1. MedlinePlus Mobile Evaluation June 4, 2012 Loren Frant Head, Health Information Products Unit Reference & Web Services Section Public Services Division 1

2. m.medlineplus.govm.medlineplus.gov

3. Study Questions Who is using MedlinePlus Mobile? What do they do on MedlinePlus Mobile? Are they satisfied with their visit? Overview data  Mobile site  Mobile use of full site 3

4. Data Sources 4

5. Who is using MedlinePlus mobile? Study Question 1: 5

6. Who – Gender 6

7. Who – Age 7

8. Who – Country 8

9. % of Visits from U.S. 9

10. Who – Mobile Devices 10

11. % of Visits from iPhones 11

12. What do they do on MedlinePlus mobile? Study Question 2: 12

13. What – Pages Lots of visits come from direct traffic or referred from MedlinePlus.gov home page Heavy use of navigation pages  >80% of visits do not include search No clear picture of most used content areas 13

14. What – Information Sought 14

15. What – Duration of Visit Most visits are quick  Google Analytics shows that >75% of visits last 10 seconds or less  WebTrends shows that ~75% of visits last 1 minute or less 15

16. What – Frequency of Visit 16

17. Are they satisfied with their visit to MedlinePlus Mobile? Study Question 3: 17

18. Satisfaction – Overall 18

19. Satisfaction – Return 19

20. Satisfaction – Recommend 20

21. Were you able to accomplish your primary task? 21

22. Overview – Mobile site 22

23. Mobile Site – Visits 23

24. Overview – Mobile use of the full MedlinePlus site 24

25. Mobile Device Visits to the Full MedlinePlus Site 25

26. % of Visits to MedlinePlus Full Site from Mobile Devices 26

27. Mobile Use of Full Site – Devices 27