1. February 11, 2010 | Presenter

2. Agenda Your questions and issues Introduction to MDS Demo

3. Presentation Guidelines Deliver this presentation on an “as needed” basis to support EA value proposition for annuity renewal customers Deliver this presentation as part of a broader discussion on SQL Server and BI value. Make sure you set clear expectations on the caveats below –Dates and capabilities are subject to change –Any screenshots or concepts are prototypes only –Packaging of new capabilities is yet to be determined This slide not to be delivered Disclaimer: This presentation contains preliminary information that may be changed substantially prior to final commercial release of the software described herein. The information contained in this presentation represents the current view of Microsoft Corporation on the issues discussed as of the date of the presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of the presentation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this presentation. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this information does not give you any license to these patents, trademarks, copyrights, or other intellectual property. © 2008 Microsoft Corporation. All rights reserved.

4. Information Platform Vision

5. PeopleThingsPlacesAbstract Definitions Customers Vendors Sales people Employees Partners Patients Products Organizational units Parts Storage bins Documents Stores Wells Power lines Geo areas Warehouses Contracts Warranties Time Metrics Securities Recipes Master Data Master Data Management Slowly changing reference data shared across systems An application for creating and maintaining an authoritative view of master data including policies and procedures for access, update, modification, viewing between systems across the enterprise

6. 6 Master Data Challenges No single, trusted source of the truth No dimension maintenance capability Conflicting views of product, customer location, etc No system to maintain attributes Multiple stakeholders for the same record Inability to enforce data stewardship processes Inconsistency is costly—mistakes, inaccurate reports, etc.

7. Boein’BoeingBoeing (Renton) Boeing IncAut_Boeing MDM Challenges 7

8. Boein’BoeingBoeing (Renton) Boeing IncAut_Boeing Master Data Stewardship Matching Versioning Workflow Role- Based Security Hierarchy Mgmt Aligning Systems and Data With MDS Business Rules 8

9. Analytic and Operational MDM Which is the real XYZ Corp? Resolve XYZ Corp’s address Does product xrb019 = fft019? Add 15 attributes to product xrb019 Information workers can’t edit dimensions ERP – USA Warehouse or analytic app ERP – Europe SQL Server MDS Solves for both Operational MDMDifficulty coordinating multiple systems Analytic MDMDifficulty managing dimensions

10. Master Data Services Master Data Platform Master Data Hub Stewardship Process Stewardship Portal

11. Attribute Management Hierarchy Management Versioning Transaction Logging Any Domain API Support For All Operations Security Model Deployment Modeling Master Data Maintenance Model Documentation Import & Export Notifications Workflow Business Rules Validation MDS Capabilities

12. Data Steward Example Stewardship Process MDS Master Data Services Layer Stewardship Portal Master Data DB Layer Notification Create or Change Approval Request Change Notification Bulk Extract SharePoint & ERP Data Warehouse

13. Product Demo

14. Next Steps Upgrade to SQL Server 2008 R2 http://www.microsoft.com/sqlserver/2008/en/us/how-to-buy.aspx Learn more about SQL Server 2008 R2 http://www.microsoft.com/sqlserver Download the SQL Server 2008 R2 http://www.microsoft.com/sqlserver/2008/en/us/r2.aspx

15. Q&A

16. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Microsoft Dynamics, the Microsoft Dynamics logo, and [list other trademarks] are trademarks of the Microsoft group of companies. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.