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GMMP 2015 T RAINING MODULE A guide to the television monitoring materials Section 1: The story
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A N INTERNATIONAL INITIATIVE … Media monitoring is taking place in over 100 different countries across the globe. For this reason, it is critical that all participants have a uniform understanding of the way the monitoring materials should be applied. Please use this presentation as a means of familiarising yourself with the materials and becoming comfortable with their application.
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G UIDELINES Read the TV transcript to the right and then respond to the questions on the subsequent slides. After each question, the answer will be shown and an explanation will be given. The transcript will remain in the right hand pane for the duration of the training. (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months.
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S TARTING OFF To begin coding you will need: o A pencil (not pen) o An eraser o A television news cast o A television coding sheet
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In the top right-hand corner of the Coding Sheet, enter: your monitor code your country code the name of the television channel the newscast start time the number of female anchors, and male anchors, in the entire newscast (you will have to watch the whole newscast before you can enter the number of anchors) BASIC INFORMATION (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months.
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Q UESTION 1 Item number. (Simply write where the item fell in the entire newscast.) This story was third in the newscast. Code 3. (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months.
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Q UESTION 2 What is the subject of this story? 3. Other domestic politics/government (elections, speeches, etc.) 8. Economic policies, strategies… 11. Women participating in economic processes 1. Women politicians, women electoral candidates 55. Other (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months. When there is more than one answer that seems like it might fit, choose the best of the options. In this case, the most correct answer is: ‘women politicians, women electoral candidates.’
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Q UESTION 3 What is the scope of this story, assuming you are coding in UK? 1. Local 2. National 3. Sub regional and Regional 4. Foreign/International (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months. The event is an international event. Always code according to the widest applicable geographical scope. If an event has both national and local importance, code it as national. Additionally, code the scope from your own perspective in the country where you live.
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Q UESTION 4 Does this make reference to any piece of legislation or policy on gender equality or human rights? 1. Yes 2. No (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months. The story makes no reference to legislation or policy on gender equality policy or human rights. Code 2
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