1. Topic 1: Slide 1 of 36 & Intelli-Zen Resources Higher Education Programs Preview Swiss Management Centre University (SMCU) Zug, Switzerland http://www.smcuniversity.com/

2. Topic 1: Slide 2 of 36 & Intelli-Zen Resources About SCMU Established in 1985 A legally registered private institution of learning (not funded by gov’t) in the Kanton of Zug, Switzerland. Initially offered executive training courses. Currently with students from over 130 countries. Now offers Bachelor’s, Masters & Doctoral online programs.

3. Topic 1: Slide 3 of 36 & Intelli-Zen Resources

4. Topic 1: Slide 4 of 36 & Intelli-Zen Resources History & Milestones YearMilestones 1985 Established in Zug, Switzerland as executive training provider 2002 Transforms into institution of higher education 2004 Launched Master & Doctorate Programs 2006 Newsweek: “SMC is a leading Swiss global University” Enrolment of students from 70 countries 2007 Obtains ACBSP Accreditation 2008 New Learning Centre in Zurich First Doctoral Residency in Vienna, Austria 2009 Introduces PhD. In Economics program Enrolment of students from 116 countries

5. Topic 1: Slide 5 of 36 & Intelli-Zen Resources Accreditation (Masters & Doctorate) The Accreditation Council for Business Schools and Programs (ACBSP), is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence. ACBSP is a programmatic accreditation body in the U.S., recognized by the Council of Higher Education Accreditation, CHEA.

6. Topic 1: Slide 6 of 36 & Intelli-Zen Resources Compliance Compliance with the Bologna Declaration Recognizing the importance of the European and International dimensions in education, SMC underwent the process of adapting to the criteria of the Bologna Declaration, which regulates the standards and transferability of credits and degrees in Europe. SMC fully complies with the criteria set forth in this international convention. http://www.relex.espol.edu.ec/ingles/bolonia.php

7. Topic 1: Slide 7 of 36 & Intelli-Zen Resources Membership Swiss Federation for Adult Learning (SVEB) SVEB is the Swiss national umbrella organization for adult education, it groups about 175 institutions. Its main activities include representing adult education / learning in Swiss educational policies and educational legislation, quality certification and publications.

8. Topic 1: Slide 8 of 36 & Intelli-Zen Resources Approvals In Malaysia, the SMCU Bachelor, Masters & Doctorate programs are approved as e-learning programs claimable under the Prolus scheme of the HRD Fund from the Ministry of Human Resources

9. Topic 1: Slide 9 of 36 & Intelli-Zen Resources Recognition & Rankings Listed in Financial Times 2012 online MBAs: http://rankings.ft.com/businessschoolrankings/online-mba-2012-listing Listed as among top 41 online MBAs in Financial Times 2011: http://rankings.ft.com/exportranking/online-mba-2011/pdf Newsweek article on October 9 2006: http://www.tepper.at/content/e20/e24/e67/e94/download116/file/file/ger/N ewsweek10_06.pdf

10. Topic 1: Slide 10 of 36 & Intelli-Zen Resources Academic Philosophy Continuous Support Updated courses Faculty support Personal Counselling Alumni Networking Professional courses upgrade Continuous Support Updated courses Faculty support Personal Counselling Alumni Networking Professional courses upgrade Pragmatic Approach Personalization High Interactivity Practice Oriented Continuous Updates Modern Tools Pragmatic Approach Personalization High Interactivity Practice Oriented Continuous Updates Modern Tools Academic Excellence International Partners Acknowledged Faculty Quality courseware Online Library Case Study approach NetAcademy online support & study materials Academic Excellence International Partners Acknowledged Faculty Quality courseware Online Library Case Study approach NetAcademy online support & study materials

11. Topic 1: Slide 11 of 36 & Intelli-Zen Resources MBA Program Structure No.Course CodeCourseCredits 1MBA501Marketing Management6 2MAB502Managerial Finance and Accounting6 3MBA503Business Research6 4MBA504Project Management 6 5MBA505Managerial Economics6 6MBA506Human Resource Management6 7MBA507International Business and Trade 6 8MBA508Management6 9MBA509Business Development Management 6 10MBA510Operations Management 6 11MBA511Strategic Management6 12MBA512Leadership and Organizational Behavior6 13MBA513Capstone Project48 TOTAL120

12. Topic 1: Slide 12 of 36 & Intelli-Zen Resources MBA Program Progression 12 courses x 6 weeks/course: 72 weeks + 6 weeks for submission of last course assignment = 78 weeks Capstone project starting concurrently with 11 th course lasting = 24 weeks (6 months ) Total recommended duration = 84 weeks

13. Topic 1: Slide 13 of 36 & Intelli-Zen Resources MBA Program Delivery No.Delivery mode: Online Faculty Instructions Hours per wk No. of weeks Σ Contact Hrs 1Faculty instruction through pre-recorded lectures3618 2Video Case studies2612 3 Online tutorials to discuss assignment & revision for test 2612 4Participation in discussion forums (facilitated)2612 Subtotal of contact hours for faculty instructions9654 Expected Self Study 5Independent research for assignment9654 6Self study7642 Subtotal of expected self study16696 OVERALL CONTACT & STUDY HOURS256150

14. Topic 1: Slide 14 of 36 & Intelli-Zen Resources MBA Assessment Structure 1 Credit = 25 contact hours Each course = 6 credits (25 contact hrs / wk x 6 wks = 150 contact hrs.) 12 courses =72 credits (6 credits / course x 12 courses) Capstone Project = 48 credits Total credits =120 credits (ECTS – European Credit Transfer System) No.Assessment ModeTypeWeightage (%) 1. Online Test (30 multiple choice questions) Summative30 2. Coursework Assignment - will be a business report of 4,000 (+/-10%) words Formative70 Total100

15. Topic 1: Slide 15 of 36 & Intelli-Zen Resources MBA Grading Structure GradeMarks (%)Grade PointStatusRemarks A+98 - 1004.00PassingNone A93 - 973.80PassingNone A -90 - 923.70PassingNone B +88 - 893.30PassingNone B83 - 873.00 Passing None B -80 - 822.70 Passing Under condition that overall GPA for diploma above or equal to requirement C +78 - 792.30 Passing Under condition that overall GPA for diploma above or equal to requirement C73 - 772.00 Passing Under condition that overall GPA for diploma above or equal to requirement C -70 - 721.70 Passing Under condition that overall GPA for diploma above or equal to requirement D +68 - 691.30 Failure Improvement assigned D63 - 671.00 Failure Improvement assigned D -60 - 620.70 Failure Improvement assigned F0 - 590 Failure Retake of class. Subject to additional fees. Incomplete (I) Some work towards the final grade not completed for valid reasons. Period to be completed decided by the professor. Failure to submit results in 0% for the work missing. Grade is formed based on the handed elements Exemption (EX) Granted from a core or a profile course on the basis of extensive experience in the field or transfer of credit from a recognized institution. Grade minimum for transfer is B- 80%. A maximum of 30% of courses will be granted exemption (i.e. 4 courses of equivalent standing from a recognized institution of higher learning)

16. Topic 1: Slide 16 of 36 & Intelli-Zen Resources MBA Admission Criteria Undergraduate degree from an internationally recognized academic institution. Minimum 3 years of work experience in middle management (or equivalent, respective to the profession) Proficiency in English

17. Topic 1: Slide 17 of 36 & Intelli-Zen Resources MBA Graduation Requirements obtain a passing grade in all courses, successfully complete their capstone project. achieve the required overall GPA of 3.0 Fulfillment of all financial obligations to NetAcademy and SMCU.

18. Topic 1: Slide 18 of 36 & Intelli-Zen Resources MBA Program Summary ItemDescription Award & ValidationSMCU, Switzerland No. of modules12 courses + 1 Capstone Project (8K words) Duration84 weeks (1 years 8 months) Assessment70% coursework + 30% quiz Entry RequirementRecognised Bachelor’s degree or equivalent Study Materials ALL provided by NetAcademy for EVERY course Study guides Video links Virtual classroom Power point slides Online library Personal tutor Fees ( NOT including graduation ceremony fees) Application Fees: Program Fees: Total Fees: = RM 800 = RM 24,000 = RM 24,800

19. Topic 1: Slide 19 of 36 & Intelli-Zen Resources DBA Program Structure Core Stage: two (2) courses Specialization Stage: five (5) courses Dissertation & Defense stage: thesis of at least 20K words No.Course CodeCourse CORE STAGE 1DBA601Research Methodology & Design I 2DBA602Research Methodology & Design II SPECIALISATION STAGE 3DBA603Corporate Finance and Governance 4DBA604Strategic Leadership 5DBA605International Marketing Management 6DBA606Managerial Economics 7DBA607Performance Management DISSERTATION STAGE 8DBA608Dissertation Thesis & Dissertation Defense

20. Topic 1: Slide 20 of 36 & Intelli-Zen Resources DBA Program Progression 7 courses x 10 weeks/course: 70 weeks + 13 weeks for submission of last course assignment = 83 weeks Dissertation thesis starting concurrently with 7 th course lasting = 40 weeks. Dissertation thesis defense to be scheduled for weeks: 101 -104= 4 weeks Total recommended duration: 2 years = 104 weeks

21. Topic 1: Slide 21 of 36 & Intelli-Zen Resources DBA Program Delivery No.Delivery mode: Online Faculty Instructions Hours per wk No. of weeks Σ Contact Hrs 1 Faculty instruction through pre-recorded lectures 21020 2Video Case studies110 3Online tutorials to discuss assignment21020 4Participation in discussion forums (facilitated)110 Subtotal of contact hours for faculty instructions61060 Expected Self Study 5Independent research for assignment41040 6Self study31030 Subtotal of expected self study71070 OVERALL CONTACT & STUDY HOURS1310130

22. Topic 1: Slide 22 of 36 & Intelli-Zen Resources DBA Assessment Structure Assessment for the SMCU DBA program for all courses will be 100% by coursework. All assignments will consist of a mini research on topic given by the lecturer. The assignments will be presented in the form of a business report of 7,000 ( +/- 10%) words on a real world organisation. Each assignment will be accompanied by a comprehensive assessment rubric (marking criteria) Candidates are given 10 weeks from the commencement of a particular course to complete and submit their assignments.

23. Topic 1: Slide 23 of 36 & Intelli-Zen Resources DBA Grading Structure GradeMarks (%)Grade PointStatusRemarks A+98 - 1004.00PassingNone A93 - 973.80PassingNone A -90 - 923.70PassingNone B +88 - 893.30PassingNone B83 - 873.00 Passing None B -80 - 822.70 Passing Under condition that overall GPA for diploma above or equal to requirement C +78 - 792.30 Passing Under condition that overall GPA for diploma above or equal to requirement C73 - 772.00 Passing Under condition that overall GPA for diploma above or equal to requirement C -70 - 721.70 Passing Under condition that overall GPA for diploma above or equal to requirement D +68 - 691.30 Failure Improvement assigned D63 - 671.00 Failure Improvement assigned D -60 - 620.70 Failure Improvement assigned F0 - 590 Failure Retake of class. Subject to additional fees. Incomplete (I) Some work towards the final grade not completed for valid reasons. Period to be completed decided by the professor. Failure to submit results in 0% for the work missing. Grade is formed based on the handed elements Exemption (EX) Granted from a core or a profile course on the basis of extensive experience in the field or transfer of credit from a recognized institution. Grade minimum for transfer is B- 80%. A maximum of 30% of courses will be granted exemption (i.e. 4 courses of equivalent standing from a recognized institution of higher learning)

24. Topic 1: Slide 24 of 36 & Intelli-Zen Resources DBA Admission Criteria Master degree from an internationally recognized academic institution. Min. 4 years of work experience in executive or senior management positions Proficiency in English

25. Topic 1: Slide 25 of 36 & Intelli-Zen Resources DBA Graduation Requirements obtain a passing grade in all courses, successfully complete their capstone project. achieve the required overall GPA of 3.0 Fulfillment of all financial obligations to NetAcademy and SMCU.

26. Topic 1: Slide 26 of 36 & Intelli-Zen Resources DBA Program Summary ItemDescription Award & ValidationSMCU, Switzerland No. of modules7 courses + 1 Dissertation (20K words) Duration104 weeks (2 years) Assessment100% coursework Entry RequirementRecognised Master’s degree or equivalent Study Materials ALL provided by NetAcademy for EVERY course Study guides Video links Virtual classroom Power point slides Online library Personal tutor Fees ( NOT including graduation ceremony fees) Application Fees: Program Fees: Total Fees: = RM 800 = RM 36,000 = RM 36,800

27. Topic 1: Slide 27 of 36 & Intelli-Zen Resources BBM Program Structure Bachelor of Business Management Note: ALL Bachelor programs are NOT accredited by ACBSP No.Course CodeCourseCredits 1BBM401Financial Management6 2BBM402International Business Management6 3BBM403International Marketing Strategies6 4BBM404Management Information Systems6 5BBM405Electronic Business6 6BBM406 Managing Organizational Change & Developments 6 7BBM407Business Research6 8BBM408Human Resource Training and Development6 9BBM409Project Paper and Case Study12 TOTAL60

28. Topic 1: Slide 28 of 36 & Intelli-Zen Resources BAF Program Structure Bachelor of Applied Finance No.Course CodeCourseCredits 1BAF401Management Accounting6 2BAF402Financial Accounting6 3BAF403Corporate & Business Law6 4BAF404Taxation6 5BAF405Financial Reporting6 6BAF406Audit & Assurance6 7BAF407Financial Management6 8BAF408Business Analysis6 9BAF409Project Paper & Case Study12 TOTAL60

29. Topic 1: Slide 29 of 36 & Intelli-Zen Resources BHM Program Structure Bachelor of Hospitality Management No.Course CodeCourseCredits 1BHM401Front Office Operations6 2BHM402Food and Beverage Service6 3BHM403Services Marketing6 4BHM404Human Resource Management6 5BHM405Management Accounting6 6BHM406Resort Operations and Management6 7BHM407Hospitality Procurement, Purchasing and Selection6 8BHM408Introduction to Club and SPA Management6 9BHM409Project Paper and Case Study12 TOTAL60

30. Topic 1: Slide 30 of 36 & Intelli-Zen Resources BIT Program Structure Bachelor of Information Technology No.Course CodeCourseCredits 1BIT401Systems Analysis and Design6 2BIT402Network and Distributed Systems6 3BIT403Social and Organisational Issues in Computing6 4BIT404Management Information Systems6 5BIT405Internet Security Management6 6BIT406Java Business Programming6 7BIT407Database Design and Management6 8BIT408Web Development6 9BIT409Project Paper and Case Study12 TOTAL60

31. Topic 1: Slide 31 of 36 & Intelli-Zen Resources Bachelor Program Progression 8 courses x 6 weeks/course: 48 weeks + 7 weeks for submission of last course assignment= 55 weeks Project Paper & Case Study starting concurrently with 5 th course lasting = 31 weeks Total recommended duration = 55 weeks

32. Topic 1: Slide 32 of 36 & Intelli-Zen Resources Bachelor Program Delivery No.Delivery mode: Online Faculty Instructions Hours per wk No. of weeks Σ Contact Hrs 1Faculty instruction through pre-recorded lectures3618 2Video Case studies2612 3 Online tutorials to discuss assignment & revision for test 2612 4Participation in discussion forums (facilitated)2612 Subtotal of contact hours for faculty instructions9654 Expected Self Study 5Independent research for assignment9654 6Self study7642 Subtotal of expected self study16696 OVERALL CONTACT & STUDY HOURS256150

33. Topic 1: Slide 33 of 36 & Intelli-Zen Resources Bachelor Assessment Structure 1 Credit = 25 contact hours Each course = 6 credits (25 contact hrs / wk x 6 wks = 150 contact hrs.) 12 courses =72 credits (6 credits / course x 12 courses) Capstone Project = 48 credits Total credits =120 credits (ECTS – European Credit Transfer System) No.Assessment ModeTypeWeightage (%) 1. Online Test (30 multiple choice questions) Summative30 2. Coursework Assignment - will be a business report of 4,000 (+/-10%) words Formative70 Total100

34. Topic 1: Slide 34 of 36 & Intelli-Zen Resources Bachelor Grading Structure GradeMarks (%)Grade PointStatusRemarks A+98 - 1004.00PassingNone A93 - 973.80PassingNone A -90 - 923.70PassingNone B +88 - 893.30PassingNone B83 - 873.00 Passing None B -80 - 822.70 Passing Under condition that overall GPA for diploma above or equal to requirement C +78 - 792.30 Passing Under condition that overall GPA for diploma above or equal to requirement C73 - 772.00 Passing Under condition that overall GPA for diploma above or equal to requirement C -70 - 721.70 Passing Under condition that overall GPA for diploma above or equal to requirement D +68 - 691.30 Failure Improvement assigned D63 - 671.00 Failure Improvement assigned D -60 - 620.70 Failure Improvement assigned F0 - 590 Failure Retake of class. Subject to additional fees. Incomplete (I) Some work towards the final grade not completed for valid reasons. Period to be completed decided by the professor. Failure to submit results in 0% for the work missing. Grade is formed based on the handed elements Exemption (EX) Granted from a core or a profile course on the basis of extensive experience in the field or transfer of credit from a recognized institution. Grade minimum for transfer is B- 80%. A maximum of 30% of courses will be granted exemption (i.e. 4 courses of equivalent standing from a recognized institution of higher learning)

35. Topic 1: Slide 35 of 36 & Intelli-Zen Resources Bachelor Admission Criteria 2-year Diploma, Higher Diploma or Advanced Diploma from an internationally recognized academic institution of higher learning. Minimum 3 years of work experience in middle management (or equivalent, respective to the profession) Proficiency in English

36. Topic 1: Slide 36 of 36 & Intelli-Zen Resources Bachelor Graduation Requirements obtain a passing grade in all courses, successfully complete their capstone project. achieve the required overall GPA of 3.0 Fulfillment of all financial obligations to NetAcademy and SMCU.

37. Topic 1: Slide 37 of 36 & Intelli-Zen Resources Bachelor Program Summary ItemDescription Award & ValidationSMCU, Switzerland No. of modules8 courses + 1 Capstone Project (8K words) Duration55 weeks (1 year 2 months) Assessment70% coursework + 30% quiz Entry RequirementRecognised 2-year Diploma or equivalent Study Materials ALL provided by NetAcademy for EVERY course Study guides Video links Virtual classroom Power point slides Online library Personal tutor Fees ( NOT including graduation ceremony fees) Application Fees: Program Fees: Total Fees: = RM 800 = RM 15,000 = RM 15,800

38. Topic 1: Slide 38 of 36 & Intelli-Zen Resources End of Preview Thank you very much for your time