1. Payment and Promotions PlatformCONFIDENTIAL 0 © 2011 TrialPay. All rights reserved. Data in Online Payments CEO, TrialPay Alex Rampell

2. Payment and Promotions PlatformCONFIDENTIAL 1 Most payment companies focus on how much to charge per transaction without upsetting merchants. TrialPay’s Philosophy

3. Payment and Promotions PlatformCONFIDENTIAL 2 TrialPay’s Philosophy At TrialPay, we think payments should be free.

4. Payment and Promotions PlatformCONFIDENTIAL 3 TrialPay’s Philosophy The value of a transaction is not the fees—it’s in the data.

5. Payment and Promotions PlatformCONFIDENTIAL 4 Who Benefits From Online Transactions Today? Retailer: Payment Company: Shipping Company: Oil Company: Search Engine: Travel Site: Payment Company: Oil Company: Search Engine: Search engines can take 30% because they are generating customers Payment companies take 2-3% but merchants hate paying that

6. Payment and Promotions PlatformCONFIDENTIAL 5 The Value of Data From Transactions Often Exceeds Fees Fees Interchange Shipping Manufacturing Costs Taxes Fuel Costs Data Contact Information Demographic Data User Intent Purchase History Spending Patterns Commodities Merchants push the price down as much as possible Commodities Merchants push the price down as much as possible Unique Assets Merchants clamor to reach new, targeted customers Unique Assets Merchants clamor to reach new, targeted customers

7. Payment and Promotions PlatformCONFIDENTIAL 6 Demographic Information Type of Data From Transactions Location Purchase User Intent age, gender, language store address, city, state, country both as a discrete unit and as a series reason for purchase, future purchases that will be necessary

8. Payment and Promotions PlatformCONFIDENTIAL 7 Name: John Doe Email: john.doe@gmail.com Age: 40 Gender: Male City: San Francisco Purchase History: Tennis Racquet, Athletic Shoes, Clothing Buying Behavior Can Be Inferred From Data John Doe Amazon Shopper

9. Payment and Promotions PlatformCONFIDENTIAL 8 Buying Behavior Can Be Inferred From Data John Doe Amazon Shopper Tennis Lessons Tennis Equipment Tennis Club Membership Tennis Match Tickets

10. Payment and Promotions PlatformCONFIDENTIAL 9 Payment companies are in the best position to send customers because they can: Payment Data Presents Opportunities 1 2 Collect and aggregate data (Amazon for everything) Monetize data (respectfully, without selling data) It’s easy to see how this is worth more than 2%...

11. Payment and Promotions PlatformCONFIDENTIAL 10 Collect and Aggregate Data Retailers use aggregate purchase and browsing history to suggest products: Cross-Sells: Retargeting:

12. Payment and Promotions PlatformCONFIDENTIAL 11 Collect and Aggregate Data Source: Hunch.com

13. Payment and Promotions PlatformCONFIDENTIAL 12 Monetize Data

14. Payment and Promotions PlatformCONFIDENTIAL 13 Payment companies can monetize data collected from transactions to generate more transactions It’s why the value of data > fees Monetize Data