1. MOROCCO TOURISM 2020 ETHRAA Group Strictly Private & Confidential
Presentation
May 2010

2. Minister of Tourism & Handicraft Kingdom of Morocco
Submitted to:
H.E. Yassir Zenagui
Minister of Tourism & Handicraft
Kingdom of Morocco
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3. MOROCCO 2020

4. RESOURCES

5. STATISTICS Main Economic Indicators Total Population: 34,343,220
Gross Domestic Production: 88,682 USD Millions
GDP per Capita: 2,805 USD
Foreign direct investment: more than 4 billion USD (+ 24.6%)
Inflation rate: 2%
Unemployment rate: 9.7%
Growth by main sectors in 2007 compared to 2006:
Agriculture: -21.2% Manufacturing industry: + 4.5% Tourism: + 5.8% Financial services and insurances: +14.9% Construction: + 9.8% Telecommunications: % Hotels and restaurants: + 5.3% Transportation: + 4.8% Mining (Phosphate exports): +4.6% Crude oil consumption: + 2.8% Electricity consumption: + 7%
STATISTICS

6. GOV. OF MOROCCO National Initiative for Human Development 2005
Medical Cover
29,000,000
Uncovered
GOV. OF MOROCCO
Media Landscape
2004
Tourism
2010
10,000,000 Tourists
Human Rights
1993
Housing
5,000,000
In-Slums
Labour Code
2004
Family Code
2003

7. MOROCCAN TOURISM
In Marrakesh 2001, Agreements for Framework and Implementation were signed between the Moroccan Government and the General confederation of Moroccan Enterprises
The 2010 Strategy had elaborated a contract program during period, entitled "Tourism: a vision, a challenge, a will“ This meant to deploy all resources, programs and investments to reach a target of 10 million Tourists by the year 2010
By 2009, Morocco hit 153,000 beds, 16,000,000 hotel nights and 7,000,000 tourists . Tourism contribution to GDP increased by 5.4%

8. INITIATIVE 2010 2010 Vision & Future 2010 Strategy What is Missing?
To Treble Capacity of Accommodation
Modern Market Partnerships
INITIATIVE 2010
To Train 70,000 Professionals
To Generally Improve Quality
To Treble Transport Seats
To Restructure Organs of the State
2010
Strategy
Product
Marketing
Organization
Training
Environment
Air Transport
What is Missing?
Social /Communal Integration
Soft & Physical Infrastructure
FDI Indentifies & Motivations

9. AHEAD & BRAINSTORMING Examples.. Strategy 2010 Strategy 2020 Audit
Vision & Strategy
Int’l Conferences
and Events
Investments
Incentive Scheme For Foreign & Local
Assets & Infrastructure
Policies, Programs
and Projects
Human Resources
Educational & Vocational Network
Organization
Restructure
Hierarchy & Network
In Parallel; Launch & Conduct Interdepartmental Workshops

10. VISION & STRATEGY Examples.. Strategy 2020
Resources & Infrastructure
Finance & Investment Modeling
Economic Trends & Orientations
Critics & Audit of Strategy 2010
International Conference on Morocco Tourism 2020
In Parallel; Issue White Book on Facts & Achievements of 2010

11. INVESTMENTS Examples.. Strategy 2020
Innovation, Improvement & Expansion
INVESTMENTS
National Symposium on Tourism Investment
Comprehensive Modeling Plans
Statuary & Incentive Framework
Economic & Investment Proposition
In Parallel; Launch & Develop Some Exciting Tourism Projects

12. ASSETS & INFRASTRUCTURE
Examples..
Moroccan
Transport
Improve & Develop Transit Systems
Euro-Africa /North-South Connectivity
ASSETS & INFRASTRUCTURE
Transit Modeling & Urban Hubs
Moroccan
Hospitality
Tourism and Social Business
Rural, Youth & Long-Stay Tourism
Real Estate Innovative Modeling
Moroccan
Welcoming
Abroad Tourism Preparedness
Multilingual Interface & Facilities
Diverse, New & Multiplied Entry Ports
In Parallel; Launch Statistical Survey on Tourism

13. HUMAN RESOURCES Examples.. Academic Professional Vocational
Curriculum on Global Tourism
Data Cultivation & Research Centers
HUMAN RESOURCES
Exchange & International Programs
Professional
Managers Development Programs
Advanced Management Training Programs
Professional Accreditation Training Programs
Vocational
Federation of Moroccan Tourism Institutes (MTIs)
On the Job Training Program
Craftsmanship Revitalization Scheme
In Parallel; Launch National Poll on Tourism Industry

14. Geographic Developments
Tangier
Company
Casablanca
Company
Fes
Company
Geographic Developments
Agadir Company
MArrakesh
Company
Laayoune
Company
Dakhla
Company

15. Consortium Formation SPVs for Companies on Government of Morocco
Caisse Centrale de
Garantie
Tourism Development Holding Company
TDHC
Qatar Investment Authority
QIA
Private Investors
PI/SWFs
Agadir
Chamber
CCIS
Investment Bank
HSBC
SPVs for Companies on
Geographic Developments
Ministry
of Tourism & Crafts
Consortium Formation

16. Our Approach Enterprising.. Examples.. Initiations Implementation
KYC &
Due Diligence
Initiations
Implementation
Formation
Operations
Development of
Master Plan
Investment Modeling
Delivery of
Products
Close out
& Exit
Integrated Operations Control Center
Sustainability &
CSR Monitoring
Investment
& Management Consortiums
Commercials & Concessions
SPVs
Our Approach
Examples..
Company A
Company B
Company
Company D
Company E

17. Our Service Deliverables.. Activities..
Scope, Deliverables & Products Definitions
Governance, Due-Diligence & Quality Framework
Our Service
CSR & Sustainability Implementation Plans
Activities..
Planning & Development Advisory
Conferences Planning & Management
Surveys & Data Cultivation
Project & Development Management
Consortiums Formation & Management

18. Our Numerations Framework.. Breakdown.. Contracted Deliverables
Contracted Scope of Work
Contracted Terms of Payment
Breakdown..
Strategic & Tactical Support
Special Purpose Advisor
MOT
Companies & Consortiums Formation
Special Purpose Advisor
TDHC
Concessions & Events Management
Special Purpose Manager
SPVs
Development & Projects Management
Development Manager
SPVs

19. Next
Once these outlines are accepted; a detailed proposal will be prepared and submitted within 20 working days..
Thank You