1. EB Automotive Driving the future of Software

2. Overview/Value Proposition
Our solutions for the automotive world
ECU software and services
EB tresos – a family of integrated software tools used in ECUs, based on AUTOSAR standards
Complete solutions for: basic software configuration, debugging, cluster emulation and bus analysis products and services
Supplier of FlexRay, OSEK solutions
MultiCore Operating Systems, Functional Safety, Solutions
Infotainment software and services
EB street director – a navigation software platform for automotive and consumer markets
EB GUIDE – a development platform for multimodal HMIs for infotainment systems, digital instrument clusters and head-up display
Global software integration and engineering services
Driver Assistance software and services
EB Assist ADTF – a software development environment for driver assistance
Electronic horizon
Driver Assistance modules and algorithms
© Elektrobit (EB), 2012

3. Freescale EcoPack EB - ECU
EB EcoMAPS
Runtime Software
HW and SW Engineering Services
Training
SW Dev Tools
HW Dev Tools
Application Specific
Middleware
Operating Systems
AUTOSAR Training and Workshops
Embedded Board Solutions
IDH/ODM
Common
Occasional
Software and Solution Integrators (SSI)
Communities
Semiconductors/Companion Modules
© 2012 Freescale Semiconductor, Inc.
EB tresos Studio
AUTOSAR SWC
Complex Device Driver
Composition Editor
System Editor
AUTOSAR
Debug & Trace
Runtime Environment
OEM specific
Mode
Management
Memory
Management
Diagnostic
ISO26262
Busmirror
Communication stack
Watchdog
IEC61508
Diagnostic
On-Board
OsekCore OS
Safety OS
Off-Board
AutoCore OS
FlexRay driver
Ethernet driver
FrTrcv driver
CanTrcv driver
© Elektrobit (EB), 2012

4. Major Product/Service Offering - ECU
The whole world of ECU software in a single development environment
EB tresos Composition Editor AUTOSAR SW Composition editor
EB tresos System Editor AUTOSAR System-Description editor
EB tresos Studio Basic software configuration tool
EB tresos AutoCore / WinCore / OsekCore AUTOSAR- and OSEK/VDX compliant basic software
EB tresos Debug & Trace AUTOSAR runtime analysis
EB tresos Busmirror FlexRay and CAN cluster emulation tool
EB 62x0, EB 2200, EB Bus interfaces for cluster emulation and measurement
Freescale support: Freescale uses the EB tresos Studio for AUTOSAR MCAL development. The tool will be shipped as part of the Freescale MCAL.
© Elektrobit (EB), 2012

5. Major Product/Service Offering - ECU
EB tresos AutoCore supporting AUTOSAR 4 and 3.2
“Industry-leading implementation of AUTOSAR compliant basic software for automotive ECUs”
Mode Mgmt.
ComM
EcuM
BswM Nm OS Os
Application IP
SoAd TcpIp
EthIf
UdpNm
EthSm
Xcp
Diagnostic
Dem
Dcm
FiM
COM Services
Com, PduR, IPduM
CAN
CanAs
CanIf
CanTp
CanNm
CanSm
LIN
LinIf
(incl. LinTp)
LinSm
FlexRay
FrAs
FrIf
FrTp
FrNm
FrSm
Runtime Environment
Rte, RteAs
Watchdog
WdgM
Wdglf
Memory
MemAs
Crc Ea
Fee
MemIf
Nvm
Dbg
Base
Configurators
HidWiz
SvcAs
Workflows
Det
EcuC
Make
MemMap
Platform
PbcfgM
DoIP
Libs
CDD
Cal
Basic Software
Fr*
FrTrcv*
CanTrcv*
RamTst*
Can
Eth*
EthTrcv*
Lin
LinTrcv
Eep
Fls
FlsTst
Wdg
Adc
Mcu
Port
Dio
Icu
Gpt
Pwm
Spi
IoHwAbs
Cpl SD
SWC
Application SWC
Freescale support: Support for Qorrivva Single- and Multi-Core Architecture (Bolero, Leopard, Kommodo…).
© Elektrobit (EB), 2012

6. Major Product/Service Offering - ECU
EB tresos Operating Systems
“We offer for each automotive project the right OS starting from small OSEK based ECUs up to Multi-Core and Functional Safety ECUs based on AUTOSAR 4, 3.2 and 3.1.4”
EB tresos OsekCore OS: OSEK/VDX compliant embedded real-time operating system including communication according to the OSEK/VDX-COM standard.
EB tresos AutoCore OS: Single- and multi-core OS supports all AUTOSAR scalability classes including memory protection.
EB tresos Safety OS: Certified Functional Safety Operating System for ASIL D / SIL 3.
Freescale support: Support for Qorrivva Single- and Multi-Core Architecture (Bolero, Leopard, Kommodo…).
© Elektrobit (EB), 2012

7. Major Product/Service Offering - ECU
EB tresos Studio
“Configure and generate code of automotive software modules that comply with the AUTOSAR standard”
Eclipse based
Supports , 3.1.4, 3.2.2, 4.0.3
Extendable tool environment
Compatible with various AUTOSAR authoring tools
Runs on Win XP, Win 7 (32/64)
Maintainance available for updates and upgrades of EB tresos Studio
Freescale support: Freescale uses the EB tresos Studio for AUTOSAR MCAL development. The tool will be shipped as part of the Freescale MCAL.
© Elektrobit (EB), 2012

8. Market Segment Expertise - ECU….

9. Value Versus Other Partners - ECU
AUTOSAR Leadership
Key player in the AUTOSAR consortium
One solution for AUTOSAR 4.0 and 3.2
On the road with 6 carmakers worldwide
Integrated Solution
One supplier for AUTOSAR BSW, Operating System and Functional Safety.
EB tresos Studio used by majority of MCAL suppliers.
© Elektrobit (EB), 2012

10. Business Model & Contacts - ECU
Business Model Overview
EB offers product components and customization services for AUTOSAR based ECU projects.
EB products based on the AUTOSAR standard include:
EB tresos Studio
EB tresos AutoCore
EB tresos Safety
EB Customization services
Integration packages (IP) (e.g. for MCALs or OEM modules)
Qualification packages (QP)
Reference Applications
Bootloader and bootloader updater
© Elektrobit (EB), 2012

11. Freescale EcoPack EB - HMI
EB EcoMAPS – Human Machine Interfaces
Runtime Software
HW and SW Engineering Services
Training
SW Dev Tools
HW Dev Tools
Application Specific
Middleware
Operating Systems
EB GUIDE training
Embedded Board Solutions
IDH/ODM
Common
Occasional
Software and Solution Integrators (SSI)
Communities
Semiconductors/Companion Modules
© 2012 Freescale Semiconductor, Inc.
EB GUIDE Studio
Connectivity Extension
EB GUIDE Extension for use with Simulink®
EB GUIDE Monitor
Runtime ports
Runtime Environment
Software system integration
EB GUIDE Graphics Target Framework
EB GUIDE Speech Target Framework
Ready-to-use ports for i.MX family (5 and 6) on Linux and QNX
HMI development
Product customization and feature development
OpenVG and Open GLES 2.0 support (even in parallel)
EB GUIDE Community Forum
© Elektrobit (EB), 2012

12. Major Product/Service Offering - HMI
EB GUIDE product line
Intelligent HMI development with EB GUIDE
EB GUIDE Studio
Tool for graphical HMI development
EB GUIDE Speech Extension
Tool add-on for speech-enabled user interface design
EB GUIDE Speech Target Framework (STF)
Runtime environment for enabling speech dialog and additionally integrated customer applications
Additional easy-to-use services to the recognizer engine
EB GUIDE Graphics Target Framework (GTF)
Runtime environment for the graphical user interface
Freescale support: Freescale boards are reference platforms for EB GUIDE GTF, ready-to-use ports for i.MX family (5 and 6) on Linux and QNX with support for all available GPUs
© Elektrobit (EB), 2012

13. Major Product/Service Offering - HMI
HMI engineering services
We support our customers in all phases of the development process for their Human Machine Interfaces (HMI):
from specifying the HMI
over creating software architecture
to validation.
Our mission is to deliver HMIs
adopted and optimized for the customers target platform,
which meet high quality expectations,
perfectly integrate multimodal in- and output devices and
can be easily maintained over multiple variants and even multiple product life cycles.
© Elektrobit (EB), 2012

14. Market Segment Expertise - HMI
Multimodal Human Machine Interfaces (HMI)
EB GUIDE enables you to create 2D and 3D HMIs with speech in- and output for:
Automotive: - Basic/low line instrument cluster - Mid/high line instrument cluster
Automotive: - Low-end infotainment head unit / connected radio - Mid end / high end head unit
Industrial
Medical/ health care
© Elektrobit (EB), 2012

15. Value Versus Other Partners - HMI
EB GUIDE is...
Platform independent
System agnostic
Highly portable
Short turnaround times
Freescale support: Freescale boards are reference platforms for EB GUIDE GTF, ready-to-use ports for i.MX family (5 and 6) on Linux and QNX with support for all available GPUs
© Elektrobit (EB), 2012

16. Business Model Overview - HMI
EB GUIDE Business Model at a glance
Step 1 EB GUIDE Studio
& Plugins Development License
(incl. EB GUIDE GTF SDK and GTF Win32 Runtime for simulation)
Step 2 EB GUIDE
TF Port
Development License
(ADAPTATION of TF Runtime to specific HW/SW target environment)
Step 3 EB GUIDE GTF Runtime
Reproduction and Distribution
License
Usecase:
PC based HMI development and simulation
Target related HMI development and Rapid Prototyping at embedded systems
Series production projects
TOOL
License fee per seat or plugin
Optional:
Annual Maintenance fee
ADAPTATION
License fee per Port
Port Support during development phase
PRODUCTION
- License fee per UNIT
© Elektrobit (EB), 2012 / Confidential

17. Business Model Overview - HMI
EB GUIDE local sales presence
Germany
Alexander Asner
Uwe Asbach
Roman Kuhr
Arnold Gieseke
Heike Streng
France
Bruno Abou
Franck Desaulty
United States
Damian Barnett
Radhika Holowko
Japan
Hiroki Yokoi
Yasushi Morita
China
Jeff Zhou
Korea via MDS*
Sung Beom Noh
Global product sales team
Georg Schorr
Franck Desaulty
Harald Lemcke
© Elektrobit (EB), 2013 / Confidential

18. Get in touch! Contact us: automotive.elektrobit.com