1. Toronto East District LRPC Jan 29, 2008

2. Toronto East District LRPC Jan 29, 2008 Section 1 Lodge Vitality Survey Preliminary Results from the 2007 Toronto East District Lodge Vitality Survey

3. Toronto East District LRPC Jan 29, 2008 Tool developed by Toronto East District Long Range Planning Committee to determine lodge vitality within our own district. Conducted from November 2007 to February 2008. We now have more than 1,000 responses from Masons in all districts of Ontario. The final results and recommendations from the survey are a still a work in progress but should be completed shortly. Lodge Vitality Survey

4. Toronto East District LRPC Jan 29, 2008 Masonic Lodge Membership Experience Lodge Vitality Survey

5. Toronto East District LRPC Jan 29, 2008 2.1 Does your lodge do enough to create a meaningful experience for newly initiated members? Lodge Vitality Survey

6. Toronto East District LRPC Jan 29, 2008 2.2 Does your lodge do enough to retain its current members? Lodge Vitality Survey

7. Toronto East District LRPC Jan 29, 2008 2.3 How would you rate the overall quality of social events hosted by your lodge? Lodge Vitality Survey

8. Toronto East District LRPC Jan 29, 2008 2.4 Is your Lodge doing enough to attract new candidates? Lodge Vitality Survey

9. Toronto East District LRPC Jan 29, 2008 2.5 Is your Lodge doing enough to remember the widows of the Lodge? Lodge Vitality Survey

10. Toronto East District LRPC Jan 29, 2008 2.6 Rate your general level of satisfaction with the quality of your Lodge’s Festive Board Lodge Vitality Survey

11. Toronto East District LRPC Jan 29, 2008 2.7 Is your Lodge making effective use of Grand Lodge’s Friend to Friend program? Lodge Vitality Survey

12. Toronto East District LRPC Jan 29, 2008 2.8 Does your Lodge recognize the exceptional contributions of individual members? Lodge Vitality Survey

13. Toronto East District LRPC Jan 29, 2008 2.9 Is your lodge making effective use of the Brother to Brother program? Lodge Vitality Survey

14. Toronto East District LRPC Jan 29, 2008 2.10 Do you agree: My Lodge creates opportunities for the families of members to get involved? Lodge Vitality Survey

15. Toronto East District LRPC Jan 29, 2008 2.11 How would you rate the overall membership experience in your Lodge? Lodge Vitality Survey

16. Toronto East District LRPC Jan 29, 2008 Lodge Vitality Survey Masonic Lodge Administration & Leadership

17. Toronto East District LRPC Jan 29, 2008 No.QuestionResult 3.1Are you familiar with the Long-Range plan for your Lodge?34% 3.2Do you feel that your Lodge financial resources are being properly managed? 83% 3.3In general, how would you rate the quality of content at your Lodge’s meetings-(4 good, 5 very good)? 3.9 Mean response 3.4How would you rate the quality and frequency of communication that you receive from your Lodge-(4 good,5 very good)? 4.0 Mean response 3.5How would you rate the quality and usefulness of your Lodge’s website-(4 good, 5 very good)? ? 3.6 Mean response 3.6In your opinion, how serious is the issue of long-term viability and sustainability of your Lodge-(2 not serious, 3 serious)? 2.8 Mean response Lodge Vitality Survey

18. Toronto East District LRPC Jan 29, 2008 No.QuestionResult 3.7How do you rate the quality of the Masonic temple building which your Lodge meets in-(4 good, 5 very good)? 3.9 Mean Response 3.8How would you rate the degree of participation by the Past Masters in your Lodge-(4 good, 5 very good)? 3.9 Mean Response 3.9Do you feel that you are given an opportunity to personally contribute to the success of you Lodge-(4 on occasion, 5 absolutely)? 4.4 Mean Response 3.10How would you rate the effectiveness of your Lodge’s Committee of General Purposes-(3 fair, 4 good)? 3.3 Mean Response Lodge Vitality Survey

19. Toronto East District LRPC Jan 29, 2008 Lodge Vitality Survey Craft Stewardship

20. Toronto East District LRPC Jan 29, 2008 No.QuestionResult 4.1How would you rate the quality of Masonic ritual in your Lodge- (4 good, 5 excellent)? 4.1 Mean Result 4.2How would you rate the level of genuine friendship and camaraderie (Brotherly Love) in your Lodge-(4 good)? 4.1 Mean Result 4.3How would you rate your Lodge in terms of its charitable activity (Relief), both inside and outside the Lodge-(3 average, 4 good)? 3.5 Mean Result 4.4How would you rate your lodges ability to provide deeper Masonic education (Truth) to the brethren within your Lodge-(3 average, 4 good)? 3.5 Mean Result 4.5How effective is the mentoring within your Lodge whereby older brethren act as guides and mentors to new members- (3 average, 4 good)? 3.2 Mean Result 4.6How would you rate your Lodge’s level of involvement in the local communities in which your Lodge operates-(2 below average, 3 average)? 2.7 Mean Result Lodge Vitality Survey

21. Toronto East District LRPC Jan 29, 2008 Lodge Vitality Survey TOP TEN COMMENTS FROM SURVEY Comment% Total Good Work, Congratulations on the Survey etc7.4% Issues Related to Officer Progression7.1% Need to Increase Our Visibility in the Community7.1% Brethren Feeling Insignificant, Unheard, Scared in Lodge5.1% Issues Related to Grand Lodge5.1% Candidate Selection: Quality Vs Quantity4.7% Lodges Need to Hold More Social and Family Events4.4% Issues Related to Masonic Temples4.0% Improve Education and Mentorship in Lodge4.0% The Frequency and Quality of Degree Work4.0%

22. Toronto East District LRPC Jan 29, 2008 What is Lodge Vitality ?

23. Toronto East District LRPC Jan 29, 2008 The 2017 Vision

24. Toronto East District LRPC Jan 29, 2008 VITALITY 1. The capacity to live and develop 2. Energy or vigor 3. That which distinguishes living from nonliving things MOMENTUM 1. (physics) the product of a body’s mass and velocity. 2. The impetus, either of a body in motion, or of an idea or course of events. Defining Vitality & Momentum

25. Toronto East District LRPC Jan 29, 2008 Or Expressed Another Way…. The Vitality in a Masonic Lodge is like the energy stored in a battery - it is only effective when we use it to create positive Momentum forward, driving the Lodge into the future. Vitality + Momentum = Long Term Sustainability

26. Toronto East District LRPC Jan 29, 2008 "A team's spectacular achievements are always preceded by unspectacular preparation." - Roger Staubach

27. Toronto East District LRPC Jan 29, 2008 No One Said This Was Going to be Easy We are recommending that the application of analytics and use of general business management improvement practices along with the collection of empirical data will start a Lodge down the road to long range vitality. Any long term fitness program always starts with a checkup to determine the current level of health STEP ONE Assess the current vitality & momentum level within the Lodge STEP TWO Develop a tactical plan to improve the long term Lodge vitality and momentum

28. Toronto East District LRPC Jan 29, 2008 In light of the fact that no other organization can offer the same product, we have a monopoly. Maximizing value, demand will thus eventually meet supply at a high price, given our number of lodges; limiting supply in fact provides a ‘rare stamp’ economic equation, as we can only initiate a fixed number of candidates annually. Yet Freemasonry is misunderstood, unfortunately, and so other organizations, such as KofC, suggest they offer a similar experience. i) Product

29. Toronto East District LRPC Jan 29, 2008 The Relevance of the Craft in 2008

30. Toronto East District LRPC Jan 29, 2008 The Typical Canadian Family?

31. Toronto East District LRPC Jan 29, 2008 We’re Not in Kansas Anymore Toto!

32. Toronto East District LRPC Jan 29, 2008 Can You say: “Multi-tasking”?

33. Toronto East District LRPC Jan 29, 2008 21 st Century Man What defines ‘Manhood’ and Masculinity’ in 2008?

34. Toronto East District LRPC Jan 29, 2008 Where Have All the Role Models Gone ?

35. Toronto East District LRPC Jan 29, 2008 “ The search after the great man is the dream of youth and the most serious occupation of manhood.… Man can paint, or make, or think, nothing but man. He believes that the great material elements had their origin from his thought.… Other men are lenses through which we read our own minds. Each man seeks those of different quality from his own, and such as are good of his kind; that is, he seeks other men.” — Ralph Waldo Emerson “Uses of Great Men,” Representative Men,

36. Toronto East District LRPC Jan 29, 2008 To host annual Ladies nights ? To provide a succession of officers through the chairs ? To encourage members to memorize the ritual ? To sit on committees and try to figure stuff out? To have a delicious Roast Beef dinner with friends? The Lodge’s Purpose

37. Toronto East District LRPC Jan 29, 2008 When You Became a Freemason

38. Toronto East District LRPC Jan 29, 2008 The purpose of a Masonic Lodge is: We accomplish this: The Purpose

39. Toronto East District LRPC Jan 29, 2008 Freemasonry exists first and foremost to transform men. Transformation takes place because one is initiated into a fellowship of men. Within that fellowship that he is introduced to his own path of self improvement — a journey which enables him to harmonize his personal need for fulfillment within a collective well-being. This pathway is nothing less than the road to mature masculinity. From Darkness to Light Robert G. Davis 33

40. Toronto East District LRPC Jan 29, 2008 Freemasonry’s Virtues Temperance Fortitude Prudence Justice Charity Labour Purity Industry Duty Equality Humanity Confidentiality Obedience Courtesy Reason Forgiveness Awareness Affection Contemplation Incorruptibility Reverence Liberty Freedom Fidelity Constancy Perseverance Equity Uprightness Affability Kindness Gentleness Faithfulness Loyalty Honesty Integrity Sincerity Empathy Generosity Toleration Strength Preparedness Compassion Devotedness Openness Firmness Frankness Zeal Piety Benevolence Fairness Self-Denial Heroism Patriotism Morality Impartiality Judgment Vigilances Responsibility Self respect Sympathy Clemency Truth Trustfulness Love Chastity Serenity Patience Punctuality Mercy Forbearance Veneration Gratitude Confidence Ethics Modesty Usefulness Dignity Determination Nobleness Service Sacrifice Happiness Balance Worthiness Wisdom Perfection Understanding Uprightness Self Discipline Knowledge Some of the over 102 virtues taught in the degree’s of Freemasonry

41. Toronto East District LRPC Jan 29, 2008 John Molson Sam SteelePeter LougheedTommy DouglasSir John A. MacDonald John DiefenbakerTim HortonChief TecumsehJohn Ross Robertson Over 130 Canadian brethren have received the Victoria Cross Hero’s and Role Models Within the Craft

42. Toronto East District LRPC Jan 29, 2008 Sir Ernest Shackleton Neil Armstrong Winston ChurchillRudyard KiplingVoltaire Sir Alexander FlemingBenjamin FranklinMark TwainDouglas MacArthurHarry S Truman Hero’s and Role Models Within the Craft

43. Toronto East District LRPC Jan 29, 2008 Making Good Men Better The task of freemasonry is to not only erect the path toward the mature masculinity, but to make sure that its members are on it themselves; and those who come after them will also be on it. Our Strength Freemasonry’s strength lies in the fact that it offers the right model by which men can grow and achieve balance in their human and spiritual lives. Freemasonry tenders a medium for collective dialogue in the ways of virtue and ethics. It offers the role of patriarchy to men—male role modeling, if you will— which guides younger men from a sort of boyish self centeredness to mature and manly judgment. It does this by leading them back to timeless, ethical, and spiritual traditions which facilitate their own transformation and rebirth into manhood. The Way Forward Lodges will find their way into a sure and vital twenty first century future by securely anchoring themselves into the lessons and virtues of the past. Freemasonry’s Mission

44. Toronto East District LRPC Jan 29, 2008 Section 4.0 Lodge Vitality Roadmap Navigating our Way to Sustainable Long Term Vitality

45. Toronto East District LRPC Jan 29, 2008 What does the road ahead look like for your Lodge ?

46. Toronto East District LRPC Jan 29, 2008

47. Toronto East District LRPC Jan 29, 2008

48. Toronto East District LRPC Jan 29, 2008 Vitality: From Darkness to Light The Vital Lodge The Vital Lodge embraces brotherly love, relief, truth and ritual at its core. Membership benefits are defined and consistently delivered through processes The history and richness of Freemasonry is emphasized and protected through Craft Stewardship Progressive practices are applied to the finances, marketing and administration of the Lodge. The health of the Lodge is measured and checked on a regular basis with adjustments made as needed.

49. Toronto East District LRPC Jan 29, 2008 Lodge Administration Ensuring that the Lodge runs smoothly and efficiently through the application of modern management practices to the finances, operations, public relations, administration and ongoing sustainability of your vital Masonic Lodge. Key Components of a Vital Lodge Engaged Membership Providing tangible value and a positive experience to current and new members, their families and to the community at large. Ensuring that your Lodge constituents have a clear motivation to contribute and participate in your success. Craft Stewardship Perpetuating our Masonic heritage from one generation to the next. Truly “making good men better” and helping members to apply the Working Tools in their lives, both in and outside the Lodge room.

50. Toronto East District LRPC Jan 29, 2008 TACTICAL LRPC EVENTS TO BUILD MOMENTUM LRPC sponsored New Mason Night LRPC Newsletter/ Magazine LRPC Sponsored Trip or other event LRPC Sponsored Publicity Event LRPC Sponsored Education Development the framework and tools for a Lodge Health check and Lodge Vibrancy Program (LVP) Testing, revision and application of the LVP on 2-3 lodges within the Toronto East District Role out the completed LVP to the District and beyond DESIGN PHASE 6- 9 Months TESTING & REVISION PHASE 12-24 Months PRODUCTION PHASE 8 Years STRATEGIC LRP DEVELOPMENT Quality Membership Craft Stewardship Lodge Management Brotherly Love ReliefTruth KPI’s 18-24 months until full Toronto East District execution of Phase Three 10 Year Lodge Vitality Program (LVP) Part 1 - Strategic LVP Plan Stage 1 to be completed by Sept ‘07 Stage 2 to be completed by Dec ‘08 Stage 3 runs for following 8 years Part 2 – Tactical LRPC Events Begins by Sept ‘07 or sooner

51. Toronto East District LRPC Jan 29, 2008 Get Your Lodge Involved in the Community Today, any Lodge which is not deeply involved with its community is missing a huge opportunity to drive vitality and build future momentum. Future members are in our communities, when they see Mason’s getting involved it gives them an opportunity to see what Freemasonry is all about. We create opportunities for our current members to get engaged in programs which they feel proud of. Future members are demanding that any organization they get involved in is active in community outreach. The community is everyone’s responsibility. Great way to foster Brotherly Love among the brethren. In order to grow and remain vital, we need to create programs to keep our members involved.

52. Toronto East District LRPC Jan 29, 2008 GroupWeeklyMonthlyAnnually 1 Brother1 hour4 hours52 hours Multiplied by 6 Brethren in a Lodge 6 hours24 hours312 hours Multiplied by 15 Lodges in a District 90 Hours360 hours 4680 hours The Amazing Impact of 1 Hour a Week of Community Service 4680 hours of community service is equivalent to 585 days of full-time work ! How much more could we accomplish if we got even more lodge members involved, along with their spouses and children and extended family. The key is to get organized, get involved, get busy. Create programs that members care about and want to get involved in. Enthusiasm X Momentum = BIG Impact The Vital Lodge in the Community

53. Toronto East District LRPC Jan 29, 2008 2008 Community Programs in T.E.D.

54. Toronto East District LRPC Jan 29, 2008 Create a Member “Experience” Individuals today are looking for an experience in everything they do. We need to create a Masonic Experience for our members both inside and outside the Lodge room. Stimulating members imaginations is critical to keeping their attention. Is the content of your Lodge meetings constantly being refreshed? Dramatic shifts in society require an equally dramatic shift in how we keep members attention. You don’t need to figure this out on your own, harness the collective genius of your members. Use the ‘Friend to Friend’ program, but make it an experience for your members and their guest. Do something different! And keep innovating.

55. Toronto East District LRPC Jan 29, 2008 The Lodge Membership Experience

56. Toronto East District LRPC Jan 29, 2008 The Lodge Membership Experience Motorcycle Business ? Coffee Business ? Circus Business ? Leisure Business ?

57. Toronto East District LRPC Jan 29, 2008 They are all in the EXPERIENCE Business The Lodge Membership Experience

58. Toronto East District LRPC Jan 29, 2008 Membership Has Privileges Do you remember this advertising campaign by American Express in the 1990’s ? What are the membership benefits of your Lodge ? Do all your members feel like valued clients ? Why would a new candidate choose your Lodge ? What makes your Lodge unique? Only your Lodge can answer these questions Membership Value

59. Toronto East District LRPC Jan 29, 2008 2008 ‘Experience’ Initiatives in T.E.D. Hamilton Bus Trip to Grand Lodge, Niagara No.2 Lodge and Scottish Rite Cathedral for new Masons New Master Mason Night exposing our newest members to the history, intrigue and heritage of the Craft New Member Onboarding program designed to create an ‘experience’ impact in the first year following initiation.

60. Toronto East District LRPC Jan 29, 2008 9-Step Logic Tree Framework 1.Can you measure the vitality of your Lodge ? 2.Do you know what your Lodges root-cause problem is ? 3.What are you currently doing to address it ? 4.Do you have a solution ? 5.Do you have the desire and determination to execute the plan? 6.Do you have the time needed to execute the plan? 7.Do you have the right team and skills to execute the plan? 8.Do you have sufficient funds to execute the plan?

61. Toronto East District LRPC Jan 29, 2008 “Back to Basics” Poster Campaign

62. Toronto East District LRPC Jan 29, 2008 “Back to Basics” Poster Campaign

63. Toronto East District LRPC Jan 29, 2008 Showing Your Enthusiasm for Vital Lodges Vitality for your Lodge starts tonight, with you.

64. Toronto East District LRPC Jan 29, 2008 Your Role in the Craft’s Future

65. Toronto East District LRPC Jan 29, 2008 For a copy of the 2007 Vitality Survey and the material presented tonight, please send an email to: events@torontoeastdistrict.com