1. The Other Type of Networking: Social Networks using the Internet Dr.Mike Neal Nicole S. Horn University of Kansas March 11,2009

2. What is Social Networking? Social structure of nodes Relationships between actors In person or online communities Millions online for different purposes

3. Online Social Networks Accessible over the Internet Explicitly state relationship Relationships visible Connection to others

4. Social Networking Uses Communities Sharing Friendships Socializing Learning Networking

5. Social Networking Pros Hanging out Discussing topics Promoting Posting bulletins Updating friends Finding friends Finding love

6. Social Networking Cons Safety and security of information Cyber stalking Cyber bullying Identity theft Isolation Loneliness Depression

7. Social Networking Stats 25% of U.S. adults 75% of college students Gen Y (age<25) most users Gen X (age 25-42) Boomers (age 42-62)

8. Stats Facebook- 33-40% of users 35-54 yrs LinkedIn- average age 41, $100,000 College educated 50% screen candidates 77% of users 20-29 yrs MySpace- College, High School, Military

9. Social Networks Example Promote musicmusic Find others

10. Ellen Cowan, HRPS Fall 2008

11. Web 2.0 Terminology Web 2.0- applications promote info sharing and collaboration Old way: Britannica New way: Wikipedia Social Media- tools, activities, or platforms that facilitate publication and collaboration Podcast, YouTube, Blogs, wikis, Twitter Social Networks- virtual communities facilitating connectivity and collaboration Facebook, MySpace, LinkedIn, Orkut

12. Web 2.0 Old Way Push/Pull New Way Sharing/Collaboration

13. Social Media Allows you to share information between users in different locationsshare Allows you to broadcast to the world broadcast Allows you to comment to others comment

14. Social Networks Virtual communities facilitating connectivity Public Company

15. Summary Collaboration Socializing Sharing Accessibility Anywhere/Anytime Digital Natives ******

16. Questions? Dr. Mike Neal- mneal@ku.edumneal@ku.edu Nicole S. Horn- nshorn@ku.edunshorn@ku.edu