1. Your Project Brief! Project Brief Launch date
You have just taken on the role of Head of e-commerce at Greenhous Vauxhall based at Telford. Your Marketing Director has asked you to produce an audit of the company’s products, marketing activities and the role of the company’s advertising agency.
Launch date
To be launched on September 27th at the Paris Motor Show and available to order from the end of October.
Working in partnership with…
Marketing Director
Sales Director
Marketing Executives

2. Learning Objectives UNIT TITLE: Unit 9: Creative Product Promotion
LESSON TITLE: Your Creative Promotional Campaign
CRITERIA: P5/M3/D2
COMPETENCY FOCUS:
Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client.
Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment.
Learning Objectives
By the end of the lesson, you should be able to…
LO1) To identify the elements of a creative brief (reg)
LO2) To apply your knowledge of what is included in a promotional campaign to develop your own creative promotional campaign (Reg-Str)
LO3) To evaluate an existing national marketing campaign by providing a balanced argument and reasoned judgments (Str-Adv)
SMSC: You will study the culture of your organisation and look at how they want to promote themselves through their promotional campaign
CRITICAL THINKING KEY:
Knowledge Application Analysis Evaluation

3. Being Creative
[Show presentation]

4. P5
Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief M3
Provide a rationale for a promotional campaign. D2
Evaluate an existing, national marketing campaign.
[Refer to Assignment Brief]