1. Team Ixion Nicholas Monje, Natalie Sharpe, Aman Kapur, Margaret-Ann "Gretan" Seger Exploring and Improving the High-End Department Store Shopping Experience

2. Our First Pivot

3. Team Goals Team Ixion aims to design an innovative and intuitive interface to significantly change how customers shop at upscale department clothing stores.

4. Developing Personas Who you are Designing for What you Design

5. Rob Shopper

6. Suzy Shopper

7. Fiona Shopper

8. Tadd Sales Assistant

9. Marissa Sales Assistant

10. Customer or Salesperson? Different needs, can we meet both? Could helping customer experience reduce salesperson experience or vice versa?

11. Needs Time Comfort Look Good Time Look Good Comfort Chosen Area of Focus

12. Storyboards

13. Paper Prototype: Selection Vs.

14. Paper Prototype: Maps

15. Feedback Graphical item pickingFilters Checkout screen functionality Buttons unclear Like seeing maps: more maps! “Zoomed in” view unnecessary Undiscoverable features

16. Our Second Pivot

17. Ready, Set, Redesign!

18. Prototype

19. Moral of Our Story