3. With the success of its electronics business, Samsung could have been recognized globally as an industry leader

4. SEC strives to lead the global market with cutting-edge technologies and exceptional products ※ Source: Samsung Sustainability Report 2013

6. Then, Why Should Hotels Buy H-TV though it’s 10~17% more expensive than C-TV?

7. Hotel Logo Display & Welcome MessageOX 270˚ SwivelO X Anti-theft Battery Cover & Mount KitO X Non-FlammableOX Security ModeOX HealthcareOX Multi-code Remote ControlOX Variable Speaker-OutOX Headphone-IDO X Remote Jack Pack CompatibilityOX Software Clock & Clock Back-UpO X H-TV has various useful features designed for hotels

8. ■ Welcome Message■ Logo Display ― Video Clip ― Hotel Logo Only Broadcasting TV contents can be easily created and managed Consumer TV Hospitality TV ― Only texts can be shown HC890V HC890 HC770 HC690 HC670 HC470 HC460 Except Brazil/Argentina HC450

9. Stand swivel function provides perfect viewing experience Hospitality TV MAX 20˚ Consumer TV 20˚/60˚/90˚ Swivel Support HC890V HC890 HC770 HC690 HC670 HC470 HC460

10. Holes for screws locking stand and table Anti-theft functions keep hotel’s assets safe ■ Mount Kit ■ Remote Controller with Security Screw Hospitality TV ― Can be loosened only with special screw drivers HC890V HC890 HC770 HC690 HC670 HC470 HC460 Except Brazil/Argentina/Europe HC673 ※ Provided with Swivel Stand (N/A: all models / Other regions: 40”↑)

11. H-TV is safe from being on fire ( ※ C-TVs sold in Europe and North America are non-flammable ) FLAMMABLE NON FLAMMABLE Consumer TV Hospitality TV SAFE HC890V HC890 HC770 HC690 HC670 HC470 HC460

12. ※ Source: IHS Q1 2014 More and more hotels are purchasing H-TV instead of C-TV 《 % of C-TV and H-TV Sold to Hotels (WW) 》

14. TVLFDHotel TV 1 st for 8 consecutive years (MS 33% in 2014 1Q) 1 st for 5 consecutive years (MS 29% in 2014 1Q) 1 st for 5 consecutive years (MS 34% in 2014 1Q) (Source: Gfk)(Source: Display Search)(Source: IHS) Samsung is No.1 in display markets (C-TV, LFD, and H-TV) C-TV LFDH-TV

15. ’12‘13 1,711 1,779 ‘12‘13 540 633 15 / 52 ※ Source: IHS Q2 2014 Samsung is leading the growth of the H-TV market Market Samsung

16. ※ Source: IHS Q2 2014 Samsung has been always No.1 in the H-TV market 《 Hospitality TV World Wide Market M/S 》

17. Samsung H-TV has three main strengths: reliability, familiarity, and design

18. Samsung TVs must pass 164 QA tests and 52 safety tests The Most Robust TV 37dB 40dB Global Standard 《 EMI Test 》 ※ EMI: Electronic Magnetic Interference. It is an unwanted signal affecting circuits and preventing them from working in the way that was intended. In general methods are sought to reduce the level of the interference.

19. Guests are prone to feel more satisfied seeing a Samsung H-TV in their hotel room Most Well-known TV Brand 2012 20132014 Q1 TV of the same technology as they have at home TV of the Better technology than they have at home 《 Guests Expectations for the TV in the Hotel 》 《 C-TV M/S WW 》

20. Luxurious Design for Hotels Samsung H-TV itself is an excellent ornament

21. Home Menu is a free information page for Standalone H-TVs without hospitality solutions, which is provided only by Samsung 1 2 5 4 Live Channel on PIG Screen 3 Date & Time Info NO OTHER BRANDS provide specialized info page for standalone H-TVs

22. Samsung has the Only Curved Smart H-TV which provides the best viewing experience to hotel guests Perceived screen is larger than the actual screen Distance : A=B=C Viewing distance is the same across the whole screen Full-HD NO OTHER BRANDS have Curved Smart H-TV for Luxury Hotels

24. What does H-TV market really want?

25. Hotels want to have their own unique UI, which Live Channel system cannot provides

26. SINC (IPTV) REACH (Coax) Hotel Home Menu Partner Solution (IPTV) (H.Browser) ★★ ★ ★★★ ★★★★ ★★★★★ Set-Top-Box Solution Set-Top-Box Solution Set-Top-Box Solution Set-Top-Box Solution Live Channel Set-Top-Box Solution Set-Top-Box Solution Live Channel Simple solutions such as Samsung SINC and REACH are perfect ways to meet hotels’ needs Live Channel ※ Set-Top- Box Solution: Hotel Information Service, Pay-Per-View

27. Coax Cable IP network Samsung has four H-TV solutions that meets various needs of hotels

28. Home Menu is a specialized function provided only by H-TV (No network required) HC890V HC890 HC770 HC690 HC670 HC470 HC460 Except Brazil/Argentina HC450

29. Low-Cost DRM solution Enhanced Contents Protection Technology – Fast-recover CAS Problems – On-line Key Renewal TV/STB A New Solution to Replace H/W-based Pro:Idiom Eco-system Expansion – Head-end Providers – System Integrators Samsung LYNK provides highly efficient and affordable CAS/DRM solution HC890V HC890 HC770 HC690 HC670 HC470 HC460 Except China/HK

30. Luxury Premium Advanced Standard 2013 2014 HC890 HC670 HC690 HB460 HB890 HB690 Display SizeDesign Luxury (34mm) Slim (49mm) Features SINC 3.0 SINC 3.0, Clock Accessory REACH 3.0, Clock Accessory HA590 HA570 HA470 HB670 Normal (93mm)SINC 2.0 Normal (93mm) REACH 3.0, HB460 + HP + HP-ID + RJ12 Continue 2228323940465575 2228324048556575 28324048556575 28324046556575 28324046556575 HC900 HC350 Normal (93mm)Value Maximized 28324048556575 ―― 28324046556575 Edge LED Direct LED Slim Direct LED Apr TBD Continue 2228323940465575 Continue

31. Grand Hyatt Santiago, Chile (UN40B6000) Hilton Surfers Paradise, Australia (UN40B6000) The Blackstone Group, USA (LN32C450, 50,000units) InterContinental Caracas, Venezuela (LN32D467) MGM Grand Hotel, USA (LN40D560, 20,000units)

32. Park Hyatt Milano, Italy (UE40D5500) Capital Plaza(ACCOR), UAE (LED 40”,46”,55”) MGM Grand Hotel, USA (LN40D560, 20,000units) Grand Hyatt Santiago, Chile (UN40B6000) Somerset Saigon(ASCOTT), Vietnam (LA37D560)

33. Disclaimer: This presentation contains preliminary information that may be changed substantially prior to final commercial release of the software described herein. The information contained in this presentation represents the current view of Samsung Electronics on the issues discussed as of the date of the presentation. Because Samsung Electronics must respond to c hanging market conditions, it should not be interpreted to be a commitment on the part of Samsung Electronics, and Samsung Electronics cannot guarantee the accuracy of any information presented after the date of t he presentation. This presentation is for informational purposes only. SAMSUNG ELECTRONICS MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Samsung Electronics may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this presentation. Except as expressly provided in any written license agreement from Samsung Electronics the furnishing of this information does not give you any license to these patents, trademarks, copyrights, or other intellectual property. © 2012 Samsung Electronics. All rights reserved.