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In the beginning… Tim Braheem: “Learn the industry and be an expert” “Presentations & first impressions” “Get LoanToolBox” “Get Mortgage Coach” “What do.

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Presentation on theme: "In the beginning… Tim Braheem: “Learn the industry and be an expert” “Presentations & first impressions” “Get LoanToolBox” “Get Mortgage Coach” “What do."— Presentation transcript:

1 In the beginning… Tim Braheem: “Learn the industry and be an expert” “Presentations & first impressions” “Get LoanToolBox” “Get Mortgage Coach” “What do I need to be successful? Bill Hillestad: “Use Database Marketing” “Systemize everything” “Get Act!”

2 My Niche and Strategy DatabaseMarketing Systemize Everything Master the Presentation Be an Expert

3 Results of Database Marketing 2003200420052006 2860 contacts 604 loans ($210M) 99 loans 26 million 116 loans 41 million 204 loans 78 million ~185 loans ~65 million

4 Effective Database Marketing with Mortgage Coach Presented by Khai McBride

5 Effective Database Marketing 1.Be proactive, not reactive 2.Create loans NOW 3.Provide value that is viral 4.Establish long-term sustainable growth regardless of market

6 How We Make Money Number of Loan Opportunities Conversion Rate of Getting the Loan Profit Per Loan X Increase Opportunities 1.Wait for opportunities to come 2.Create the opportunities

7 Strategy #1: Opportunity Marketing Marketing opportunities to people that they did not know existed or were possible.

8 Create Opportunities Mortgage Coach Marketing Machine Opportunities Debt Consolidation Payment Improvement Home Improvement Dream Homes Accelerate Retirement Vacation Homes College Savings

9 Strategy #2: Trend Marketing Marketing your product or services to the target audience of another market trend.

10 Trend of the Late 90’s: Dot.com Boom Which Company Prospered the Most?

11 Trend #1: Home Equity Boom Average Equity Growth in the United States 199720002006 2003 $127,500 average increase in equity

12 Trend #2: Credit Report Boom 2003 20042005 Consumer Spending on Credit Monitoring Services $2Bil $600Mil $5Bil

13 Client Appreciation Program Quarterly Credit Review Package Annual Equity Review Package Complimentary

14 Profile FICO: 683 Debt: $45,211 Assets: $2000 Home Value: $675,000 Home Equity: $242,000 LTV: 64 Opportunity: Debt Consolidation Quarterly Credit Review: Excessive Debt Quarterly Credit Review Package Pre-Approved

15 Profile Rate: 6.875% FICO: 612 Debt: $700 Assets: $120,000 Home Value: $675,000 Home Equity: $242,000 LTV: 64 Quarterly Credit Review: Derogatories Opportunity: Loan Improvement Quarterly Credit Review Package

16 Profile FICO: 723 Debt: $1,545 Assets: $121,000 Home Value: $675,000 Home Equity: $145,000 LTV: 79 Opportunity: Remodel / Move-up Buyer Annual Equity Review: Equity Growth Annual Equity Review Package

17 Profile FICO: 723 Debt: $875 Assets: $12,000 Home Value: $675,000 Home Equity: $382,000 LTV: 43 Annual Equity Review: Equity Imbalance Opportunity: Strategic Equity Annual Equity Review Package

18 Profile FICO: 723 Debt: $875 Assets: $8,000 Home Value: $675,000 Home Equity: $145,000 LTV: 79 Annual Equity Review: Insufficient Equity Opportunity: 2 nd Home / Investment Annual Equity Review Package

19 5-Step Implementation 1.Offer complimentary service to entire database 2.Offer complimentary service to affinity partners’ database 3.Analyze reports and find opportunity 4.Deliver WOW package with LTB Platinum Plus & Mortgage Coach Marketing Machine 5.Systemize and repeat over and over

20 Create Your Own Opportunities “If opportunity doesn’t knock, build a door.” – Milton Berle Effective Database Marketing with Mortgage Coach 1.Be proactive, not reactive 2.Create loans NOW 3.Provide value that is viral 4.Establish long-term sustainable growth regardless of market

21 Effective Database Marketing with Mortgage Coach Presented by Khai McBride


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