1. De-Coding the Emerging Generation in Asia by Michael McQueen

2. Generations of the 20 th Century DescriptionBirth yearsCurrent age BuildersEarly 1900s – mid 1940sOver 66 Baby BoomersMid 1940s – Mid 1960s47 – 66 Generation XMid 1960s – Early 1980s31 – 46 Generation YEarly 1980s – Late 1990s12 – 30 Generation ZLate 1990s - ?Age 10 & under © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

3. © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

4. Why is all this significant? Paradigms © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

5. Seeing the world through their eyes © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

6. Why bother? © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au 50 percent of Vietnam’s population are under age 30 In China, there are 200 million people between the aged 18-30 Over half of India’s one billion people are under the age of 25 Japan has around 15 million Gen Ys

7. 6 areas of Paradigm Rift 1.Concept of Truth 2.Assumptions of Respect 3.Communication © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

8. My smmr hols wr CWOT B4 we usd 2 go 2 HK 2C my bro his GF & thr 3 :-@ kds FWIW ILHK - its gr8 GTG PAW © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

9. My smmr hols wr CWOT. B4, we usd 2 go 2 HK 2C my bro, his GF & thr 3 :-@ kds. FWIW, ILHK - its gr8. GTG, PAW My summer holidays were a complete waste of time. Before, we used to go to Hong Kong to see my brother, his girlfriend and their 3 screaming kids. For what its worth, I love Hong Kong - it’s a great place. Got to go, parents are watching. “Y use 179 letters if I can use 72?” © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

10. 6 areas of Paradigm Rift (cont.) 4.The Value of Patience 6. Work Ethic 7. Loyalty © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

11. 2 keys to Engaging Gen Y 1. Put Relationship Before Role 2. Focus on Outcomes Not Process © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au

12. Michael McQueen The Nexgen Group Pty Ltd ___________________________________________________ For more information: Phone: 1800 682 846 Email: info@ovations.com.au www.Ovations.com.au © 2011 Michael McQueen P: 1800 682 846 www.Ovations.com.au