1. Copyright 2012. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD. Belgium Toys market perspectives Key Stats & Thoughts Europe & BELGIUM YTD AUGUST 2014

2. Total Toy Industry Growth / Decline by Country (YTD July 2014) TOYS : Good start for 2014 so far 2 Source: The NPD Group | Retail Tracking Service U.S. Normalised trend (Jan13 *0.8) International Toy Review

3. 3 1 st semester 2014 : growth mainly through occasion Evol % Sales by Occasion Trend Total G5 YTD Q2 – 2014 vs 13 The NPD Group, Inc. | Proprietary and ConfidentialSource: NPD Group | Consumer Panel Service NPD Consumer Panel

4. 4 The NPD Group, Inc. | Proprietary and ConfidentialSource: NPD Group | Consumer Panel Service % Of Requested Sales – G5 YTD Q2 – 2014 vs 13 Consumer Panel +1% +2 pts 1st semester 2014 : Requested Toys share remains stable

5. AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS WIRELESS 5 Toys & Games Market YTD AUG 2014 January - August

6. 6 Total Belgium Market registered a solid growth for this Prefall 2014 mainly boosted up by Volumes The NPD Group, Inc. | Proprietary and Confidential Total Be Traditional Toy Sales Value (m) & Units (m) – YTD August 2014 / 2013 Belgium Source: NPD EPoS Retail Tracking

7. 7 Monthly Units Yr/Yr Source: NPD EPoS Retail Tracking The NPD Group, Inc. | Proprietary and Confidential Except in February and March, Volume registered double digit growth ! Monthly Traditional Toy Sales Units (m) From January 2013 to August 2014 Belgium

8. Source: NPD EPoS Retail Tracking 8 TOP 5 SUPER CATEGORIES EVOLUTION YTD 14 vs 13 Top 5 Most Dynamic Supercategories 2014 vs 13 (in M€) Supercategories €% YTD AUG 13 YTD AUG 14 4,57,6 11,913,1 3,74,4 22,922,1 2,6 Belgium market growth came from A&C, Building sets and All Other toys

9. Source: NPD EPoS Retail Tracking 9 Licenses (€%) Total Belgium vs G6 YTD AUG 12 – 13 – 14 €% Licenses Weigth €% vs Total Market Licenses Evol (%) License growth contributed to the market.

10. Source: NPD EPoS Retail Tracking 10 Price Brackets YTD AUG 12 – 13 – 14 €% / VOL % All Prices brackets have been dynamic or flat.

11. Source: NPD EPoS Retail Tracking 11 Top 5 Items VALUE YTD August 2014 Hasbro - Furby #1 Panini – Blister 50Vtech – Storio 2 #1#2#3 Mattel– Cars 2 #4 Simba – Friend House #5

12. Industries Automotive Beauty Entertainment Fashion Food / Foodservice Home Office Supplies Sports Technology Toys Video Games Wireless Countries Australia Austria Belgium Brazil Canada China France Germany Italy Japan Mexico Netherlands New Zealand Poland Portugal Russia Spain Sweden United Kingdom United States Keep up with what’s new at The NPD Group. Subscribe to our newsletter and other communications by visiting npd.com and clicking “Subscribe.” Thank You The NPD Group, Inc. | Proprietary and Confidential 12