization 3.Application 1.Initial observation 2.Characterization 3.Application Each subsection corresponds to one figure Each subsection corresponds to one figure What you found, not what it means Logical presentation Subsections Factual description

21. Coverage and Staffing Plan Manuscript structure Discussion Summary of findings Relevance of findings Implications for the field Implications for the field Similarities/differences Unexpected results Counter-arguments Limitations

22. Coverage and Staffing Plan Manuscript structure Discussion – the end The Spanish version of AIDA showed good psychometric properties in Mexico and can be used to assess the construct “pathology-related identity integration vs. diffusion” with reliability, validity, and content equivalence in comparison with the original AIDA questionnaire. This finding supports the cross-cultural generalizability of the underlying concept and confirms the importance of culture-specific test adaption in addition to literal translation of the questionnaire. Nevertheless, some items should be improved. Therefore, the test version of “AIDA Spanish – Mexico” should be further adapted and should be tested in a more heterogeneous population. Conclusion Implications Future directions Why your work is important to your readers Kassin et al. Child Adolesc Psychiatry Ment Health. 2013; 7: 25.

23. Coverage and Staffing Plan Manuscript structure Linking your ideas General background Objectives Methodology Results and figures Summary of findings Implications for the field Relevance of findings Problems in the field Logically link your ideas throughout your manuscript Current state of the field Introduction Methods Results Discussion

24. Coverage and Staffing Plan Manuscript structure Linking your ideas …no research has examined how interacting with Facebook influences subjective well-being over time. We addressed this issue by…measuring in-vivo behavior and psychological experience over time. These analyses indicated that Facebook use predicts declines in…subjective well-being… Problem Objectives Conclusion Discussion Introduction Kross et al. PLoS ONE 2013; 8: e69841.

25. Coverage and Staffing Plan Manuscript structure Abstracts First impression of your paper Importance of your results Validity of your conclusions Relevance of your aims Relevance of your aims Judge your writing style Probably only part that will be read

26. Coverage and Staffing Plan Manuscript structure Sections of an abstract Aims Background Methods Results Conclusion Why the study was done Your hypothesis Analyses Most important findings Conclusion/implications Concise summary of your research

27. Coverage and Staffing Plan Manuscript structure Unstructured abstract Political thought and behavior play an important role in our lives, from ethnic tensions in Europe, to the war in Iraq and the Middle Eastern conflict, to parliamentary and presidential elections. However, little is known about how the individual's political attitudes and decisions are shaped by subtle national cues that are so prevalent in our environment. We report a series of experiments that show that subliminal exposure to one's national flag influences political attitudes, intentions, and decisions, both in laboratory settings and in “real-life” behavior. Furthermore, this manipulation consistently narrowed the gap between those who score high vs. low on a scale of identification with Israeli nationalism. The first two experiments examined participants' stance toward the Israeli–Palestinian conflict and the Jewish settlers in the West Bank. Experiment 3 examined voting intentions and actual voting in Israel's recently held general elections. The results portray a consistent picture: subtle reminders of one's nationality significantly influence political thought and overt political behavior. Hassin et al. PNAS. 2007; 104: 19757‒19761.

28. Coverage and Staffing Plan Manuscript structure Unstructured abstract Conclusion The results portray a consistent picture: subtle reminders of one's nationality significantly influence political thought and overt political behavior. Results Furthermore, this manipulation consistently narrowed the gap between those who score high vs. low on a scale of identification with Israeli nationalism. The first two experiments examined participants' stance toward the Israeli– Palestinian conflict and the Jewish settlers in the West Bank. Experiment 3 examined voting intentions and actual voting in Israel's recently held general elections. Methods We report a series of experiments that show that subliminal exposure to one's national flag influences political attitudes, intentions, and decisions, both in laboratory settings and in “real-life” behavior. Background Political thought and behavior play an important role in our lives, from ethnic tensions in Europe, to the war in Iraq and the Middle Eastern conflict, to parliamentary and presidential elections. However, little is known about how the individual's political attitudes and decisions are shaped by subtle national cues that are so prevalent in our environment. Hassin et al. PNAS. 2007; 104: 19757‒19761.

29. Peer review Section 4 download: liwenbianji.cn/BNU_2014

30. Peer review What reviewers are looking for The study The manuscript Relevant hypothesis Good study design Appropriate methodology Good data analyses Valid conclusions Relevant hypothesis Good study design Appropriate methodology Good data analyses Valid conclusions Logical flow of information Manuscript structure and formatting Appropriate references High readability Logical flow of information Manuscript structure and formatting Appropriate references High readability

31. Peer review Agreeing with reviewers Agreement Revisions Location Reviewer Comment: In your analysis of the data you have chosen to use a somewhat obscure fitting function (regression). In my opinion, a simple Gaussian function would have sufficed. Moreover, the results would be more instructive and easier to compare to previous results. Response: We agree with the reviewer’s assessment of the analysis. Our tailored function, in its current form, makes it difficult to tell that this measurement constitutes a significant improvement over previously reported values. We describe our new analysis using a Gaussian fitting function in our revised Results section (Page 6, Lines 12–18).

32. Peer review Reviewer Comment: In your analysis of the data you have chosen to use a somewhat obscure fitting function (regression). In my opinion, a simple Gaussian function would have sufficed. Moreover, the results would be more instructive and easier to compare to previous results. Response: Although a simple Gaussian fit would facilitate comparison with the results of other studies, our tailored function allows for the analysis of the data in terms of the Smith model [Smith et al., 1998]. We have now explained the use of this function and the Smith model in our revised Discussion section (Page 12, Lines 2–6). Evidence Revisions Location Disagreeing with reviewers

33. Peer review Reviewer comment: Currently, the authors’ conclusion that this questionnaire is appropriate for cross-cultural analyses is not completely valid because their participants all resided in China. They should also show the questionnaire’s validity in participants living in other countries. “Unfair” reviewer comments Reasons why reviewers might make these comments  Current results are not appropriate for the scope or the impact factor of the journal  Reviewer is being “unfair” Reasons why reviewers might make these comments  Current results are not appropriate for the scope or the impact factor of the journal  Reviewer is being “unfair”

34. Peer review What you should do First, contact the journal editor if you feel reviewer is being unfair  Do the experiments, revise, and resubmit  Withdraw submission and resubmit current manuscript to a lower impact factor journal First, contact the journal editor if you feel reviewer is being unfair  Do the experiments, revise, and resubmit  Withdraw submission and resubmit current manuscript to a lower impact factor journal “Unfair” comments

35. Be an effective communicator Your goal should not only to be published, but also to be widely read/cited Good research design Choose the best journal Logically organize your ideas Navigate through peer review Good research design Choose the best journal Logically organize your ideas Navigate through peer review

36. 谢谢！ Any questions? 下载完整版 PDF 讲义 liwenbianji.cn/BNU_2014 Jeffrey Robens: jrobens@edanzgroup.com e.weibo.com/liwenbianji 关注理文编辑新浪微博：理文编辑 blog.sciencenet.cn/u/liwenbianji 关注理文编辑科学网博客：理文编辑