1. Apple Inc. in 2010
INSY 5333
David Weltman, PhD

3. Questions to Consider
What, historically, have been Apple’s competitive advantages?
Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple?
How sustainable is Apple’s competitive position in PCs?
How sustainable is Apple’s competitive position in online music and players?
How do you assess Apple’s competitive position in smartphones?
What are the prospects for the iPad?
Conclusions
Other Lessons

5. Apple Historical Competitive Advantages
Q1: Apple Historical Competitive Advantages

6. The PC Industry and Apple
Q2: Analysis of PC Industry

7. How Sustainable is Apple’s Competitive Position in PCs?
Sculley Initiatives
Q3: Sustainability of PC business

8. How Sustainable is Apple’s Competitive Position in PCs? Jobs Returns
Q3: Sustainability of PC business

9. How sustainable is Apple’s competitive position in the MP3 business?
Q4: Sustainability of music business

10. How do you assess Apple’s competitive position in smartphones?
Q5: Competitive position in smartphones.

11. What are the prospects for the iPad?

12. Conclusions