1. GfK Retail and Technology„Toys market Switzerland 2010“8/2010 GfK – Growth from Knowledge Der GfK Markt Monitor Schweiz ist die Währung im Schweizer Detailhandel. www.gfk.ch Toys Market Switzerland GfK Switzerland Panelreport (CH) January – August 2010 vs. 2009

2. 2 GfK Retail and Technology„Toys market Switzerland 2010“8/2010 Copyright by GfK Switzerland Method retail panel toys Retail panel (Start 2001) Method weekly Census monthly Production 68% Coverage Panel 2010 - Coop (Coop Retail, Coop City, Bau + Hobby (only toys, wo. Paint/craft supllies), Carrrefour ) - Manor - Migros (MMM, MM, M, M-Electronics, Do it + Garden) - Jumbo, PickPay, Spar, Volg, Globus, Denner - Toys‘r‘us, Media Markt, Interdiscount Included in the Panel - FCW, King Jouet, toys specialists - dispatchers and publishers - kiosks, petrol stations, fairs, direct sales Not included in the Panel

3. 3 GfK Retail and Technology„Toys market Switzerland 2010“8/2010 Copyright by GfK Switzerland Evolution panelmarket / categories value January - August 2010 vs 2009