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The Social Website Debra Askanase, Community Organizer 2.0 2011 Grinspoon Institute Annual Conference.

Published byLillie Sanders Modified over 9 years ago

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Presentation on theme: "The Social Website Debra Askanase, Community Organizer 2.0 2011 Grinspoon Institute Annual Conference."— Presentation transcript:

1 The Social Website Debra Askanase, Community Organizer 2.0 2011 Grinspoon Institute Annual Conference

2 About the presenter Debra Askanase, Engagement Strategist Almost 20 years of experience in nonprofit work, 4+ years as a digital media strategic consultant, recently returned from 3 years in Israel. Tweets as @askdebra

3 We’ll Explore Together Social Media Definition Properties Segments The Social Website Goals of social media + website integration Categories of Integration Examples of social websites Connecting Resources with Examples Don’t forget to interact on Twitter, use #gijp2011

4 The Social Website The Discovery Process Goals (Why) Implementation (What) Resources (How)

5 Defining Social Media Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/

6 Defining Social Media Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.* *wikipedia, of course http://en.wikipedia.org/wiki/Social_media

7 What is Social Media? Properties: Reach Accessibility Usability Recency Impermanence/Permanence

8 Reviews and Opinions Entertainment Multimedia Collaboration Communication

9 First think about your goals Which goals will a social website serve?

10 Five Primary Goals Build followers in social media spaces Create on-site engagement Develop a sense of community Raise funds Advocacy *note the ladder of engagement

11 Then consider implementation Consider resources and goals

12 Five Categories Show Share Interact Co-Create Authenticate Interact with the conference Twitter conversation at #gijp2011

13 Examples CategoriesExamples Show Recent Tweets, Likes, comments Share Like & Tweet Button, E-Card, Fwd to Friend Interact FB Live Stream, Hashtag (Tweet Chat), Comments Co-Create Shared Content: Mapping, Wiki, Links, Games, API AuthenticateFB Login, Twitter OAuth

14 Resource Intensity Share Show Interact Co-Create Authentication Adv.Implementations Level ILevel IILevel III Tweet/Like Buttons Facebook Activity Widget Comments Geo Mapped Content Facebook Login API Custom Communities

15 Social Websites Reviewing Examples Using Goals & Implementation Categories Diving deeper with case studies

16 http://www.werepair.org/ Repair the World: Basic Show, Share

17 http://www.letmypeoplesing.com/jewels/ Jewels of Elul: Basic Interact

18 http://www.letmypeoplesing.com/jewels/?page_id=61 Jewels of Elul: Basic Interact

19 http://mystory.hias.org/ HIAS: on-site engagement, build community

20 Tweetsgiving 2010: Epic Change http://epicthanks.org/

21 Tweetsgiving 2010: Epic Change http://epicthanks.org/

22 Powered By Orange (new site) http://poweredbyorange.com/

23 Powered By Orange http://poweredbyorange.com/osuhealthyplanet/

24 Powered By Orange http://poweredbyorange.com/participate-2/

25 http://diabeteshandsfoundation.org/ Diabetes Hands Foundation

26 http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation

27 http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation

28 http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation

29 http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation

30 http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation

31 Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

32 Follow the Leader: Get HandsOn #2

33 http://community.handsonnetwork.org/ Follow the Leader: Get HandsOn #2

34 http://community.handsonnetwork.org/ Follow the Leader: Get HandsOn #2

35 http://community.handsonnetwork.org/ Follow the Leader: Get HandsOn #2

36 Masa Israel Journey: Program Browser http://www.facebook.com/masaisrael?sk=app_195387643823736

37 Think about resources

38 Resource Intensity Share Show Interact Co-Create Authentication Adv.Implementations Level ILevel IILevel III Tweet/Like Buttons Facebook Activity Widget Comments Geo Mapped Content Facebook Login API Custom Communities

39 http://www.campmorasha.org/ Camp Morasha simple on-site engagement, build community

40 Healthcare Stories: MomsRising.org http://www.momsrising.org/blog/stories-map/?topic=healthcare

41 Powered By Orange (old site) build community

42 America’s Sunday Supper: HandsOn Network http://www.livestream.com/handsonmlk

43 Community: Foursquare: Brooklyn Museum http://www.brooklynmuseum.org/community/foursquare/

44 API: Brooklyn Museum http://www.brooklynmuseum.org/opencollection/api/

45 Questions?

46 Thanks to: Seth Giammanco, Minds on Design Lab @mindsondesign @mindsondesign seth@mod-lab.com http://mod-lab.com http://mod-lab.com who helped develop this presentation initially for the 2011 Nonprofit Technology Conference

47 Thank You! Debra Askanase, Community Organizer 2.0 @askdebra @askdebra debra@communityorganizer20.com http://www.communityorganizer20.com

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