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Presentation 2005
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Agenda 1. CGS Holding Prague 2. CGS Reifen Deutschland GmbH
Business Unit Agricultural Tyres 3. Share of market 4. Sales structure 5. OE - Business 6. Products / Highlights 7. Sales Organisation Europe & International 8. After Sales Service Organisation
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BU Agricultural Tyres CGS Holding Prague
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1. CGS Holding, Prague Company facts
Type of company: Incorporated company Registered: Prague, CZ Capital stock: € The capital stock is evenly spread by 25% among the owners Turnover (2003): €
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1. CGS Holding, Prague Past company structure (up to Nov. 2004) Share
TYRE DIVISION TECHNICAL RUBBER DIVISION MACHINERY OTHER COMPANIES Agricultural Earthmoving Truck MPT Aircraft Fork Lift Motorcycle Bicycle Tyres & Tubes Rubber Compounds V- Belts Anti-vibration systems Sealing elements Silicone products Air springing and power elements Machinery for Rubber and Plastics Vulcanizing molds Art castings Piston rings Car parts Rubberising systems Share of sales: 53 % 31 % 12 % 4 %
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1. CGS Holding, Prague Impact on company structure
q An accelerated growth within the market of agricultural tyres was not expected by CGS of its own A rapid expansion could be only realized by the aquisition of an already well established company CGS Tyres represents, after the aquisition of the Continental BU Agro, by far the No.2 within the European market of agricultural tyres The new business unit Agro enables CGS for the future a qualitative and quantitative market growth q q q
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1. CGS Holding, Prague BU Agro BU Ind.
New company structure (effective from Nov. 2004) Turnover: € 320 Mio. TYRE DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION OTHER COMPANIES BU Agro BU Ind. € 130 Mio. € 100 Mio.
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CGS Reifen Deutschland GmbH
BU Agricultural Tyres CGS Reifen Deutschland GmbH
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2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres
Company facts Owner: CGS / Mitas a.s., Prague Registered: Hanover, Germany Executive board: Werner Flebbe (Managing Director) Thorsten Bublitz (Managing Director, Director Marketing & Sales) Martin Kiehne (Managing Director, Director Finance & Controlling) Object of the company: Development, production and selling of agricultural tyres Production plants: Otrokovice, Prague, Zlin Turnover (2004): €
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2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres
Company facts CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Tel / Fax: / VAT ID No. – DE Homepage:
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CGS Reifen Deutschland GmbH
Business Unit Agricultural Tyres Company structure Executive board CGS Reifen Deutschland GmbH Marketing & Sales Finance Logistic Research Development Autom. Eng. Prod. Manag. Quality- Management Production Original Equipment Replacement Markets: CGS Reifen Deutschland GmbH (D,B,NL) CGS Pneus France EURL CGS Reifenvertrieb GmbH (A) CGS Neumáticos Iberica (E,P) CGS Tires US, Inc. CGS Tires Mexico CGS Tyres UK Ltd. CGS Pneumatici Italia S.r.l. CGS Pneus Suisse GmbH Continental Daek Danmark A/S * Continental Rengas Oy, Helsinki * Continental Dekk Norge A/S * Continental Däck Sverige AB, Gothenburg * Mitas a.s. (CZ, PL, SK, RdW) Controlling Accounting Product-Development Material-Development Product- Industrialisation Trial Produkt Manag. QM Product QM Plant QM Logistic Customer Service Otrokovice Prague Zlin * will be displaced while the year 2005 by CGS organization
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2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres
Business strategy Enhancing of current strategy! q Development-partner of our OE customer for premium tyres Qualified marketing/sales and service for premium tyres in Original Equipment and Replacement Covering of further relevant market segments (Quality and Budget) in Replacement Expansion / strengthen the worldwide market position Continue the brand strategy: Original Equipment Continental Replacement Multi-Brand q q q q
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BU Agricultural Tyres Share of market
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3. Share of Market SOM evolution Traction 2002 – 6/2005, Replacement Europe Market 2002 20,1% 30,8% 13,3% bias radial Conti 2004 23,7% 30,1% 20,2% 2003 21,2% 30,4% 15,8% 1-6/2005 30,5% 46,2% 21,1% Source: ERMC CGS
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3. Share of Market SOM Traction 1-6/2005, Replacement Europe
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3. Share of Market SOM evolution Traction 2001 – 6/2005,
Replacement Europe (main markets) Source: ERMC
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3. Share of Market SOM evolution Traction 2001 – 6/2005,
Replacement Europe (main markets) Source: ERMC
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BU Agricultural Tyres Sales structure
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4. Sales structure Total Business Unit Agricultural Tyres 2001 – 6/2005 Original Equipment / Replacement, Brand Continental 14 % 17 % 21 % 38 % 45 % 86 % 83 % 79 % 62 % 55 % 2001 2002 2003 2004 1- 6 / 2005
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4. Sales structure Sales structure by country total BU Agricultural Tyres 2004 Original Equipment / Replacement, Brand Continental
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4. Sales structure Sales structure 2004, business unit by brand
Original Equipment / Replacement Brand-Strategy OE: Core brand Continental REPL: Multibrand-Strategy
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BU Agricultural Tyres OE-Business
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5. OE-Business Business Unit Agricultural Tyres / Original Equipment International Headquarter Organisation / Global Responsibility Helmut Guevara Head of OE International Phone: 0511 / Fax.: 0511 / Mobile: 0170 / Lutz Rose Key Account Manager OE Phone: 0511 / Mobile: 0160 / Jens Steinhardt Phone: 0511 / Mobile: 0171 / Sandra Könck Sales Coordinator OE International Phone: 0511 / Fax.: / Hans Ulrich Klose Head of Automotive Engineering & Product Management Phone: 0511 / Mobile: 0151 /
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5. OE-Business World Tractor Production / Evolution year 2000 to year 2004
Source: Tractor manufacturers Europe / Approximation
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5. OE-Business
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5. OE-Business Volume Evolution
Volume increase in %, Traction Radial 2000 – 2005 / Brand Continental +57% +36% +64% +80% +102% 22.376 40.339 66.187 89.832 11.063 2000 2005 Forecast 2001 2002 2003 2004
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5. OE-Business Expected Volume Development 2006 - 2009
Sales development Traction Radial, OE Europe & USA, Tractor / Combine / Telehandler, Brand Continental +10% Year 2009: Sales opportunities within Combine, Telehandler manufacturers & other Agro manufacturers approx.: tyres +8% +12% +21% FC 2005 2006 2007 2008 2009
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BU Agricultural Tyres Products / Highlights
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+ Road + + Field 6. Products / Highlights AC70G MPT AC65 SVT AC70G
Ride Comfort Transp Capacity Mileage AC70G MPT AC65 SVT AC70G Road AC85 AC70T/H AC85 C AC90C + + Ground Protection Traction Efficiency Field Row Crop
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AC 65 Features 6. Products / Highlights
- Ideal for field, grassland and road work - Advanced lug design for excellent grip and high speed road travel up to 65 km/h. 65% aspect ratio for superior performance and stability. Premium R1 W tread depth. High load capacity and large footprint for best reduction in soil compaction.
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AC 85 Features 6. Products / Highlights
Standard Tire for Universal Application - Smooth inter-space for good self-cleaning. Superior lug count for greater traction and smooth comfortable road travel at speed up to 50 km/h. Premium R1 W tread depth. Compared to standard tires reduced inflation pressure providing significant reduction in soil compaction and increase in traction efficiency Rounded shoulders and lugs minimize crop and turf damage.
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6. Products / Highlights AC 70 T AC 70 G AC 70 H Features Features
Wide-base tires for field and road use Very good traction in normal and wet soils due to deep lugs and good self cleaning Highly economical due to low slippage in field use Wide-base tire predominantly for grassland Very good traction in normal and dry soils due to normal lug depth Excellent on road due to overlapping of lugs Large lug surface ensures protection of plants Ideal for combines and tractors onland Minimal ground pressure and top load capacity High economical due to its high durability both in field and road use Very large ground area and even distribution of ground pressure
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6. Products / Highlights
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Initial situation 6. Products / Highlights
The choice of tires will be in future more and more influenced by the technical requirement and legal regulations. Up to now our tires are strictly structured by cross section, application and the related product lines. That is not any longer feasible for the powerful agricultural machinery because they do need individual solutions. For this reason the development of a new product line took place in co-operation with tractor and harvester manufacturers.
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The SVT concept AC85 AC70 AC65 SVT 6. Products / Highlights 200 HP
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SVT (harvester) SVT (tractor) A new product line
6. Products / Highlights A new product line SVT (harvester) 900/60 R 32 500/85 R 24 SVT (tractor) Introduction range Range extension 2006 540/65 R /70 R 28 600/70 R /65 R 28 710/60 R /75 R 38 650/65 R 38 710/70 R 38 650/85 R 38 900/60 R 38 ► Purpose-built for tractors > 180 HP and harvesters ► Higher volume of air compared to standard tires ► Not only one aspect ratio any longer; SVT range contains e.g. 65series as well as 85series ► Two patterns were developed for the different application area
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SVT – Main features 6. Products / Highlights
Economy High mileage through ► new contour concept ► higher tread depth ► wider and reinforced tread lugs Comfort Low noise and vibration ► optimized tread geometrie ► high damping absorption side wall Ground protection High air volume enables low air pressures in case of high load capacities
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Europe & International
BU Agricultural Tyres Sales Organisation Europe & International
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CGS Reifen Deutschland GmbH
7. Sales Organisation Sales Organisation Replacement - Germany Sales Area CGS Reifen Deutschland GmbH General map Sales Management: CGS Deutschland GmbH Rainer Lüpkes Großer Kolonnenweg 23 Phone: +49 (0)171/ D Hannover Service-Tel.: Area 001: (North/East) Markus Brinkmann Postal code 18, 19, 20-25, 27-29, Phone: +49 (0)170/ 30,31,38,39 Area 002 : (East) Holger Kucharski Postal code 0,10-17, Phone: +49 (0)160/ Area 003 : (North/West) Gerd Schulterobben Postal code 26,32-34,37,4, Phone: +49 (0)175/ 50-53, Area 004 : (Central) Thomas Lorenz Postal code 35,36,54-56,6,97 Phone: +49 (0)160/ Area 005: (South/West) Marcus Schweier Postal code 7, Phone: +49 (0)171/ Area 006: (South/East) Robert Jancic Postal code 80-85,90-96 Phone: +49 (0)171/ Office : Rüdiger Henke Phone: +49 (0)511/ : Central customer service : Gerd Winkelmann Phone: +49 (0)511/
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Zentrale & Deutschland /
7. Sales Organisation Zentrale & Deutschland / Headquarter & Germany CGS Reifen Deutschland GmbH Großer Kolonnenweg 23, D Hannover Phone: Fax: Belgien / Belgium CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Key Account Manager: Gerrit Vinkers Phone: Fax: Dänemark / Denmark Continental Deak Danmark A/S Park Allé 370 DK-2605 Bröndby Bent Christensen Phone: Fax: Europe: Grossbritannien / Great Britain CGS Tyres UK Ltd. Bergen Way * North Lynn Industrial Estate Kings Lynn GB-Norfolk PE30 2 JH Phone: Fax: Finnland / Finland Continental Rengas Oy Itälahdenkatu 27 A FIN Helsinki Key Account Manager: Pauli Mikkola Phone: Fax: Frankreich / France CGS Pneus France 8, Rue Louis Niel F Dijon Phone: Fax:
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Niederlande / Netherlands
7. Sales Organisation Europe: Österreich / Austria CGS Reifenvertrieb GmbH Wienersdorfer Str A-2514 Traiskirchen Phone: Fax: Schweden / Sweden Continental Däck Sverige AB Första Langgatan 30 S Göteborg Key Account Manager: Bo Järviken Phone: Fax: Schweiz / Switzerland CGS Pneu Suisse GmbH Frohburgstr. 3 CH-6000 Luzern Sales Director: Alfons Schmid Phone: Mobile: Fax: Italien / Italy CGS Pneumatici Italia S.r.l. Sede Legale Via Vicolo del Caldo 20 I Saronno (VA) Phone: Fax: Niederlande / Netherlands CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Key Account Manager: Gerrit Vinkers Phone: Fax: Norwegen / Norway Continental Dekk Norge A/S Smalvollvejen 58 N-0611 Oslo Key Account Manager: Jan Bjerkli Phone: Fax:
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7. Sales Organisation Europe: International: USA & Canada
CGS Tires US, Inc Carmel Executive Park, Suite 345 Charlotte NC 28226 Phone Fax Central and South America Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Jiri Kotrc Phone: Fax: Turkey, Arabic States, Asia, Australia, New Zealand, African States (engl. spoken) Key Account Manager: Josef Hrdina Phone: Fax: Spanien / Spain CGS Neumáticos Iberica Av. de Bruselas (Arroyo de la Vega), 5 E Alcobendas, Madrid Phone: Fax: Tschechien / Czech Republic Mitas a.s. Svehlova 1900 CZ Praha 10 Phone (mobile): Fax (Zlin):
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7. Sales Organisation International:
Poland, Belarus, Ukraine, Moldova, Slovakia, Romania, Bulgaria, Russian States Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Otakar Korbel Phone: Fax: African States (French spoken) Key Account Manager: Olga Uibleinova Phone: Fax: Baltic States, Balkan States, Hungary, Greece Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Vladimir Bartl Phone: Fax:
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BU Agricultural Tyres After Sales Service Organisation
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Customer Service Manager
8. After Sales Service Customer Service Manager
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Customer Service Manager
8. After Sales Service Customer Service Manager
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Customer Service Manager
8. After Sales Service Customer Service Manager
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Customer Service Manager
8. After Sales Service Customer Service Manager
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Customer Service Manager
8. After Sales Service Customer Service Manager
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