1. TI Sitara™ ARM® Cortex™-A8 & ARM9™
Quick Overview

2. TI ARM® investment and innovation
1st single-chip digital baseband - DSP/ARM multi-core
DaVinci™
TMS570 MCU
Stellaris MCU
Fixed/ Floating- Point ARM9 SoC
Introduced DaVinci processors for
digital video
– ARM9-based SoCs
Two ARM Cortex-R4 cores
for
automotive
TI Acquires Luminary Micro
TI licenses first ARM core
Stellaris® Fury Class
Stellaris DustDevil Class
OMAP™
OMAP-L138
TI licenses Cortex-A9
*TI first licensee for ARM Cortex™- A8
1993
1995
2002
2005
2006
2007
2008
2009
Stellaris Tempest Class
1st multi-core applications processor, ARM9-based
DaVinci
Stellaris Sandstorm Class
TI announces 31 new ARM-based products and introduces Sitara™ family
1st ARM Cortex-A8 based silicon
1st R4F-based floating-point, dual-core auto MCU
OMAP
OMAP1510
Newest DaVinci solution for flexible,
HD video
OMAP
OMAP3
TMS570F MCU
TI has shipped over 5 billion ARM-based products and continues to invest in a large portfolio of scalable platforms from $1 to >1GHz
* TI licensed in July 2003, but publicly announced Oct 2005. 2 2

3. Embedded processing portfolio
TI Embedded Processors
Microcontrollers (MCUs)
ARM®-Based Processors
Digital Signal Processors (DSPs)
16-bit ultra-
low power
MCUs
32-bit real-time MCUs
32-bit ARM Cortex™-M3
MCUs
ARM
Cortex-A8 & ARM9™ MPUs
DSP
DSP+ARM
Multi-core DSP
Ultra
Low power
DSP
C2000™
Delfino™
Piccolo™
Sitara™
ARM Cortex-A8
& ARM9
C6000™
Stellaris®
ARM Cortex-M3
MSP430™
DaVinci™
video processors
C6000™
C5000™
OMAP™
300MHz to >1Ghz +Accelerator
Cache
RAM, ROM
USB, ENET, PCIe, SATA, SPI
Floating/Fixed Point
Video, Audio, Voice,
Security, Conferencing
$5.00 to $200.00
24,000 MMACS
Cache
RAM, ROM
SRIO, EMAC DMA, PCIe
Telecom test & meas, media gateways, base stations
$40.00 to $200.00
Up to 300 MHz +Accelerator
Up to 320KB RAM Up to 128KB ROM
USB, ADC McBSP, SPI, I2C
Audio, Voice
Medical, Biometrics
$3.00 to $10.00
Up to 25 MHz
Flash 1 KB to 256 KB
Analog I/O, ADC LCD, USB, RF
Measurement, Sensing, General Purpose
$0.25 to $9.00
40MHz to
300 MHz
Flash, RAM
16 KB to 512 KB
PWM, ADC, CAN, SPI, I2C
Motor Control, Digital Power, Lighting, Ren. Energy
$1.50 to $20.00
Up to 100 MHz
Flash 8 KB to 256 KB
USB, ENET MAC+PHY CAN, ADC, PWM, SPI
Connectivity,Security, Motion Control, HMI, Industrial Automation
$1.00 to $8.00
375MHz to 1.5GHz
Cache, RAM, ROM
USB, CAN, SATA, SPI, PCIe, EMAC
Industrial automation, POS & portable data terminals
$5.00 to $50.00
Software & Dev. Tools
MPUs – Microprocessors

4. Sitara™ offers Performance Scalability Connectivity
Up to 450MHz ARM9™ to 1.5GHz Cortex™-A8 devices
Industry’s first widely available Cortex-A8 devices - 2 DMIPS per MHz
Graphics acceleration up to 27M polygons/s performance for advanced user interface
High speed DDR2 and DDR3 memory performance
Scalability
Largest software compatible ARM MCU & Embedded MPU portfolio
ARM only to ARM + accelerator functionality while reusing both SW and HW designs
Leverage TI’s extensive portfolio of embedded ARM devices to maximize your product’s changing needs
Fully pin-for-pin and software compatible options to scale from ARM only to ARM + DSP
Connectivity
10/100/1000 Ethernet
CAN 2.0 and High speed USB interface
Multiple serial port options per device
Lowest cost processor with SATA interface
Flexible LCD controller for up 720p displays moving to 1080p in future devices
Industrial peripheral support
Strength of Software
Free and easy access to software
Low cost development tools with reference code
Application specific and advanced development kits
Aggressive Linux community, Windows Embedded CE and RTOS ecosystem of development partners
Driver software available for most high-level operating systems

5. Sitara™ processors are ideal for
Applications such as
Design requirements
HVAC and building controls
Network appliances
Industrial automation
Point-of-service machines
Test and measurement
Medical instrumentation
Educational consoles
Industrial low power PCs
… many others
System cost constraints needing high system integration
Network connectivity (Ethernet, Wi-Fi®)
Multiple connectivity and interface options (CAN, USB, SDIO, LCD I/F, I2C, SATA, PWM)
Advanced graphical user interfaces (graphics acceleration)
Operating system compatibility (Linux, Windows® Embedded CE, and Others)
Scalability (broad portfolio of product options with code compatible roadmap)
Application software portability (code compatible roadmap)

6. Sitara™ ARM9™ & Cortex™-A8 target markets
Industrial Automation
Data Terminals
Broad Market
Industrial control and connectivity interfaces
Low heat dissipation core (no fan or heat sink)
Extended temp range
3D graphics accelerator for building advanced GUI functions
Real-time Linux kernel supported
Flexible industrial connectivity
3D graphics accelerator for building advanced GUI functions
High performance core for fast response times
Power efficient (down to 7mW standby, 182mW active)
Broad embedded processing portfolio to allow for optimization on performance, power and cost
Flexible integrated peripherals and connectivity options
Large ARM® ecosystem and third-party network simplifies application development
Long Product Lifecycles with Focus on Reliability and Quality

7. Sitara™ ARM® microprocessors
Available Now
In Development
ARM9™
ARM Cortex™-A8
ARM Cortex-A8
AM1808
AM1806
AM1707
AM1705
AM3894
AM3892
AM3715
AM3703
AM3517
AM3505
OMAP3515
OMAP3503
New!
“AM18x Next” (4Q10)
“AM38x Next” (2011)
“AM33x Next” (2011)
New!
Low Power ARM9 with
flexible peripherals
High-performance Cortex-A8 with system integration
ARM9 & Cortex-A8 with more performance and value options
Power efficient (down to 37mW standby, 402mW active)
User configurable interfaces through the programmable real-time unit (PRU)
Integrated peripherals, 10/100 Ethernet, USB, SATA, CAN, UART and many others
Up to 1.5GHz (3000 DMIPS)
Power efficient (down to 12mW standby, 700mW active)
Integrated graphics for rich user interface functions
Integrated interfaces of PCIe, USB, 10/100/1000 Ethernet, SD card, Wi-Fi®, CAN, and many others
Beyond 1.5GHz performance
1080p display support
Enhanced graphics for superior user interface functions
Peripheral integration of Profibus and many others
Support for Linux, Windows® Embedded CE, Android, & RTOS

8. Sitara™ Cortex™-A8 and ARM9™ MPU Roadmap
AM389x
Cortex-A8
Up to 1.5GHz
2x 1G-Enet
3D Graphics
PCIe, SATA
DDR2/3
Advanced Display
Production
Sampling
Development
AM37x
Cortex-A8
Up to 1GHz
3D Graphics
LPDDR1
AM387x
Cortex-A8
Increased integration
AM386x
Cortex-A8
Peripheral enhancements
OMAP35x
Cortex-A8
Up to 720 MHz
3D Graphics
LPDDR1
Performance Line - performance and features optimized
Value Line - device and system cost optimized
AM35x
Cortex-A8
Up to 600MHz
3D Graphics
10/100 Enet
CAN
DDR2
AM335x
Cortex-A8
Cost optimization
Increased features
AM17x
ARM9
Up to 456MHz
10/100 Enet
PRU
SDRAM
AM18x
ARM9
Up to 456MHz
10/100 Enet
PRU
SATA
SDRAM/LPDDR1 /DDR2
| TODAY |
2H10
1H11
2H11
2012
Speeds shown are for commercial temperature. Dates approximate initial samples. Not all peripherals shown. Limitations apply among package and pin muxing.

9. AM1707/05 ARM9™ based processors
Cores
Up to 450MHz ARM926EJ-S™
Memory
ARM: 16kB I-Cache; 16kB D-Cache
On Chip: 128kB SRAM
External interfaces: SDRAM x2
Peripherals
PRU flexibility for added peripherals
USB 2.0 OTG w/ PHY
10/100 EMAC
MMC/SD card interface
Display subsystem with LCD controller
1.8V or 3.3V I/O’s
Power
Total Power: 455mW
Standby Power: 62mW
Package
ZKB:17x17mm BGA,1.00mm pitch, 256-balls (1707)
PTP:26 x 26mm QFP, 0.5mm, 176-pins (1705)
Extended Temperature Grade Options
Commercial (0C to 90C)
Industrial (-40C to 105C)
Automotive - not Q100(-40C to 125C)
Pin to pin compatible processor: OMAP-L137
Benefits
Multiple connectivity and interface options
Rich, intuitive user interfaces
High system integration = reduced system cost
Sample Applications
Industrial/home automation
Test & measurement
Portable data terminals
Power protection systems
ARM9
AM1707/05
Processors
PRU
Subsystem
Display Subsystem
LCD Controller
(1707)
L3/L4 Interconnect
Connectivity
Serial Interface
USB OTG w/ PHY
SPI x2
McASPx3
USB HS w/ PHY
(1707)
I2C x2
UART x3
Memory Interface
Timers
EMAC
MMC/SD/SDIO
WDT x1
UHPI
SDRAM
GP x1
NAND/NOR/
SDRAM
PWM x3
eCAP x3
eQEP x2

10. AM1808/06 ARM9™ based processors
Cores
Up to 450MHz ARM926EJ-S™
Memory
ARM: 16kB I-Cache; 16kB D-Cache
On Chip: 128kB SRAM
External interfaces: LPDDR1/DDR2 and SDRAM
Peripherals
PRU flexibility for added peripherals
USB 2.0 OTG w/ PHY
10/100 EMAC, SATA, uPP
MMC/SD card interface x2
Display subsystem with LCD controller
1.8V or 3.3V I/O’s
Power
Total Power: 402mW
Standby Power: 37mW
Package
ZCE: 13x13mm nFBGA, 0.65mm pitch, 361-balls
ZWT: 16x16mm BGA, 0.8mm pitch, 361-balls
Extended Temperature Grade Options
Commercial (0C to 90C)
Industrial (-40C to 105C)
Pin to pin compatible processor: OMAP-L138
Benefits
Multiple connectivity and interface options
Rich, intuitive user interfaces
High system integration = reduced system cost
Sample Applications
Industrial/home automation
Test & measurement
Portable data terminals
ARM9
AM1808/06
Processors
PRU
Subsystem
Display Subsystem
LCD Controller
Video Port Interface
Video Input x2
Video Output x2
L3/L4 Interconnect
Connectivity
Serial Interface
USB OTG w/ PHY
McBSP x2
McASP
USB HS w/ PHY (1808)
SPI x2
UART x3
I2C x2
SATA (1808)
Memory Interface
Timers
EMAC (1808)
SDRAM
WDT x1
UHPI
LPDDR1/DDR2
GP x3
uPP
MMC/SD/SDIO x2
PWM x2
eCAP x3

11. AM3517/05 Cortex™-A8 based processors
Cores
600MHz Cortex-A8 with NEON™ coprocessor
3D graphics accelerator (3517)
Memory
ARM: 16kB I-Cache; 16kB D-Cache; 256kB L2
On Chip: 64kB SRAM
External Interfaces: DDR2 and NAND/NOR
Peripherals
CAN controller
10/100 EMAC
USB 2.0 OTG w/ PHY
MMC/SD card interface x3
Display subsystem with LCD controller and dual 10 bit DAC’s
1.8V or 3.3V I/O’s
Power
Total Power: 700mW
Standby Power: 12mW
Package
ZCN: 17x17mm BGA, 0.65mm pitch, 491-ball. Utilizes Via Channel™ array technology with 0.8mm pitch plus design rules
ZER: 23x23mm PBGA, 1.0mm pitch, 484-ball
Benefits
1200DMIPS for OS’s like Linux, Win CE, RTOS
10M polygons per second for robust GUIs
Multi window overlay for hardware accelerated user interface
Sample Applications
Industrial/home automation
Point of service
Single board computers
Digital signage
ARM® Cortex-A8
AM3517/05
Processors
Display Subsystem
10 bit DAC
LCD Con- troller
Video
Enc 3D
Graphics
Accelerator
(3517)
Video Processing Front End
Video Processing Front End
16-bit Video
Input
L3/L4 Interconnect
Connectivity
Serial Interface
Memory Interface
USB OTG w/ PHY
McBSP x5
DDR2
USB HS Host x2
MCSPI x4
NAND/NOR
CAN Controller
I2C x3
MMC/SD/SDIO x3
EMAC
HDQ/ 1-wire
Timers
UART x3
GP x12
UART w/ IrDA
WDT x1

12. AM3715/03 Cortex™-A8 based processors
Cores
Up to 1GHz Cortex-A8 with NEON™ coprocessor
3D graphics accelerator (3715)
Memory
ARM: 32kB I-Cache; 32kB D-Cache; 256kB L2
On Chip: 64kB SRAM
External interfaces: LPDDR1 and NAND
Peripherals
USB HS Host x3
USB 2.0 OTG
MMC/SD card interface x3
Display subsystem with LCD controller and dual 10 bit DAC’s
1.8V I/O’s
Power
Dynamic Voltage and Frequency Scaling (DVFS)
Total Power: 735mW (800MHz)
Standby Power: 0.1mW (600MHz)
Package
CBP: 12x12mm PBGA, 0.4mm pitch, 515-ball, Package on Package (PoP)
CBC: 14x14mm PBGA, 0.5mm pitch, 515-ball, PoP
CUS: 16x16mm PBGA, 0.65mm pitch. 423-ball. Utilizes Via Channel™ array technology with 0.8mm pitch plus design rules
Benefits
2000DMIPS for OS’s like Linux, Win CE, RTOS
Up to 30% reduction in power
20M polygons per second for robust GUIs
Sample Applications
Smart connected devices
Patient monitoring
Single board computers
Low power PC
ARM® Cortex-A8
L3/L4 Interconnect 3D
Graphics
Accelerator
(3715)
AM3715/03
Processors
12-bit Video
Input
Video Processing Front End
Memory Interface
Connectivity
Display Subsystem
10 bit DAC
LCD Con- troller
Video Enc
USB HS Host x3
USB OTG
I2C x3
WDT x2
LPDDR1
Timers
MCSPI x4
McBSP x5
MMC/SD/SDIO x3
GP x12
UART w/ IrDA
HDQ/ 1-wire
UART x3
Serial Interface

13. AM389x Cortex™-A8 based processors
Benefits
Faster program execution and more simultaneous applications
Communicate simultaneously over multiple high speed connections
Reduced BOM parts count
Sample Applications
Software and development tools
Linux, WinCE and drivers direct from TI
Android and RTOS (QNX, Green Hills, etc) from partners
Full featured and low cost development board options
Schedule and packaging
Samples: Nov‘10; Production: 4Q’11
Dev. Tools: Nov’10
Prelim docs: Oct ’10
Packaging: 25x25, 0.65mm via channel array, 1031 ball
ARM® Cortex-A8 1.2 GHz/
1.5 GHz*
Graphics
(AM3894 only)
Display
Display processor
PowerVR SGX
3D Gfx
Resizer
HS OSD
SD OSD
Security
32K/32K L1
SD Encoder
SD DAC x3
Networking & Communications (routers, gateways, switches, servers, NAS)
Multi-display products
Industrial control / HMI
Single board computers
Interactive kiosks
AES, 3DES
HD Encoder
HD DAC x3
256K L2
RNG
HDMI Xmit (w/HDCP)
HDMI PHY
64K RAM
512K
Shared
RAM
HD Video I/O x2
L3/L4 Interconnect
Serial Interface
System
Parallel
UART x3
EDMA x4
SD/SDIO
USB 2.0
+ PHY x2
(host and device)
SPI
Timers x8
GPIO
I2C x2
WDT
EMAC
10/100/1G x2
(GMII, MII)
McASP x3
Smart Card x2
McBSP
PCIe (2.0)
x2 lanes
SPDIF
Memory Interface
SATA x2
(3Gbps)
Availability of some features, derivatives, or packages may be delayed from initial silicon availability
Peripheral limitations may apply among different packages
Some features may require third party support
All speeds shown are for commercial temperature range only
DDR2/3 x2
Async EMIF/NAND
* Initial sampling will be for the XAM GHz

14. Migraine free development with TI
Sales and Logistics
Business model
Supply chain logistics
Sales channels
Market presence and reputation
Support
Product scalability
Ease of use
Documentation/Sales Collateral
Demos
Developer Network and community Ecosystem
Software
Operating system
Industry standard frameworks
Graphics SDK
Applications
Development community
Silicon
Analog – Power/Signal Chain
Roadmap
Packaging
Quality / Lifecycle commitments
Tools
Code Composer Studio (TI IDE)
eXpressDSP™ Data Visualization tool
OS specific tools (Code Sorcery for Linux; Visual Studio for MS Windows Embedded CE, etc)
Developer Network tools for enhanced debugging
Hardware Platforms
System collateral
Evaluation hardware
System modules
Low cost boards
Starter kits
Sales/Logistics and Support
Silicon & Hardware Platform
Key Takeaway: We put thought into all the building blocks to help customers go from concept to product.
I like this slide where it really tells how customers get all the building blocks to start their products. We put thought into all the building blocks to help customers get from a concept to an actual product. From a silicon perspective we’re not just about the processor, but also about the complementary analog and power management solutions as well.
Additionally, we have robust software and tools support that we will dive into in a little bit.
And supporting our hardware and software is a large sales and support team to make sure we help our customers through the design cycle.

15. Supported operating systems
Linux
Android
WinCE*
Real-Time Operating System
Community
Commercial
Community/Commercial
TI Owned (with 3P)
Green Hills
WR VxWorks
ELogic
ThreadX
QNX / RIM
Mentor
Nucleus
AM37x  
AM35x
Beta
available
OMAP35x
AM17x
AM18x
Production quality Software Development Kit (SDK) including:
Free Drivers and kernel port to Linux, Windows® Embedded CE and other industry leading operating systems (Android, QNX, etc…)
Development tools for Linux and Windows® Embedded CE
Proof-of-concept demonstration and example software
Active open source community accompanied by the world’s largest ecosystem of 3rd party tools and application specific solutions
= Available D
= Date Committed 
= Planned
= TI Driven- No charge 
* WinCE requires run-time royalties to Microsoft

16. Application Level Software ARM9 with on chip USB, Ethernet, SATA
ARM9™ software summary
TI Base SW/Components
TI HW/Libraries
3rd party/Customer
Application Level Software
User Interface
Browser/
Media Players
“Applications”
Application Frameworks – Java, Qt, GStreamer, Flash, Android, DShow, Direct Draw
Board Support Package
Linux – Open Source – TI Developed
Windows Embedded CE – TI Owned, Developed by Microsoft Gold Partner
Commercial Linux and Android – Many Partners
RTOS – QNX, VxWorks, Nucleus, Integrity etc.
Video,
Imaging,
Speech,
Audio
Codecs
and
Frameworks (ARM9)
OS Kernel
ARM9 with on chip USB, Ethernet, SATA
Accelerators – PRU
AM17x and AM18x

17. Cortex™-A8 software summary ARM® Cortex-A8+graphics
TI Base SW/Components
TI HW/Libraries
3rd party/Customer
Application Level Software
User Interface
Browser/
Media Players
“Applications”
Application Frameworks – Java, Qt, GStreamer, Flash, Android, DShow, Direct Draw
Board Support Package
Linux – Open Source – TI Developed
Android – Open Source – TI Funded
Windows Embedded CE – TI Owned, Developed by Microsoft Gold Partner
Commercial Linux and Android – Many Partners
RTOS – QNX, VxWorks, Nucleus, Integrity etc.
Video,
Imaging,
Speech,
Audio
Codecs
and
Frameworks
on NEON™
OpenGL® ES
and OpenVG™
Library On
SGX 2D
Graphics
Library On
NEON
OS Kernel
ARM Cortex-A8 with on chip USB, High End CAN controller (HECC) and Ethernet MAC
Accelerators – SGX 530 and Neon
OMAP35x, AM35x, AM37x

18. Get to market fast with best in class tools & development platforms
Development Tools
Development Boards
On-Demand Support
Various development tool options allow designers of all experience levels to quickly develop applications
Design
Code and build
Debug
Analyze
Tune
Low cost boards <$200
Local Support
Industry’s largest field sales / applications team
WIKI’s
E2E Forum
e2e.ti.com
Training
TI Web/Product Folders
Linux Community
Beagleboard.org
Hawkboard.org
Open Source Projects
Designsomething.org
Hawk - $89
Beagle - $149
Full Featured Eval <$2000
AM35x - $999
OMAP35x - $1495
Low cost and full featured easy-to-use platforms to enable all developers to get started quickly
Simple app dev kits
Fully featured EVMs
Reference designs & demos

19. Why Sitara™ ARM® microprocessors
TI’s Sitara family of highly-integrated ARM9™ and ARM Cortex™-A8 microprocessor portfolio offers various combinations of high-performance and low power levels providing the ability to create an array of products using a common hardware and software platform
Reduce system risks and accelerate time to market using standard and comprehensive ARM-based software development tools
TI is the largest ARM core licensee supporting all major high-level operating systems
For more information:
Sitara home page:
ARM home page:
Sitara Wiki:
Forums: e2e.ti.com
Open Source Software Portal: DesignSomething.org
Training: