1. We’ll Be Right Back After These Messages
displayed
infomercial
persuade
effective
convincing
Open Court Level 4 / Unit 5 – Communication / Lesson 2 / pp
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2. displayed “Use context clues”
A well-known soft drink prominently displayed during a prime-time TV show is an advertisement.
Games and dolls were displayed in the toy store window.
Displayed- shown
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3. infomercial Infomercial-extra-long television commercial
“Use context clues”
Infomercials and music videos are, in fact, advertisements.
Infomercials on television advertise things like exercise videos and car polish.
Infomercial-extra-long television commercial
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4. persuade “Use context clues”
They’re all intended to persuade you to buy something.
Ally tried to persuade me to go to the movies by offering to buy me popcorn.
Persuade- talk into believing or doing something
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5. effective “Use context clues”
How effective are these kinds of ads at convincing you to buy their product?
I coughed all night because my cough medicine wasn’t very effective.
Effective- able to get results
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6. convincing “Use context clues”
How effective are these kinds of ads at convincing you to buy their product?
Ryan had a hard time convincing his mom to let him go away to camp.
Convincing - making someone believe something they didn’t necessarily believe earlier
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7. We’ll Be Right Back After These Messages
making someone believe something they didn’t necessarily believe earlier
Able to get results
Shown
Extra-long television commercial
Talk into believing or doing something
displayed __
infomercial__
persuade __
effective __
convincing __
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8. Word Knowledge cartoon conclude fluid true bloom rude duty
*These words contain different spellings of the /oo/ sound.
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9. Word Knowledge Compound Words:
airwaves = ______+ ______
networks = ______+ ______
broadcast = ______+ ______
baseball = _______ + ______
however = _______ + ______
something = _____ + ______
sometimes = _____ + _______
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10. Word Knowledge Variations of the root word advertise:
advertised - past tense
advertisers - plural noun, meaning people who advertise
advertisements – plural noun, things that are used to advertise
advertising – present tense verb form
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11. Word Knowledge Words that contain –tion, –ure, -ture
(-ure) pleasure measure failure
(-ture)
departure
nature
mixture
lecture
picture
moisture
(-tion)
situation
motion
protection
question
location
creation
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12. What does the adverb literally mean?
Commercials aren’t always literally true.

13. *Note the quotation marks around borrow.
The networks are allowed to “borrow” the
airwaves.
*Note the quotation marks around borrow.
Quotation marks are sometimes used to set apart a word or phrase to make its meaning or the way it is used clearer to the reader.
In this sentence the quotation marks are used to signal that the word is being used in an unusual way.
What borrow means in this case is “use for free and not return anything” rather than the actual meaning, “to take something with the intent of returning it.”

14. Identify the nouns in the sentence?
Advertisers agree that children are a special part of the TV audience.
Advertisers agree that children are a special part of the TV audience.
Nouns:
advertisers
children
part
audience

15. Which word contains -tion?
Helping a blind person across the street
is a kind action.

16. Resources: Videos: Reading Rainbow video: The Sign Painter’s Dream
Books:
The Signmaker’s Assistant by: Tedd Arnold
Arthur’s TV Trouble by: Marc Brown
Great site for infomercials:
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