1. Re-defining Localization at Yahoo! as a corporate strategic growth driver Salvo Giammarresi, Ph.D. Senior Director of Localization localizr@yahoo-inc.com Oct 11, 2011

2. A great global Internet brand Yahoo! attracts more than 680 million unique visitors a month, reaching 50% of the global online population and accounting for 5% of all time spent online globally. Source: comScore Media Metrix, Worldwide, March 2011 Salvatore Giammarresi @ Localization World Santa Clara 2011

3. No. 1 Mail service in the US Source: comScore Media Metrix, U.S., March 2011 Salvatore Giammarresi @ Localization World Santa Clara 2011

4. No. 1 Instant Messenger in the US Source: comScore Media Metrix, U.S., March 2011 Salvatore Giammarresi @ Localization World Santa Clara 2011

5. You get the pattern…

6. How can localization help drive growth? Salvatore Giammarresi @ Localization World Santa Clara 2011

7. The prelude: a huge opportunity  Localization teams fragmented, ad-hoc  No standard localization processes  No real central vendor management  No quality success criteria or KPIs set  No central financial oversight Operationally: Not scalable, not efficient Strategically: Localization often was an after-thought Financially: No central budget & oversight Salvatore Giammarresi @ Localization World Santa Clara 2011

8. The goal  Centralized and strategic localization team  Standard localization processes  Central vendor management  Quality success criteria and KPIs  Central financial oversight Operationally: Scalable, efficient Strategically: Localization as a fore-thought Financially: Central budget & oversight Salvatore Giammarresi @ Localization World Santa Clara 2011

9. The plan – phase I  Raise executive awareness of the power of localization  Set a corporate goal: enable all our products to be localizable and get more products in more locales  Centralize all localization teams and budgets Salvatore Giammarresi @ Localization World Santa Clara 2011

10. The plan – phase II  Standardize on a scalable localization process  Re-define the role of the Localization Project Managers  Re-define the interaction between the Localization team and other functional teams Salvatore Giammarresi @ Localization World Santa Clara 2011

11. The plan – phase III  Establish KPIs & success criteria  Re-confirm & deepen the partnerships with our LSPs  Standardize on one localization platform  Create a scalable, automated and continuous localization engine with very few friction points Salvatore Giammarresi @ Localization World Santa Clara 2011

12. Localization at Yahoo Yesterday BudgetingProcessingWorkflowLSPL10n PM Tool 1 BudgetingProcessingWorkflowLSPL10n PM Tool 2 BudgetingProcessingWorkflowLSPL10n PM Tool 4 BudgetingProcessingWorkflowLSPL10n PM Tool 3 BudgetingProcessingWorkflowLSPL10n PM Tool 5 BudgetingProcessingWorkflowLSPL10n PM Tool 6 Product 1 Product 2Product 4 Product 5 Product 6 Salvatore Giammarresi @ Localization World Santa Clara 2011 Product 3

13. LSPs Crowdsourcing Global Live Products Localization at Yahoo Tomorrow Salvatore Giammarresi @ Localization World Santa Clara 2011 Product 1 Product 2Product 4 Product 5 Product 6 Workflow Management L10n Project Management Terminology Style Guides Metrics&KPIs Machine Translation L10n QA I18n QA Product 3

14. Global Live Products Localization at Yahoo Tomorrow Salvatore Giammarresi @ Localization World Santa Clara 2011 Product 1 Product 2Product 4 Product 5 Product 6 Continuous Localization workflow Product 3

15. Today Localization is a corporate priority  Yahoo’s vision To deliver your world, your way  One of 2011 strategic priorities: Modernize, Globalize and Localize our platforms and products Salvatore Giammarresi @ Localization World Santa Clara 2011

16. Future What is the next evolution of our localization team? Salvatore Giammarresi @ Localization World Santa Clara 2011

17. Final thoughts  Localization teams play a huge role in a company’s success  When operating horizontally in a centralized fashion, localization teams have a unique perspective on what and how to optimize across many teams  Localization teams can be catalysts for change within organizations  Very few teams have the end to end perspective that localization teams have  It’s harder to affect larger organizational changes if you first have not optimized your localization eco-system Salvatore Giammarresi @ Localization World Santa Clara 2011

18. Thank you! Localization World Santa Clara 2011 Salvo Giammarresi, Ph.D. Senior Director of Localization localizr@yahoo-inc.com